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1. Reveals Your Identity

- Marks ownership
- Your logo should describe the quality of your product
- Colors represent either major or minor emotions for the costumers
- Emoticons/elements can present a good description of the product

2. Invites new customers to get to know you

- The font of your logo presents adjectives about your logo such as if you you have a light thin font, the logo would create a calm atmosphere
- Background color is an important aspect of the logo that leads to different mindsets for different people.
- All elements in the logo would be thought of and processed carefully to make sure that there is not too many components stuck together. Making sure that you logo is organized neatly and there is enough space between segments.
- Elements are great assets to give imagination to the costumers mind.

3.Distinguishes you from the competition

- Every single elements and color creates an atmosphere.
- You logo should resemble and present the product and not be too random.
- Adjectives are a good asset to a logo to describe it's quality or the designer's passion towards his product.

4. Facilitates brand loyalty

- You're logo should explain what your product is about yet, briefly if it isn't as obvious.
- Some aspects should be abstract to give the costumers space for curiosity.
- Animals are usually a common aspect due to their popularity worldwide.
- Bright colors attract the costumer's eyes.

5. Can be everywhere

- Merchandise lets your logo and company be more known worldwide. Popularity is an important aspect of a company. Think of MacDonald's.
- Social media can help immensely with a company's popularity.

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Moritz`s notes                                                               The first things customers see of a company is a longer, so it is important to create a good first impression and make it memorable, so the person recognises the company the next time they interact with it.          

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Moritz`s notes                                                               The first things customers see of a company is a longer, so it is important to create a good first impression and make it memorable, so the person recognises the company the next time they interact with it.          

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Here are some things I read on how to make your logo better:

1. "Instead of flashy elements, focus on how it will impact the target audience; consider their interests prominently and create the logo accordingly.

2. In logos that are more text-centric (i.e., wordmark logos), make sure that the text is visible and easy to read.

3. It is essential to make the logo stand out compared to other options available by making the design distinctive.

4. Create versatile logos that are suitable for brand promotion via different media channels. "

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why are logos important:

- distinguishes
you/your company form competition. e.g. (if your brand cells the same products
as another and has a similar logo, people will most likely think you are copying.
the more unique the better.)
- Logos attract
more clients since it is the face of your brand/company. e.g. (logos are usually the first thing people see
when looking at a brand  there for using bright colors calls attention.)

-Logos can be everywhere. E.g. (when looking at bill boards, products, stores and etc., you can see that the logo will always be there. It is more likely for you to see the logo than the actual brand name.)

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the logo helps set the business apart from other competitors.

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-We are surrounded by logos every moment
-Logos have existed for thousands of years
-Logos bring recognition to the brand´
-The logo is the sould of the company

-Logos purposes are to :
make a good first impression
help the brand stand out between many brands
shape a good brand identity
create a good way to get recognition
show the brand's message

-Logos need to have colors
-Colors in logo can transmit the feeling of the brand
-Don't use more than 3 colors in your logo

-There are different ways to show our brand, with images, tagline and topography

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while delivering a fantastic product or service is your top priority, you can think of a logo as a support system

reasons why logos are important

1. It gives your company an identity The famous designer Paul Rand wrote, “a logo doesn’t sell (directly), it identifies.” the number one purpose a logo serves is to
give your business (or organization, group,
team, etc.) an identity.
2.It makes your brand stickier A distinctive logo makes your brand (and business) easier to recall because humans are wired to identify images and use them to derive meaning and stories.
3.It communicates professionalism and builds trustBefore a person tries your product or service, they assess appearance. Think about if you visit a mediocre website or get handed a business card that looks dated. It doesn’t instil trust or confidence, does it? You’re probably not going to jump to purchase something or contact someone for more information.

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Logos give professinalism and builds trust by building trust the customers can become loyal and 70% of  brands say it is easier to mantain a customer rather than getting a new one.
makes the founder feel legit
gives a foundation to the visual part of the brand
helps create online and offline assets
makes the brand stickier according to optimal our brain processes visuals 60,000x faster and people remenber 80% of images when they only remenber 20% of text and 10% of sound, when an experiment was made and 156 people were told to draw certain logos most people got a good job at capturing the aspects of the logos, most noticably the brand colors.
it helps to get identified

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- Your logo should mark ownership
- Logos tell the world the TA:
- who you are
- what you product or service you sell
- benefits
- The logo can symbolize the product
- Should have outstanding color and design
- Have draw interest and curiosity towards the audience
- Simple designs can also make a great effective
- Logo's should reflect the brand
- If changing the logo, it should be recognizable and familiar with the previous
- Putting logo's on multiple media's can be a good advertising for your brand

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Before a person tries your product or service, they assess appearance, therefore make it appealing and attractive with vibrant colors

A famous designer once said: “empty vessels…and then you pour meaning into

# data[].attributes.body
If a logo is compelling and people like it they would remember it, although if it is very basic people might just forget.

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Have you ever noticed that you are exposed to thousands of logos on a daily basis? Think about it, whether you're scrolling through your Instagram feed, walking your dog or just grabbing a few items from the grocery store, you are constantly making connections with brands. Oftentimes, without even realizing it. While it may seem insignificant, these small but mighty symbols are a part of our daily lives-and an integral part of your branding efforts.

When done right, a logo serves as the face of your business and helps your audience recognize who you are and what you stand for. Here, we will explore in depth what is a logo, and the importance of creating a logo that represents your brand's personality. Once you're ready to get started you can also check out our guide to using the Wix Logo Maker.

In the most simple terms, a logo is a symbol comprised of words, images, and colors that is used to identify a brand or product. Specific types of logos come in all different shapes and sizes that run the gamut from simple text logotypes to abstract logo marks (we'll go into more detail about those soon).

Paul Rand, the father of graphic design once said, "A logo doesn't sell (directly), it identifies." With this in mind, remember that your logo is like the soul of your company, and as such it should be consistent, recognizable and evoke a positive or meaningful feeling. A good logo should infuse the spirit of your brand throughout all visual elements and marketing channels.

What is the purpose of a logo?

While a logo's main function is to help identify, it actually does much more. Let's take a closer look at what a logo can do for your business or personal brand.

Make a first impression: As the saying goes-you never get a second chance to make a good first impression, and a logo is the perfect way to make a memorable one that grabs your customers' attention and sparks their interest. Your logo is often the first, and most prominent thing to be noticed by your audience.

Help you stand out in a crowd: In the sea of endless content and advertisements, an unforgettable logo should be different enough to stand out in your consumers' minds. You can achieve this by researching the competitors and their branding in order to differentiate yourself and position your brand strongly.

Shape your brand identity: You want to have a distinct and cohesive look that immediately establishes what your brand stands for, and how it will be perceived. This is known as your brand identity, and refers to the specific visual appearance that your brand will develop. The distinct logo you create can serve as a starting point to build upon, and should be aligned with the overall vision.

Create a strategic branding tool: When it comes to branding, it is important to have a well-defined brand strategy that clearly outlines your values and goals. Think of your logo like a piece of the puzzle, an intrinsic component of this strategy that can communicate your brand message across marketing channels. To give you an idea, your logo can be used on your website, your social media platforms, business cards, packaging, physical locations and much more.

Promote brand awareness: As your brand grows, your logo grows with it, becoming more familiar to your audience and to the world. For example, think of a time when you saw somebody sipping coffee from a Starbucks cup, you instantly knew where that java came from. Or how some of the best podcast logos are instantly recognizable. This is how a strong logo can help create powerful associations in your customers' minds and foster trust and loyalty for your brand.

Strengthen your message: A logo is an effective way to inform your customers about your company without using any words. In seconds, one simple symbol can show what industry you're in, what type of service you offer, your brand values (many church logos are a great example of this) and express the overall vibe of your business.

Most important logo elements

The key to good logo design is to try to capture the essence of your brand and keep it simple. Additionally, you should have awareness of logo design trends to keep a finger on the pulse and find inspiration. While it may seem like a good idea to incorporate the latest fads in your logo, you should first consider whether that design will be able to grow with your brand and remain relevant over time.

Choosing your logo colors is not just about picking your favorite hues, it is a complex process that requires research and thought. For starters, understanding logo psychology will help you recognize the impact they have on brand perception, and communicate to your audience what your brand represents. The right logo color scheme can make or break your logo and influence the feelings or emotions associated with your brand.

Let's say you were starting a cloth diaper business targeted at millennial moms with an affinity for sustainability, you might pick whites or muted tones to signify purity, innocence, and comfort. Alternatively, if you were planning to sell very sleek and high-end wallets, you might choose powerful and elegant shades like black, charcoal, or gold.

Although it may be tempting to explore every color of the rainbow, the general rule of thumb is to use no more than three in your logo. Using too many shades may become confusing and overwhelming. Take a look at the following logo colors to inspire you.

This chain of eco-grocery stores known for natural and organic products, uses green in their logo, both old and new. Green is universally symbolic of nature, as well as health, luck, calmness and jealousy. This simple logo easily embodies the message of Whole Foods instantly letting their consumers (and competitors) know what they're all about.

While blue and yellow may not immediately make you think of furniture, these colors are symbolic of specific emotions. Yellow expresses happiness and joy, and blue stands for trust and stability. By using these two bold colors together, IKEA's logo is unmistakable, and conveys their brand personality clearly. Even more interestingly, IKEA shares these colors with their native flag of Sweden, which helps to build their identity even more authentically.

A picture is worth a thousand words, and when it comes to your logo using imagery gives you an opportunity to get your message across. Graphics in logos can be simple or complex, decorative or functional, freestanding or combined with text. Ideally, the images should be representative of the product itself or an experiential quality connected to your business.

Here are some examples of images and graphics used successfully in logos.

Named for the shared territory between Argentina and Chile, Patagonia is best known for their sustainable outdoor clothing and positive environment impact. Their logo is an excellent example of imagery that depicts the famous Monte Fitz Roy, situated in the Southern Patagonian Ice Field.

This logo effectively captures a complex image by simplifying and stylizing it, which, in turn, embodies both the brand name and personality. It also appears in many configurations- seen sometimes without color, or text, providing a prime example of scalability and adaptability in terms of logo design.

Target, the lovable one-stop-shop for groceries, clothing, beauty products, toys, and more is easily recognizable by their simple, yet superb logo. It illustrates both their company name, and their values. The bullseye symbolizes their core purpose-great value and 'hitting the mark'. Since their logo is so easily identifiable, the company often uses it without even needing their name, or any words.

Spotify's logo is an example of an abstract image that still manages to embody the brand. The music streaming service uses a simple green circle, filled with three horizontal lines as their logo. These lines are meant to depict sound waves, and they are intentionally crooked, to add personality and make the brand feel more 'human'. The graphic itself is abstract but the story behind it makes sense conceptually and visually, and upholds the brand's identity and values.

In a nutshell, typography refers to the font style, appearance, and structure used in your logo text. Letters can be arranged differently, laid on top of one another, flipped around or positioned in many creative ways to create an impactful logo design. Text-based logos can also be referred to as lettermarks, logotypes and monograms.

Let's take a look at some strong typography logo examples.

Perhaps one of the most discernible logos with a very notable font, The New York Times has used this version of their logo for almost 150 years. The font is based on Blackletter typeface, also called Gothic, and always appears in black or white, depending on the background color it is printed on. When seeing this typography, the reader instantly knows the source, which is all part of the newspaper's identity in delivering reputable and trustworthy news to its readers.

One of the most famous luxury brands out there, Louis Vuitton's logo is immediately identifiable, marked by their LV monogram. Monogram (or lettermark) logos are usually made up of two or three letters taken from your business's name or initials. This simple but effective approach creates consistency, and is often more memorable.

A tagline usually sits under or around a logo, and is a simple sentence, or collection of words (usually between two to seven) that captures the heart or spirit of the brand. This can be helpful to articulate what your business does, or what it represents. Not all logos require taglines, but it can definitely make an impact and help get your brand message across and cultivate brand awareness.

Check out some well-known logo tagline examples.

According to LG, "The "letters "L" and "G" in a circle symbolize the world, future, youth, humanity, and technology". Their tagline effectively delivers both their core values, and also manages to use the same two letters as their brand name to further get their message across.

The BMW tagline was born from a strategic marketing campaign in the 1970s, aimed at redefining the brand's perception to create both an idea, and a promise of what BMW vehicles represent. The effort was so successful that BMW has become synonymous with their tagline, as "The Ultimate Driving Machine".

Websites: As part of brand recognition, having your logo on your site helps to identify your company and develop consistency with your web presence. When you create a website, make sure that your logo is visible and recognizable for your visitors. Logos are usually placed in the header and/or footer of your site, most often left-aligned and ideally linked to the homepage. Additionally, your logo can be used as your website's the favicon, the small icon that appears in the browser window.

Business cards: When you design a business card, remember it is like a small memento, something for your potential customers to remember you by that they physically get to keep. Having your logo displayed on your business cards is a perfect opportunity to jog their memory, so they will come back to you later.

Products, packaging, merchandise: Big or small, including your logo on all your products and merchandise is key for recognition. It is also a great way to build trust and loyalty. Imagine somebody walking down the street carrying a bag with your company logo-it's free advertising and social proof.

Customer communications: Your logo should appear in any kind of communication with your customers including emails, newsletters, campaigns and instant messaging. These exchanges need to be easily identifiable to your audience, so they can immediately know who they are speaking with. It is a reinforcement of the brand identity and adds to the trustworthiness of your company.

Social media: Having your logo across your social media channels helps develop a cohesive social presence. Since social media is all about sharing, you want to make sure your photos and visuals are branded. This applies not only to posts on Instagram, Facebook, LinkedIn or YouTube, and also other platforms such as Reddit and Quora.

Internal assets: Beyond external uses, your logo serves an important and necessary purpose internally-to promote your company culture. Things like company-wide presentations, emails or training sessions should always include your logo. Furthermore, if you ever create employee swag, you want your team to wear your logo with pride. And that is something you can be proud of too.

Have you ever noticed that you are exposed to thousands of logos on a daily basis? Think about it, whether you're scrolling through your Instagram feed, walking your dog or just grabbing a few items from the grocery store, you are constantly making connections with brands. Oftentimes, without even realizing it. While it may seem insignificant, these small but mighty symbols are a part of our daily lives-and an integral part of your branding efforts.

When done right, a logo serves as the face of your business and helps your audience recognize who you are and what you stand for. Here, we will explore in depth what is a logo, and the importance of creating a logo that represents your brand's personality. Once you're ready to get started you can also check out our guide to using the Wix Logo Maker.

In the most simple terms, a logo is a symbol comprised of words, images, and colors that is used to identify a brand or product. Specific types of logos come in all different shapes and sizes that run the gamut from simple text logotypes to abstract logo marks (we'll go into more detail about those soon).

Paul Rand, the father of graphic design once said, "A logo doesn't sell (directly), it identifies." With this in mind, remember that your logo is like the soul of your company, and as such it should be consistent, recognizable and evoke a positive or meaningful feeling. A good logo should infuse the spirit of your brand throughout all visual elements and marketing channels.

What is the purpose of a logo?

While a logo's main function is to help identify, it actually does much more. Let's take a closer look at what a logo can do for your business or personal brand.

Make a first impression: As the saying goes-you never get a second chance to make a good first impression, and a logo is the perfect way to make a memorable one that grabs your customers' attention and sparks their interest. Your logo is often the first, and most prominent thing to be noticed by your audience.

Help you stand out in a crowd: In the sea of endless content and advertisements, an unforgettable logo should be different enough to stand out in your consumers' minds. You can achieve this by researching the competitors and their branding in order to differentiate yourself and position your brand strongly.

Shape your brand identity: You want to have a distinct and cohesive look that immediately establishes what your brand stands for, and how it will be perceived. This is known as your brand identity, and refers to the specific visual appearance that your brand will develop. The distinct logo you create can serve as a starting point to build upon, and should be aligned with the overall vision.

Create a strategic branding tool: When it comes to branding, it is important to have a well-defined brand strategy that clearly outlines your values and goals. Think of your logo like a piece of the puzzle, an intrinsic component of this strategy that can communicate your brand message across marketing channels. To give you an idea, your logo can be used on your website, your social media platforms, business cards, packaging, physical locations and much more.

Promote brand awareness: As your brand grows, your logo grows with it, becoming more familiar to your audience and to the world. For example, think of a time when you saw somebody sipping coffee from a Starbucks cup, you instantly knew where that java came from. Or how some of the best podcast logos are instantly recognizable. This is how a strong logo can help create powerful associations in your customers' minds and foster trust and loyalty for your brand.

Strengthen your message: A logo is an effective way to inform your customers about your company without using any words. In seconds, one simple symbol can show what industry you're in, what type of service you offer, your brand values (many church logos are a great example of this) and express the overall vibe of your business.

Most important logo elements

The key to good logo design is to try to capture the essence of your brand and keep it simple. Additionally, you should have awareness of logo design trends to keep a finger on the pulse and find inspiration. While it may seem like a good idea to incorporate the latest fads in your logo, you should first consider whether that design will be able to grow with your brand and remain relevant over time.

Choosing your logo colors is not just about picking your favorite hues, it is a complex process that requires research and thought. For starters, understanding logo psychology will help you recognize the impact they have on brand perception, and communicate to your audience what your brand represents. The right logo color scheme can make or break your logo and influence the feelings or emotions associated with your brand.

Let's say you were starting a cloth diaper business targeted at millennial moms with an affinity for sustainability, you might pick whites or muted tones to signify purity, innocence, and comfort. Alternatively, if you were planning to sell very sleek and high-end wallets, you might choose powerful and elegant shades like black, charcoal, or gold.

Although it may be tempting to explore every color of the rainbow, the general rule of thumb is to use no more than three in your logo. Using too many shades may become confusing and overwhelming. Take a look at the following logo colors to inspire you.

This chain of eco-grocery stores known for natural and organic products, uses green in their logo, both old and new. Green is universally symbolic of nature, as well as health, luck, calmness and jealousy. This simple logo easily embodies the message of Whole Foods instantly letting their consumers (and competitors) know what they're all about.

While blue and yellow may not immediately make you think of furniture, these colors are symbolic of specific emotions. Yellow expresses happiness and joy, and blue stands for trust and stability. By using these two bold colors together, IKEA's logo is unmistakable, and conveys their brand personality clearly. Even more interestingly, IKEA shares these colors with their native flag of Sweden, which helps to build their identity even more authentically.

A picture is worth a thousand words, and when it comes to your logo using imagery gives you an opportunity to get your message across. Graphics in logos can be simple or complex, decorative or functional, freestanding or combined with text. Ideally, the images should be representative of the product itself or an experiential quality connected to your business.

Here are some examples of images and graphics used successfully in logos.

Named for the shared territory between Argentina and Chile, Patagonia is best known for their sustainable outdoor clothing and positive environment impact. Their logo is an excellent example of imagery that depicts the famous Monte Fitz Roy, situated in the Southern Patagonian Ice Field.

This logo effectively captures a complex image by simplifying and stylizing it, which, in turn, embodies both the brand name and personality. It also appears in many configurations- seen sometimes without color, or text, providing a prime example of scalability and adaptability in terms of logo design.

Target, the lovable one-stop-shop for groceries, clothing, beauty products, toys, and more is easily recognizable by their simple, yet superb logo. It illustrates both their company name, and their values. The bullseye symbolizes their core purpose-great value and 'hitting the mark'. Since their logo is so easily identifiable, the company often uses it without even needing their name, or any words.

Spotify's logo is an example of an abstract image that still manages to embody the brand. The music streaming service uses a simple green circle, filled with three horizontal lines as their logo. These lines are meant to depict sound waves, and they are intentionally crooked, to add personality and make the brand feel more 'human'. The graphic itself is abstract but the story behind it makes sense conceptually and visually, and upholds the brand's identity and values.

In a nutshell, typography refers to the font style, appearance, and structure used in your logo text. Letters can be arranged differently, laid on top of one another, flipped around or positioned in many creative ways to create an impactful logo design. Text-based logos can also be referred to as lettermarks, logotypes and monograms.

Let's take a look at some strong typography logo examples.

Perhaps one of the most discernible logos with a very notable font, The New York Times has used this version of their logo for almost 150 years. The font is based on Blackletter typeface, also called Gothic, and always appears in black or white, depending on the background color it is printed on. When seeing this typography, the reader instantly knows the source, which is all part of the newspaper's identity in delivering reputable and trustworthy news to its readers.

One of the most famous luxury brands out there, Louis Vuitton's logo is immediately identifiable, marked by their LV monogram. Monogram (or lettermark) logos are usually made up of two or three letters taken from your business's name or initials. This simple but effective approach creates consistency, and is often more memorable.

A tagline usually sits under or around a logo, and is a simple sentence, or collection of words (usually between two to seven) that captures the heart or spirit of the brand. This can be helpful to articulate what your business does, or what it represents. Not all logos require taglines, but it can definitely make an impact and help get your brand message across and cultivate brand awareness.

Check out some well-known logo tagline examples.

According to LG, "The "letters "L" and "G" in a circle symbolize the world, future, youth, humanity, and technology". Their tagline effectively delivers both their core values, and also manages to use the same two letters as their brand name to further get their message across.

The BMW tagline was born from a strategic marketing campaign in the 1970s, aimed at redefining the brand's perception to create both an idea, and a promise of what BMW vehicles represent. The effort was so successful that BMW has become synonymous with their tagline, as "The Ultimate Driving Machine".

Websites: As part of brand recognition, having your logo on your site helps to identify your company and develop consistency with your web presence. When you create a website, make sure that your logo is visible and recognizable for your visitors. Logos are usually placed in the header and/or footer of your site, most often left-aligned and ideally linked to the homepage. Additionally, your logo can be used as your website's the favicon, the small icon that appears in the browser window.

Business cards: When you design a business card, remember it is like a small memento, something for your potential customers to remember you by that they physically get to keep. Having your logo displayed on your business cards is a perfect opportunity to jog their memory, so they will come back to you later.

Products, packaging, merchandise: Big or small, including your logo on all your products and merchandise is key for recognition. It is also a great way to build trust and loyalty. Imagine somebody walking down the street carrying a bag with your company logo-it's free advertising and social proof.

Customer communications: Your logo should appear in any kind of communication with your customers including emails, newsletters, campaigns and instant messaging. These exchanges need to be easily identifiable to your audience, so they can immediately know who they are speaking with. It is a reinforcement of the brand identity and adds to the trustworthiness of your company.

Social media: Having your logo across your social media channels helps develop a cohesive social presence. Since social media is all about sharing, you want to make sure your photos and visuals are branded. This applies not only to posts on Instagram, Facebook, LinkedIn or YouTube, and also other platforms such as Reddit and Quora.

Internal assets: Beyond external uses, your logo serves an important and necessary purpose internally-to promote your company culture. Things like company-wide presentations, emails or training sessions should always include your logo. Furthermore, if you ever create employee swag, you want your team to wear your logo with pride. And that is something you can be proud of too.

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What is a logo and why is it important for your brand

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These small but mighty symbols are a part of our daily lives-and an essential part of your branding efforts. Learn in depth what is a logo and why it matters.

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Why does your business need a logo?

A well-designed logo builds trust by validating your professionalism and get's people to stick around.

It tells potential clients who you are, what you do, and how that benefits them. It communicates to people with no prior knowledge or experience with your business that you do great work.

If your logo looks unprofessional, people will undoubtedly question how well you're able to deliver your products and services. Have you ever hit the back button or chose one company over another simply because they look more legit? People make snap judgments and poor design makes people leave.

Create a strong logo to stand out to consumers, ensure they remember your brand, and cultivate positive associations with you. Logos have a deep symbolic association connected to people's memories and emotions.

Let's take a quick look at Nike for example. The swoosh is just a swoosh. But, the connection we have to that symbol has everything to do with their vision of making the world a better place through running. That powerful idea defined their brand and their logo communicates that, empowering their business to thrive. Over time and with lots of consistent brand marketing, your logo should do the same for your business.

Invest in your logo design. It's what matters most for increasing your credibility and pulling consumers in.

How do you create a good logo?

A small business logo needs to be clear and easy to interpret to quickly connect with your audience. It's important to keep your logo simple so it works across multiple media platforms and is effective at any size.

Unlike large companies, most small brands don't have years of brand recognition that people associate your business with or a huge marketing budget to help consumers understand what your business does. So, your logo needs to clearly communicate who you are and what you do in an instant.

From concept to roll-out, there's much to consider when boiling your brand to a single mark. However, a great small business logo only needs three things: great typography, simple colors, and a strong visual element. Check out our logos designs - most tend towards simplicity and bold colors but not all.

Choose typography that represents your values

The selection of typefaces and how they are arranged is as important as the use of color, images, or graphics in creating a logo and brand. Why? Because people associate the way a word looks with what a word actually says to determine how they feel.

Strong branding provokes emotional connection. You want your typography to strike interest, promote trust, and encourage optimism. Typography is a way to stir up such feelings without people even being actively aware of it.

Typography is used to communicate the tone of voice and personality. Pick typography that reflects what your company stands for-whether it's elegant, traditional, whimsical, modern.

Similar to furniture, typography should be aesthetically pleasing and functional at the same time. Your choice of typography matters because it impacts user experience.

Make sure your company name is clear and legible. Consider how your logo will be used: your logo could appear on screens, business cards, letterheads, signage, and packaging just to name a few. It needs to be readable from a distance and up close. And if your logo has a graphic element make sure your typography is in balance with the icon.

Ask yourself, does my typography achieve an effective level of representation, communication, and visual appeal? If your answer wasn't a definite yes, it may be time for a rebrand.

Pick colors wisely

The color of your logo will determine how it is perceived and has the power to drive purchasing decisions. Color triggers emotions and gives meaning. And when used consistently across your marketing, color improves brand recognition by up to 80%.

The right colors depend on your industry and target market. You probably noticed that certain industries stick with certain colors. For example, financial institutions tend to use blues because blue communicates security and reliability. Brands use blue to promote trust in their products and services.

Pick your color(s) based on the feelings you want consumers to experience and the actions you want them to take. Take into consideration human psychology, culture, trends, and context.

Your brand color should tell a story. It should communicate your values and be unique enough to not be confused with others in your space.

The most powerful brands stick to a simple color palette of less than three main colors. They also use solid colors rather than gradients. Keep in mind color looks different on screen and in print. Make sure you can reproduce your colors accurately (Pantone, CMYK, RGB, Hex).

Use a simple iconic element

Although 72% of the best brand names are made up of words or acronyms, those names create an image in someone's mind using typography. The same can be done with graphic elements, symbols, and icons.

A visual element adds interest and makes your logo memorable. It has to grab the attention of a consumer for 10 seconds to they can memorize it and form an opinion about it.

Some designers create this by modifying text or adding an illustrated icon that can be used on its own in certain situations. Make sure all the artwork is original and not from clip art. Over time and with consistent use, a visual association will develop.

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Why A Good Logo Is Important For Your Small Business › Design Powers

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Your logo is the visual foundation of your brand identity. Learn why it's important, what makes it good, and how to create one to empower your small business.

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7 Reasons Why a Logo is Important to Your Business | Tailor Brands

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A strong logo is the beginning of your company's branding and conveys your business's vision. Here are 7 reasons why a logo is key to your brands success.

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Notes on Source 4 (Elena, Stephanie, Adelaide)

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Notes on Source 4 (Elena, Stephanie, Adelaide)

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LOGOS

What are logos?

Logos are a way to represent a company so that they can be recognized. Logos are created to be easily acknowledge by others, such logos could be McDonalds, Nike and Addidas. Logos could be images, texts, shapes, a could be a combination of all three.

What are the various types of logos?

There are 3 main types of logos. A wordmark logo is made up of one or two words, without any depiction. A lettermark logo consists of only a letter, that symbolizes a word, for example, M for McDonalds. The last type contains only a symbol(s), for example the Nike swish.
What makes a good logo?

A good logo should be attractive, and eye catching. Simple, colorful logos are a good way to catch attention. But what is more important than the logo itself, is the meaning that can be poured into it. For example, the Nike swish looks like nothing, but the meaning makes it a very well-known logo.

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1. logos are crucial in building your brands
2. they grab the attention of your users and must be quick to view yet astheticly pleasing
3. they may be the first impression of your company so they must represent you and a part of your work
4. a good logo should be memorable and people should be able to remeber the colors and fonts
5. they should be unique and a way to recognize your company and seperate you from others
6. it creates a way for your brand to be spread and others to know that when they see a product with your logo it is of good quality
7. your logo should tell the story and foundation of your company as it began wqhen your company started
8. logos should attract your users with vibrant colors, imagery, or fonts