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Client Feedback Scenarios

Review the three client feedback scenarios below and post your professional response to each one in the appropriate section.

Scenario 1 : This design isn’t our style.

Scenario 2 : Make the logo bigger

Scenario 3 : What if the client is running you around in circle? (they don’t like anything that you’ve done and you're not getting anywhere)

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Make a "large logo as requested", a "slightly increased" version, and a "same as before but with a more prominent layout". Send with explanation:

"I'm sending 3 options for you to review:

A: Large logo as suggested

B: Slightly increased logo, keeping a harmonious layout

C: Same logo but with a more prominent layout

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I will find a way to change the style to be more suitable, maybe we need to find a solution together to be in harmony.

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Can you show some examples of your style of design? Which aspects do not fit your design style?

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If possible, can you show us some of the design styles you have used in the past, or anything that could describe what you would like?

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Thank you for expressing your opinion about our design. How can we change our design to suit with your preference?

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for me before i even design i will try my best to understand their design language as much as possible. however if it happened, i will try to talk to them and discuss how to adjust the design to fit for them more. maybe showing more example, etc... and finally i will try to convince the clients that how my design would fit with their language.

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Response: Can you point at the right way to fit your design, showing how do you want it with some examples of illustration/graphics?

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ask specifically what is it about the design that can be improved? Color? typeface? more or less details? Is the design fail to communicate the brand's message? The size? proportions?

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I would ask them about what part of the design they felt that is not like their style, and I can explain the detail if needed. If their feeling is correct, I would acknowledge it and propose solutions.

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What is it about the designs that you dislike (colors, typefaces, illustrations,...)? Do you have any style references?

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Would you be open to sharing which aspects feel inconsistent with my usual style, so I can better align it with both your vision and my strengths?”

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Staying open and collaborative with them. Ask them to reference any style and moodboard that they like

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What kind of style are you thinking of? What elements should we add to improve the design, so it goes along with your vision?

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Which size would you like for it to be at?/ If it would compromise the design, I would suggest them against it or recommend other solutions

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I'll ask for more reference and give them a few more style proposals (moodboard, inspo,...) to decide

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Ask: How big would you like the logo to be?

Do: Adjust the logo along with their feedback.

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Could you share some examples of designs you do like, or describe what aspects feel off in this version? That way, I can refine the direction and deliver something that resonates more strongly with your brand.

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Thank you for your feedback. Can you help me better understand what aspects of the design feel off-brand? If you have any visual references or specific elements you’d like us to explore, such as colors, layout, or typography. I’d love to incorporate those into the next iteration to better align with your vision.

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But what aspect did you quite like about the design, if so I can change what not working while still keep something that can still work

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Thank you for the feedback. I’d love to understand more about your brand’s visual style and preferences so we can align more closely with your vision. Could you share a few examples or references that represent the style you’re aiming for? That will help me make more informed design decisions in the next round.

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Response: Can you provide the exact ratio that you desire to have?

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if making the logo bigger will ruin the composition of the design, i will explain to them why it need to be this size. if they still unhappy then i will try my best just to make the logo bigger a bit (in order to still keep the composition good) and explain to them that i cant make it bigger more than this.

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Thank you for your feedback. I would appreciate the opportunity to better understand your brand's aesthetic preferences. If you could share specific elements that feel misaligned—such as color palette, typography, or overall tone—it would greatly assist in guiding the next round of revisions. Any visual references or examples you find more in line with your style would also be very helpful. I remain fully committed to delivering a design that accurately reflects your brand identity.

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Absolutely, I can adjust the logo size. Just to ensure balance and visual hierarchy across the design, would you be open to trying a couple of options - one with a larger logo and another that maintains the current proportions but emphasizes the logo in a different way? That way, we can find a solution that strengthens both brand visibility and overall design harmony.

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Could you please share more about your visual style or provide some design references you like? That will help me better align the next version with your expectations.

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When that happens, it’s often a sign that we need to pause and realign. I’d suggest scheduling a short meeting to clarify the project goals, success criteria, and aesthetic direction. I can also prepare a few style boards or mockups with distinct visual approaches to better pinpoint what resonates with the client. Clear communication and documented checkpoints can help bring clarity and move things forward productively.

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Sure, we can make the logo bigger. However, the main focus should be the design itself. Making the logo bigger will also mean that the customers will be distracted and unable to focus on the design. Also, can you be sure of the default size of the logo so there won't be any misunderstanding between us?

And send them options of the original version and the "bigger logo" version for comparison.

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I can adjust the logo size. Just to ensure balance in the overall layout, would you be open to reviewing a few size variations so we can find the one that maintains visual harmony while also giving the logo the right emphasis?

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Could you please share some examples or references that better reflect your style? This will help us align the design more closely with your brand vision and preferences

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Does adjust the logo to be bigger however also with different proportions and layouts, compositions to give clients more options

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Thank you for your feedback. Based on the brief that you gave us, we did some research and came up with this design solution. So if you are not satisfied with it, could you share some examples that you prefer? Or we can arrange another meeting for style confirmation.

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Thank you for the honest feedback. Could you share a few examples of designs or styles you feel represent your aesthetic? Because it will help me create a better design that suit yor brand.

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Can you further explain what value that you and your company have that you think would help distinguish your company as well as which part of it do you think is not suitable so I can further adjust it in your style?

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Could you share more specifics about what feels off (the colors, imagery, or tone)? If you have past materials or visual references you feel match your style better, I’d love to take a look and refine the design accordingly.

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Could you explain what about the current size feels off? Is the brand not prominent enough, or might the surrounding visual balance be too subtle?

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I think for the scénario 3, when my client keep me running in a circle especially don’t like everything that I had made , I think I would reinterpret the old designs that my client again, but in a different way and approach looking torwards it!

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then maybe we are not meant for eachother and i will stop working with them. however if i cant change my client, i still have to sit down and talk to them how should i make my design that really fits them

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Submit short but point questions, for example:

Can you describe a specific keyword/idea that you want to convey from the logo?

In the submitted designs, is there any detail that you feel is close?

Is there a brand that you like and would like to reference?

Do you want the design to focus on being memorable, or simple and sophisticated?

What is the biggest goal of this design?

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thank you for the feedback, to address this issue regarding the design style, can you show us some of your preferred or past design that you think it would align with your direction, we will try our best to adjust with your given style

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Of course, I can make the logo bigger. To keep everything looking balanced, I’ll try out a few size options and share them with you. That way, we can choose the one that works best for both visibility and overall appearance. If you already have a specific size or position in mind, please feel free to let me know.

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Thanks for the candid feedback! Could you help me narrow the gap to align more closely with your brand style?

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Response: Can you show me the exact problems that I have? For the reason that the project are not going anywhere with these mistakes repetition, or at least pointing something that I did not know.

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I understand this process has been a bit frustrating, and I want to make sure we’re moving forward in a clear direction. It might be helpful for us to pause and review the original goals and preferences together. A short conversation could really help clarify what you’re looking for, so I can focus on creating something that meets your expectations. I'm here to make sure the final result works well for you.

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I would ask why they want the logo to be bigger and how they want to do it. I then try making the logo bigger and make sure the rest of the content is adjusted accordingly. After that, I can offer them a comparison between the before and after, and we can discuss and improve from there.

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I'll ask the client for examples of designs they like and put it next to mine, ask them to point out which aspect they disagree with.

If they don't know what is wrong, I'll focus on the target audience and the product, showing the client examples similar to mine that had worked and try to convince them.

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How big do you want it to be, does any of the part of the logo that you still not please?

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Enlarging the logo further may affect the professionalism of the layout and might draw the attention away from the key messages. But I can mock up a version so you can compare both options.

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double check the size and consider to adjust the logo

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I can certainly increase the logo size. To ensure balance and readability across the design, I’ll explore a few options so you can see how it looks at different scales.

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I understand that we haven’t quite landed on what you’re envisioning yet, and I appreciate your patience throughout the process. To move forward more effectively, could we schedule a quick call or meeting to realign on the project goals and define more specific direction? This will help ensure we’re on the same page and make the next round much more targeted.

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Send the client 3 to 4 version of logo's size, from smallest, a bit bigger and biggest when placed onto a format like as a watermark for a picture, logo placement in banners, etc

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I understand the need for brand visibility. I can adjust the logo size slightly to enhance presence, while still maintaining visual balance. To help you decide, I can show two layout options, one with the current logo, and one with the larger version so we can choose what works best visually and functionally

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This is just the logo design, the size can be adjusted based on which surface and interface we're choosing, and we can create some mockups and print out some for you to choose better

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Happy to explore that

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Depending on the layout of this design, I can make it bigger for you; however the overall ratio outcome may look weird. Or we can try to work around this by changing the overall layout to create an illusion, so your logo looks a bit bigger.

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To help us get closer to your vision, could you share a few examples of designs or references that better match your style? It would be great to understand what aspects like color, typography, imagery, so we can refine accordingly.

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Thank you for your feedback. Could you send us some inspiration, moodboard or any previous design that you are satisfied with?

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Could you tell me what you don’t like about this? Is it the color palette not to your liking? Is the font too hard to read? Or composition layout too complicated to understand? Or is imagery used not what you’re looking for?

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Thank you for your feedback! I understand this style isn’t quite what you’re looking for. Could you share a bit more about what direction you'd prefer? Maybe some pictures of your preferred style of design?

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1. Break down the design into individual elements, then ask the client in non-complex design language. What do they think of that element, do they like it, how would they change it?

2. Ask them to show references, inspiration to further visualise what they have in mind but cannot put into words.

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I'd work with them beforehand (preferred, color palettes, typefaces, icon types etc.) In a case where the design doesn't suffice:

1. Which aspect do you feel need to be changed?

2. Provide quick draft, sketches, moodboard to confirm the change.

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At this point they ain't even know what they want, so I'll suggest both parties recreating another detailed brief that reflect the closest vision to their idea. No more playing with the product because the brief is the biggest problem.

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Let's reset and use a specific brand guideline

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This is a common question, similar to the iconic question: "Thiết kế của em chưa đủ wow?" I will ask the customer what they want. Ask them if they want to change the color or font. You can also ask them if your design goes against their wishes.

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Absolutely, I can adjust the logo size. The thing is that I have made a variaty of logo sizes aimed for visual balance with the current layout so you can choose from the variations.

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Answer: Thank you for your feedback. And to improve the design to fit your style more, could you please tell me where in this design are not to your liking? If possible, do you have any design suggestions?

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Can you be very specific of your liking, and tell me that what part did i went too far

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Ask: Which size do you want it to be? Explain why it needs to be this specific size.

Do: Provide changed design in context if sufficient (2 to 3 options)

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Ask them: What's your vision about the [intended reason for the design]? Any keywords that they would like to include?

Show them inspirations/moodboards/color palettes etc to narrow down the style.

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Set a meeting with the client to clarify and settle on a design style they want

Ask what they like and don't like for their design

Ask them examples of other brands or design they like

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Provide a list of quick questions. Have a quick meeting to realign our goals. If not possible to work together anymore, we move on.