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This Padlet reflects on how digital marketing influences my daily purchases and what makes it effective vs. annoying

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Last purchase & digital marketing influence

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Last purchase & digital marketing influence

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The last product I purchased was a skincare item I found through Instagram. I originally saw it in an influencer’s “get ready with me” video, then later noticed it being retargeted in ads on my feed. Seeing the product multiple times across different touchpoints built familiarity and trust, which ultimately influenced my decision to buy it.

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I interact with digital marketing mainly through Instagram, TikTok, and email. Instagram and TikTok are where I discover new products through influencers and short-form ads, while email is where I usually see promotions or reminders from brands I already shop with.

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I find digital marketing effective when it feels personalized, creative, and seamlessly blends into the platform (like a TikTok that feels native to the app). It’s annoying when it’s repetitive, overly pushy, or irrelevant—like being targeted with ads for products I already bought or have no interest in.