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Hi, I’m Guillan Fredd T. Parreño, I’m 21 years old. I’m a huge fan of watching anime, graphic novels, drawing, and video games. I like to watch different kinds of anime, from fantasy to horror and I also like to read graphic novels that have amazing stories and art. I enjoy drawing fan arts and scenes and I sometimes share them online with other people who have the same interests. I also love playing video games, especially RPGs, where I can create my own character and explore different worlds. I’m always looking for new things to watch, read, draw, and play, and I hope to meet more people who share my passion.

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What are my interests? Here are some of my Philippine Pop Culture interests

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What are my interests? Here are some of my Philippine Pop Culture interests

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Karaoke is a way for me to express myself, have fun, and bond with my friends.

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I love karaoke, especially singing OPM or Original Pilipino Music, which are songs composed and performed by Filipino artists, such as Ben&Ben, Silenct Sanctuary, Juan Karlos Labajo, IV of Spades.

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I enjoy Filipino cuisine, which is a fusion of various influences, such as adobo, sinigang, lechon, and halo-halo.

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I find Philippine slang words very fun and interesting, such as chika, charot, petmalu, and lodi.

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There's a lot of Filipino digital illustrators rising today and I find their works amusing as it inspires me to do my own illustrations.

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Milk tea originated in Taiwan in the 1980s and has become a widely embraced drink by the people in the Philippines. Milk tea is liked by people especially the younger generations. With the help of word-of-mouth, influence of friends, and specially the social media platforms, milk tea easily became trending and urges the people to taste it at least once in their life from the posts or reviews they see online. Milk tea shops have skyrocketed all over the country, offering various flavors, toppings, and customization options. Milk tea is not only a beverage, but also a social and cultural symbol, as it reflects the Filipino taste for sweetness, novelty, and diversity.

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I will discuss how the spread of Milk tea in the Philippines is achieved based on the Uses and Gratification Theory as a pop culture phenomenon in the Philippines. Uses and gratification theory is a communication theory that explains how people uses or consumes different kinds of media to satisfy their needs or desires. The uses and gratifications theory is already been used in the 1940s to understand the behavior of the mass population in taking medias and such. The internet provides a new and deep field for exploring this theory. Most of the people nowadays has access to the intern through, cellphones, tablets, or computers where they could browse in social media platforms or conduct searches in a search engine.

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Filipinos spends almost 11 hours on social media per day according to The Philippine Star(2022). Scrolling on Facebook, Surfing on Instagram, Viewing on TikTok, and Watching on YouTube, this are some examples of social media platforms that Filipinos consumes. Milk Tea easily spread with the help of Food Vloggers and Food Pages that can be found all over social media. These vloggers can be considered as influencers in the social media platform where they can reach large audiences in a small amount of time. Some people are easily swayed by their opinions towards the foods that they review. This type of marketing is very effective and it's the main reason why Milk Tea spread in the Philippines.