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Black Friday is not just another day, but a whole month of offers.

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black friday impacts the US by kicking off the holiday shopping season, generating significant profits for retailers, and expanding online commerce, with Cyber monday emerging to cotinue to sales. This event, witch originated in the post- Thanksgiving chaos, has become an economic phenomenon, shaping consumer behavior and marking the transition of many companies from "the red" to "the black" on their balance sheets, with projections on records annual sales, according to adobe and the nacional retail federation. Economic impact

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Black Friday has established itself as one of the most important commercial dates in Brazil, generating a significant economic impact. Initially, according to a study, the event showed continuous growth in sales volume between 2018 and 2020, with peaks of up to 20% increase.1

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Black Friday is one of the biggest shopping events of the year, taking place the day after Thanksgiving in the United States (the fourth Friday of November). It marks the start of the holiday shopping season, with stores offering huge discounts on electronics, clothing, toys, and more. It's a mix of in-store and online sales, with some deals starting earlier in the week or even in October.

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Black Friday can be a good shopping opportunity, as long as consumers are prepared. According to CNDL/SPC, 90% of consumers plan to research prices before purchasing an item, and 72% intend to pay cash, demonstrating greater awareness in purchasing decisions

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Black Friday: Thrift or Excessive Consumption?

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Black Friday: Thrift or Excessive Consumption?

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Some people find that Black Friday is really worth it, while others agree that it can fuel a shopping addiction. In fact, big discounts and promotions can be a great opportunity to save, especially on necessities. However, the appeal to excessive consumption also leads many to spend more than necessary, buying on impulse. Therefore, it is important to be aware and plan before taking advantage of the offers.

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Yasmin: Hey, everyone! Black Friday is almost here. I can finally buy the iPhone I wanted.

Ester: That’s cool! But do you think you will be able to find it cheaper than online?

Miguel: We could check both, online and in stores. That way we would be sure about the best deal.

Nicolas: Yeah, but sometimes websites can crash because too many people are buying at the same time.

Vinicius: True! Last year I wasn’t able to finish my order because the page froze.

Issac: Oh, I know that feeling. I would never wait until the last minute again.

Yasmin: So maybe we could go shopping early in the morning.

Ester: That might work. We can also make a list, so we don’t waste time.

Miguel: Good idea! And we would spend less if we focus only on what we really need.

Nicolas: Yeah, but you know me… I can never resist discounts on video games.

Vinicius: Haha, same here! But this year I hope I will be able to control myself.

Issac: Don’t worry, guys. We could help each other stay on budget