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Factor-Entrepreneurship

Will Marshall and Robbie Schingler were scientists at NASA and were way too familiar with the slow expensive process of getting a satellite into space. At that time they got a new picture of the earth every month and sometimes every year. They wanted to have one from today and from yesterday. They thought they could help with deforstation along with farmers and forest fires. Their goal was to make a much smaller satellite that was smaller than a loaf of bread to explore the planet through pictures.

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Factor-Labor

They went to a space conference in Houston and they met Pete Warden. Pete was the one running all the space weapons in the US. They were at a bar discussing how space weapons shouldn't exist. The following day Pete sent them an email telling them to create a paper about the cons of space weapons and hell write the pros. A couple of years later Pete moved from the Air Force to NASA to run the NASA Aims Research Center and he invited Will and Robbie to come work with him. The job was more about science and expiration and Pete thought they would be a good fit in space exploration.

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Entrepreneruship

They wanted to make small satellites for NASA. They worked to design a mission design center that would be able to create more common missions to space rather than the current every few years. With this insight, they wanted to make much smaller satellites so that they were cheaper and they could take more risks which made more missions that could accelerate knowledge.

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Capital

Money is hard to come by at NASA, but the Ames Center that they were at is a research center. It's a unique place that is a university and a prototyping lab. They were able to create prototypes and designs for their idea with minimal restraints and losses from NASA. At NASA money was hard to come by so it was hard to get any project approved. The Ames Center was also a university meaning they were finding new young people to come to work for them and help with their project. At the Ames Center they were able to create their first prototype of the satellite that would be sent into space.

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Enterpreneurship-

They created a project called Phone Sat. Their goal was to put a phone into space. They have donated 3 Google Nexus phones. Nexus was the first operating system that was open source and the question was what's so different about a phone compared to a satellite. A phone contains GPS, cameras, and radios. If you look at the requirements for satellites they are very similar. They added some extra batteries and a bigger antenna. They sent them to space and found them to be successful and they were able to be followed from Earth and the phones took pictures and this was the first part that made them know this solution was going to work.

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Land-

When creating their first prototype. They were going to send a phone into space and they needed to make sure the camera was extremely clean. One spec of dust will always be on that camera once its in space. While on a budget Planet created a green one inside of their garage. They went to target and spent $150 on supplies. They purchased tarps and hepta filters. Hepta filters are made out of polypropylene, fiberglass, or borosilicate glass fibers. These filters have become quite popular with the recent fires as well as because of covid. They clean over 99.97% of the dust in the air which is exactly what planet needed when sending their first satellite into space.

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Enterpreneurship-

The Dixie fire in California. The county wanted to know where the fire was and where the smoke was blowing, so they were able to know where to put people. After the fact and after the fire the amount of help that Planet brought to them brought Planet a whole new market. It created a market focused on saving the earth with helping with fires along with deforstation.