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In order to assess the relationship and communication with stakeholders in two contrasting businesses, I’ll be considering an example of a large, multinational technology company (Company A) and a small, locally owned organic food store (Company B).

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Company A: Multinational Technology Company

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Company A: Multinational Technology Company

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1.) Stakeholder Communication: Company A has a robust communication strategy with its stakeholders. It provides regular updates on performance via quarterly earnings calls, press releases, newsletters, and its corporate website. Additionally, it organises annual meetings and sends direct emails to shareholders, employees, and other key stakeholders to discuss company performance and strategies.

2.) Relationship with Stakeholders: Company A has a broad range of stakeholders including shareholders, employees, suppliers, customers, and government regulators. Each of these groups has significant stakes in the company, and as such, the relationship with each group is professionally managed, often involving relationship managers or corporate liaisons. For example, employees are kept engaged through professional development programs, while customer relationships are managed through excellent customer service and continual product improvement.

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1.) Stakeholder Communication: Communication in Company B is typically more personal and informal. Updates to stakeholders might be given through a monthly newsletter, in-person meetings, or social media updates. Being a local business, stakeholders often have direct access to the business owner, allowing for open communication lines.

2.) Relationship with Stakeholders: The stakeholder groups for Company B are likely to be customers, employees, suppliers, and the local community. Relationships with these stakeholders are often closely-knit, and personal rapport is a significant factor. The store may have regular customers who are seen as essential stakeholders and are treated with a level of familiarity. Suppliers might be local farmers or producers, and the store could promote a sense of community by sourcing and supporting local businesses.

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In summary, the two companies interact with stakeholders in quite different ways. Company A, being larger and having a wider range of stakeholders, has a more structured, professional approach. Communication is regular and often formal. Company B, on the other hand, has a more personal, community-oriented approach to stakeholder communication and relationships. The smaller scale of operations allows for direct and often informal communication with stakeholders.