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Insightful BoF Podcasts in Luxury Fashion

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Insightful BoF Podcasts in Luxury Fashion

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Responsible for trading department, identifying and mitigating risks and maximizing opportunities, taking action quickly on critical issues. Focus on protecting or maximizing profit.

Develop and manage MD strategy.

Forecast sales, margin, and inventory at a department/brand/channel level by week on a monthly basis. Reforecast financial projections based on changes in business strategies, the overall retail environment, and the receipt flow. Present 90 day forecast to Senior Management in monthly forecasting meeting.

Monitor intake, OTB position & terminal stocks across the department feeding back any opportunities or risks to sales. Manage inventory through tactical trade decisions, or de-reserving of sales contract.

Review on order with Buying team on a weekly basis. Work with buyer to ensure that receipts are in line with projections and that any changes are reflected in the WSSI and any associated risks are highlighted to the business in the monthly forecast meeting.

Reforecast and/or create “What If” scenarios to support changes in business strategies. Present financial components (sales, margin, and inventory) to key stakeholders in order to determine the financial impact with respect to strategy changes.

Oversee forecast of continuity styles. Ensure the flow of receipts supports the current and future business strategies.

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Interesting Webinars on the Future of Fashion

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Interesting Webinars on the Future of Fashion

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Proven ability to lead, coach and develop talent. Confident in managing difficult/ under performance.

Having the ability to plan people succession, allowing the team to flourish under guidance

Able to deliver strong presentations which include financial information and business strategies. Able to tailor level of detail in presentations to reflect the audience (i.e. cross functional team or Senior Management).

Possess excellent problem solving skills. Able to develop several business strategies to solve the problem, create a financial forecast associated with each strategy and, through analysis, determine the most profitable solution to the problem.

Demonstrate highly developed listening, written and oral communication skills. Able to make persuasive arguments both in written and oral form. Able to reflect the appropriate sense of urgency and determine the proper business partners to resolve problems and share information.

Able to foster relationships with other members of the cross functional team. Demonstrate strong leadership and negotiating skills. Exhibit ability to develop relationships and partner with members of the organization outside of the cross functional team (i.e. human resources, marketing, visual, retail and online teams).

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Previous experience working in a similar role across Content, including an Ecommerce or Marketing background

People management experience to lead and support the team

A user-first approach that allows you to tailor content and communications to specific audience segments and profiles

An understanding of new and upcoming technologies and how these can impact and improve our businesses as well as content management systems and HTML

Knowledge of how content effectively aligns with SEO strategy, and a willingness to partner closely with marketing counterparts to drive results.

Experience leading on innovation and improvement projects

Stakeholder management across various levels, a clear and confident communicator

Creative, passionate, agile thinker who can think outside of the box to solve problems and provide solutions

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Proven experience in a senior marketing role, with a focus on brand development and management.

Extensive experience managing inhouse and external creative teams and agencies.

Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights.

Excellent leadership and team management abilities.

Excellent interpersonal and communication skills, with ability to influence senior leaders and built support from stakeholders across the business.

Familiarity with the latest marketing technologies and trends

Strong, positive attitude, with the ability to embrace uncertainty and to lead change.

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Support the Content Lead with creating a digital content strategy, looking at Debenhams (and brands) long term opportunities and trends and focussing on consistency between digital channels (site, app, email)

Management of the Content team, coaching, mentoring and supporting team members to deliver their best work & grow their careers whilst supporting on BAU and seasonal changes of content on our website.

Provide regular performance feedback & check in’s for direct reports.

Building content for our channels including brand scrollers, banners, carasouels, seasonal branded pages, promotions etc. Ensuring the team act as a central hub of content distribution to all channels to keep consistency, working across 6 brands.

Reporting on performance and results of content

Involved in the planning of the home page’s across different sites based on seasonal & promotions and ensuring this compliments the vision of the Brand Marketing team

Have a knowledge of localisation and what would be suitable content for International websites during various seasons, aligned with the Marketing calendar

Development and creation of a digital content calendar that drives commercial outcomes.

Liaise with the CRM team to brief in and build e-mail marketing campaigns and ensuring this is consistent with the other digital platforms

Through data insights, be able to identify and act on opportunities where content can deliver greater customer value.

Supporting with new technology and any automation projects to improve our sites & platforms, customer experience and innovation initiatives.

Work with Brand Marketing, Creative, UX and Development teams

Support the Content Lead on any projects related to building a seemless end-to-end customer journey across the channels.

Actively build and maintain relationships with cross-functional teams and stakeholders and collaborate across various projects.

Work in conjunction with the Legal Team to ensure content remains legally compliant.

Commercially aware to ensure we are continuously making our websites and digital platforms a great customer experience

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Strategic Leadership:

Own, develop and implement comprehensive brand marketing strategies.

Provide visionary leadership to the internal Brand Marketing Team, fostering a culture of creativity, collaboration, and excellence.

Brand Development and Positioning:

Define and articulate the brand's unique value proposition and positioning in the market.

Lead the Creative Team's development of brand creative direction and guidelines, ensuring consistency across all marketing channels and touchpoints.

Collaborate with cross-functional teams to ensure brand alignment in product development, communications, and customer experience.

Campaign Planning and Execution:

Lead the planning, development, and execution of integrated marketing campaigns to support brand objectives.

Utilize a data-driven approach to make informed decisions and continuously improve campaign effectiveness.

Team Management and Development:

Lead and develop a high-performing brand marketing team.

Foster a collaborative and inclusive team environment that encourages creativity and innovation.

Cross-functional Collaboration:

Collaborate with other departments, including Buying, Collabs, CS, CX and others to ensure a unified brand experience.

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To receive the Vogue Business newsletter, sign up here.

Innovation is critical for competitive businesses to respond to changing customer behaviours, stay ahead of the competition and reinvent. It's also a key strength during periods of turbulence. The challenges brought on by the pandemic require forward-thinking responses - but how do brands foster a culture of innovation?

In a two-part panel discussion, Vogue Business executive Americas editor, Hilary Milnes, explored how to build an internal culture and strategy that allows for change-making decisions and continued relevance across customer relationships, sustainability and more. You can view both panel discussions on demand below.

Session 1 featured artist and designer Sean Wotherspoon, and Porsche CMO Robert Ader.

Session 2 featured Dominique Tascioglu, manager of sales and loyalty communications at Porsche, and Farfetch executive vice president of Future Retail Sandrine Deveaux.

Comments, questions or feedback? Email us at feedback@voguebusiness.com.

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Vogue Business and Porsche event: How to reinvent through innovation

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Vogue Business executive Americas editor Hilary Milnes hosted a two-part panel discussion on innovation, featuring designer Sean Wotherspoon, Porsche CMO Robert Ader, Porsche manager of sales and loyalty comms Dominique Tascioglu and Farfetch exec VP of Future Retail Sandrine Deveaux.

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Watch marketing editor Kati Chitrakorn, Klarna CMO David Sandström and Mr Porter global marketing director Sabah Naqushbandi as they dive into the biggest trends we see from the data and unpack how consumer trends and shopping preferences have changed globally, in many cases for the long term.

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Vogue Business x Klarna webinar - The next normal: Consumer shopping trends for 2021

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Watch marketing editor Kati Chitrakorn, Klarna CMO David Sandström and Mr Porter global marketing director Sabah Naqushbandi as they dive into the biggest trends we see from the data and unpack how consumer trends and shopping preferences have changed globally, in many cases for the long term.

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Digital Marketing Tools: Create a Marketing Campaign from Start to Finish Online Class | LinkedIn Learning, formerly Lynda.com

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Explore tools and easy-to-use strategies to create a successful digital marketing campaign from scratch.

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Digital Marketing Trends Online Class | LinkedIn Learning, formerly Lynda.com

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Stay up to date on the latest trends in digital marketing. Get biweekly tips to reach your target customers in new and exciting ways.

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The BoF Podcast | Christian Louboutin on Balancing Personal Identity and Public Brand

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Christian Louboutin opens up to Rozan Ahmed at BoF VOICES 2021 about identity, passion and building a brand worth $2.7 billion from the ground up.

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Brand Strategy Report to Understand Digital Environments

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Brand Strategy Report to Understand Digital Environments

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Case Study - How to build a Successful Brand

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Case Study - How to build a Successful Brand

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Inspired by Forbes 30 under 30 in Marketing & Advertising 

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Inspired by Forbes 30 under 30 in Marketing & Advertising 

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Forbes 30 Under 30 2023: Marketing & Advertising

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Rewriting the rules of brand engagement.

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Phone case and Accessory brand 'Wild Flower'

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Phone case and Accessory brand 'Wild Flower'

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Inspired by Sydney and Devon Lee Carlson who started phone case brand in 2014. They know their target audience well and keep up with trends. Market their products effectively as they have created a brand personality people want to be a part of and feel the need to post about online. They have interesting and current collaborations and I particulary like their photoshoot concepts for each phone case drop.

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The two are longtime fans of Liang, whose refined designs boast freaky "hot girl" touches, frills, and flounce. Devon initially connected with Liang through Instagram, and then the three met up in New York. "They're so full of positive energy that makes you want to just be happy. Devon came to the store to pull some pieces for a trip, and we talked about how fun it would be to create a case together." And voilà! "I love the part in Sailor Moon when she transforms from a normal girl into a superhero and ribbons shoot out of her. That scene was definitely a big influence," says Liang. "And I thought the sweet, angelic anime-style eyes against a mysterious cosmic background made sense, especially with little star twinkles everywhere."

For the show itself, which was held at Pace University, the Carlsons wore outfits from Liang's fall 2022 collection. "Immediately when I saw this, I knew I had to wear it! Now I'm never taking it off," says Sydney, who opted for a mock-neck bodysuit with a cartoon bubble print. Devon went her signature '00s route with a cropped muscle tank top and semisheer skirt. "A true Sandy girl," she says.

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Devon Lee and Sydney Carlson's Viral Phone Cases Made Their Runway Debut at Sandy Liang

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The duo's phone cases made a runway debut!

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Wildflower Cases - Limited Edition Fashion iPhone Cases

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Wildflower cases are unique and one-of-a-kind just like you. Accessorize your iPhone with the limited edition cases designed by Devon and Sydney Carlson.