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I will never forget Dr. Henry Munger (a Cornell University Faculty Member) telling me about visiting the Philipines with Simon Groot. While they were there, Dr. Munger said : "Mr. Groot, you should start a seed company here". That was the beginning of the East-West Seed Company that is now known to be the largest Seed Company in the world. -- Don K Shardlow (Cornell University Retiree)

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The seeds you planted will continue to grow -- in the fields of the smallholder farmers you cared so much about and the people that you met and inspired. I am grateful to have met you and cherish my memories of our long conversations in your Nonthaburi office. Heartfelt condolences to family, friends, and East-West Seed colleagues.

Pepijn Schreinemachers

(WorldVeg)

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Belajar banyak dari suri teladan almarhum Pak SNG.

Visinya.

Inovasinya.

Aksi untuk mewujudkan visi dan inovasi tersebut.

Empati kepada petani dan para pelaku usaha di sektor Horti.

Serta keteguhan, kesederhanaan, semangat hingga di usia senja.

Belasungkawa mendalam untuk keluarga Pak Simon dan rekan-rekan East West Seed di manapun berada.

Suri teladan almarhum akan terus kita lanjutkan.

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Simon—it was great experience knowing you and working with your family. Your vision, leadership and passion for service and East-West was truly motivational. I always looked forward to our time together. Prof. Randel Carlock at INSEAD

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Simon—it was great experience knowing you and working with your family. Your vision, leadership and passion for service and East-West was truly motivational. I always looked forward to our time together. Prof. Randel Carlock at INSEAD

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Me and my uncle are sad to hear that you passed. We greatly respect your work as pioneer, taking large risks and making sacrifices, especially in the early days. Makes one hopeful you can be so impactful, taking path of dedication and stubbornness.
Incredibly hopeful, that your work and of all others at EWS will nourish future generations for generations.
Grateful for the chances and opportunities you gave me in Myanmar and many others.
My condolence, to Maaike, Art, Rutger, and all the grandchildren. Floris van Willigen

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It is with profound sadness to hear the news of the passing of Sir Simon. He is an inspiration, a visionary and a great leader. I had the opportunity to work with EWS team in Ghana and Myanmar while working at MEDA. EWS is definitely one of our best partners! May his gift and legacy to the agriculture world remains 🙏

My heartfelt condolence to his family and the entire EWS team. May his soul rest in eternal peace 🙏🙏🙏

Catherine Sobrevega

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When you mention the name of pak Simon, many memories come to mind, but at least two things stand out: about bittergourd and leafy vegetables.

Why bittergourd? Why was SnG interested in?

1. It's a minor vegetable, and many people don't even like it because of its strange, bitter taste.

2. In Indonesia in the 90s it was only a marginal plant, or planted by farmers in small quantities.

3. Bittergourd is one of the vegetable included in the initial EWINDO’s breeding program. The crop improvements he encouraged us, included not only in genetic aspect but also the commercial values (hibridization).

4. He frequently visits vegetable corner in supermarkets...( and perhaps also the wet market?)

5. Once time, I was given a yellowing bittergourd from Plaza Indonesia.

6. I did outlining the seeds. Later became the female parent of the first hybrid bittergourd variety at Ewindo. It was dark green with a beautiful shape, Giok 9. (why nine?)

7. Currently, bittergourd contributes a significant amount of Ewindo's sales.

8. The lesson: It reflects simplicity, yet there's a sense of purpose, and in fact, behind that simplicity lies great value.

9. And actually bittergourd has important nutritional value.

10. Bittergouard also has good medicional effect for sugar blood content.

The three Leaves (Caisim, Kangkung , and bayam) , crops that are:

1. Easy to cultivate – even in a container,

2. Quick harvest only around a month only!

3. Its product price are relatively inexpensive, very affordable for most housewives.

4. High nutrient content

5. No need complicated cooking.

6. So, very suitable for kid’s dishes.

7. Well, it's proven how visionary he is.

Rest in Peace, pak Simon....

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On behalf of many CABI colleagues, this is to convey our deepest condolences to all who are mourning the passing of Simon Groot. The world has lost a great leader and we hope many will follow his footsteps in the quest to improve food and nutrition security for smallholder vegetable farmers around the world. Personally, since being a fresh graduate in plant breeding, working on vegetable IPM in Indonesia in the late 80's/early 90's, and thereafter as an IPM trainer in other Asian countries, it was truly impressive to witness from time to time how the vision of Simon Groot came true. His World Food Prize was so well deserved and his leadership will be remembered with great respect by all who knew him. Wishing the Groot family great strength to come to terms with his passing. With best wishes to all, Janny Vos

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We at IWAD Ghana Ltd and Mother company African Tiger Holdings Ltd. got the news of the passing or Mr. Simon Groot with sadness. We express our deepest condolences to his family. May his soul rest in perfect Peace.

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I would like to do the same thing here in Anchorage, Alaska. Can you show how? ? ?  James C. Donaldson, 3405 Eureka street, apt. 101, Anchorage, AK 99503, USA. 

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I would like to do the same thing here in Anchorage, Alaska. Can you show how? ? ?  James C. Donaldson, 3405 Eureka street, apt. 101, Anchorage, AK 99503, USA. 

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Deep condolences on passing  dear  Sir. Simon Nanne Groot, beloved father, friend, visionary, founder of vegetable seed company East-West Seed, and 2019 World Food Prize Laureate , to his beloved family ,all East-West seed  family globally and millions of smallholder farmers in more than 80 countries that his Kindness, wisdom, and unwavering support, touched the lives of so many.

His legacy continues to inspire.

Rest in peace SNG , we never forget you.

Bekhradi Family -Iran

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may his legacy of knowledge and memories be a blessing for Indonesian farmers.

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I will always remember Simon not only as a visionary but also as a deeply passionate and inspiring individual. His legacy goes far beyond his role as a “seedman.” The journey of East-West Seed, starting from observations of farmers’ needs in Southeast Asia to becoming a global leader in vegetable seed industry, is truly remarkable. My condolences go out to the Groot family and the entire East-West Seed team.

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“A good seed can change the lives of  millions.”

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“A good seed can change the lives of  millions.”

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You have always said that. And change it did.

A million thanks to you, SNG.

Maraming salamat po.

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I first learned of SNG more than 40 years ago when he visited my professor, Henry Munger's office to discuss his vision for how best to invest in the future of vegetable breeding. Inspired by an early visit I had to Indonesia when EWS was in a tiny shed with just a couple of people, I celebrated and supported this company through my whole career. It was a great personal and professional privilege to serve on the EWS Science Board, to support SNG's nomination for the World Food Prize and to be able to join him and his family and supporters at the event in 2019. His legacy is profound and profoundly important to billions, literally billions of people who eat vegetables around the world every day. To his family, thank you for the love and support you extended to me upon the loss of my son, and please know you all are in my prayers. May the EWS legacy grow and thrive today and in future years, a living monument to this great yet humble man's vision for a better world. Molly Jahn

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An inspiring memorial service for an inspiring man!

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An inspiring memorial service for an inspiring man!

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It was a privilege to be able to follow the life stream this morning of the memorial service. The stories of love and admiration for Simon Groot, by his family and others that knew him so well, were very moving. May Simon rest in peace, and may his legacy live on!

Coosje Hoogendoorn

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The way you've managed to combine social responsibility, commerce, and business interests is inspiring, to say the least. It's an example of what this world is crying out for.
My father, Nanne Pieter, your former collegue and oncle, in particular, had so much appreciation for the way you did it as founder of a new world.

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Een groot man, die is heengegaan. Laten we zijn visie over het voeden van de mensheid en de rol van tuinders daarbij levend houden. Condoleances voor de familie Groot, een eer en genoegen om hem gekend te hebben.

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On my first interaction with SNG he pressed on me the business relevance of being close to farmers and the importance of listening to and observing them keenly. As I reflect on his words, I feel ever so grateful for being touched by his life and mission. I pray strength to all his family and friends, accept my sincere condolences.

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We are shocked and saddened by the loss of our visionary leader (SNG sir), Our thoughts and prayers are with the family and loved ones..

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A visionary who sowed hope and harvested change.
Your seeds gave life not just to crops, but to dreams of millions of farmers.
Thank you for showing us the power of purpose and compassion.

Your legacy will forever grow in every field we touch.
Rest in peace. 🌱

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You will be missed Sir Simon, A huge loss for all of us in EWS & the Agri world has lost a visionary leader. May your soul rest in peace.

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Your vision to supporting smallholder farmers will continue to be the hallmark for smallholder's survival. Rest Well Legend

Ramid.

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Thank You and Rest in Peace, Sir Simon N. Groot

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Thank You and Rest in Peace, Sir Simon N. Groot

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Dear Groot Family,

Our deepest condolences and prayer to the Groot family and entire EWS community. Thankyou for your contribution Mr Groot to the world especially for improving global agriculture. May his soul rest in peace, and his legacy continues.

Sincerely,

Indo Kimia -Indonesia-

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I still remember the conversations with SNG in his office few years ago. Although he had been retired for years, I was always amazed by his deep insights into the Myanmar market—especially on hot pepper.

SNG was truly a seedman in every sense of the word. His passion, knowledge, and humility never failed to inspire us.

Rest in peace, Mr. Simon. Your legacy will continue to guide and inspire us all.

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Simon was an insightful and inspirational character who I enjoyed collaborating with when Regional Director for (WorldVeg) AVRDC. Access to quality seeds of adapted varieties and knowledge of agronomic practices, inputs and market access are critical to sustainable cropping systems, that protect the environment, generate income and create decent jobs for all. RIP Simon and thanks for your determination. Fen Beed (Lead Global Technical Specialist - IFAD)

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Though I have never met Sir SNG, I have felt the impact of his vision and purpose of this company. I am grateful to be part of what he built.

Wishing peace and comfort to his family and all who knew him.

May he rest in peace.

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My condolences to the Groot family and the East-West Seed family, both of whom I had the privilege of getting to know during my internship. It all started with a chat with SNG in his kitchen, an act of kindness and genuine interest in the people at EWS that touched me deeply. He truly was an inspiring person.

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SNG lived a life of purpose, humility, and impact. He was a true visionary who believed that “a good seed can change the lives of millions” and he proved it through his work, transforming the lives of smallholder farmers around the world.

His simplicity and servant leadership continue to inspire us.

Though he is no longer with us, his legacy lives on in every seed planted, every farmer empowered, and every life touched.

Thank you, SNG, for a life well spent. Your light will never fade.

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300119 East West Co OD-0095-Phathrilvisualgraphy (1)

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We are deeply saddened by the passing of Simon Groot a true visionary in the vegetable seed industry. His commitment to empowering smallholder farmers, promoting healthy food, and building livelihoods was matched by his kindness and integrity. We feel deeply fortunate and grateful to have known Simon and to have had the opportunity to contribute, in some small way, to his life’s work as the greatest seedsman of our time. Within the organisation, he fostered a culture of dignity and care for both staff and clients. The world has lost a remarkable and compassionate soul. Heartfelt condolences to the Groot family.

Adieu Simon, may you rest in peace.

Monisha & Henk Hermans

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My time in the company was meaning, is meaningful and will continue to be meaning, thanks to the visionary that you are who demonstrated what life with purpose truly means. Your legacy lives on in me.

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In Big Love memory and Huge inspirations from Khun Simon N. Groot

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In Big Love memory and Huge inspirations from Khun Simon N. Groot

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In many years ago , i went to farmer visit and marigold field in north of Thailand with Mr. Groot . He took me around field and told me in knowledge and History of Bean and Flowers. He love to visit and talk with farmers . He is a great thru seed man in the world . Thank you Khun Groot

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Thank you, Simon, for your purpose-led vision. You were truly ahead of your time—founding East-West Seed with a mission to uplift smallholder farmers and prove that purpose and profit can go hand in hand.

I’ll always remember our first meeting in the Netherlands—how your face lit up when you spoke about seeds, farmers, and markets. That passion was contagious.

Your legacy lives on through the East-West Seed team and your family, who will carry your vision and energy forward.

May you rest in peace.

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From Johnny Santos, long time associate of Simon Groot from the Philippines. My Mila and family join me in extending deepest condolences to the family of Simon.

Simon was more than our boss,and leader…he was more of our guru, friend whose moral compass has given us the right directions towards the welfare of farmers wherever they are. In over twenty years of association with Simon never have heard him raise the matter of money nor company bottom line….but consistently how to improve livelihood of farmers and their family. To him development of good seeds is the best way to improve wellbeing of farmers and of course vegetable consumers.

The 2019 Laureate Award from The World Food and the Honorary Degree from the University of the Philippines are well deserved and concrete recognition of his contribution to Agricultural Development.

To Simon, I humbly stand to thank you for the opportunity to be associated with you, your Family, East West Seeds… for your guidance, example and friendship. May you now harvest fruits of well lived life.

Johnny Santos

Manila, Philippines

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A Tribute to Simon N. Groot

In Loving Memory

July 6, 2025 is a day of deep sorrow. The world has lost a visionary, Simon N. Groot (SNG) a mentor to many, and a father figure to those of us who have had the privilege to work with him. Simon Groot, at 91, leaves a movement that transformed the lives of millions of smallholder farmers around the world.

I remember the first time I met Mr. Groot on October 1, 2003. It was my very first day of work at East-West Seed Philippines. As I buried myself in work at my desk, there he stood—smiling warmly. “Welcome to East-West Seed,” he said, before inviting me to his office for a chat. That was the beginning of a conversation that lasted more than three hours—and continued for years to come.

Simon didn’t talk much about business profits. Instead, he spoke passionately about smallholder farmers—their struggles, their resilience, and their untapped potential. When I suggested we target large landowners to boost profitability, he gently but firmly reminded me: “Big farmers will always find a way. Our job is to help the small farmers—they are the ones who need us most.” That moment defined what East-West Seed truly stood for, and what Simon N. Groot’s life was all about: purpose, not profit.

In 1982, with his Filipino partner Ben Domingo, Simon Groot founded East-West Seed in the Philippines. He was a sixth-generation seedsman, but he chose not to simply follow legacy—he forged a new path entirely. At a time when commercial vegetable breeding was almost nonexistent in the tropics, Simon dared to dream that good seeds could break the vicious cycle of poverty and malnutrition. He believed that better seeds meant better lives—and he was right.

When the 2008 rice crisis hit and rice became scarce and unaffordable, Simon once again showed us his true character. He called an emergency meeting and urged us to think beyond business. "Find solutions,” he said. “Offer alternatives. Think of food security. Think of people.” That’s who he was: a man who used every tool he had—science, strategy, compassion—to serve the greater good.

Simon Groot’s contributions earned him global recognition. In 2019, he received the World Food Prize—widely considered the “Nobel Prize for Food.” He was awarded the Order of Sikatuna by the Philippines, and the Order of Orange-Nassau by the Netherlands. But Simon never sought awards. His greatest reward was seeing farmers rise above poverty and feed their families with dignity.

To us who knew him, worked with him, and were mentored by him—Simon was more than a founder. He was a teacher, a listener, a guiding light. We mourn his loss, but we also celebrate his life, a life that touched millions and changed the world for the better.

“May flights of angels sing thee to thy rest!”, dear SNG.

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Mijn oprechte condoleances aan Hoek en de kinderen Groot in het bijzonder Maaike,die ik persoonlijk ken met het overlijden van Uw man en jullie vader.

Simon en ik kenden elkaar van uit het zaadvak en de laatste jaren door onze ontmoetingen in "Les Amis de Semences ".

we konden het ongelooflijk goed met elkaar vinden en visies werden snel op elkaar afgestemd. het was een groot genoegen Simon te mogen kennen . Ik zal je zeer, missen en wens je nu naar waar je ook gaat een goede reis.

Henk Lange

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Thank You and Rest In Pease Sir Simon N. Groot 

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Thank You and Rest In Pease Sir Simon N. Groot 

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I want to express my sincere condolences to Simon's family, friends, and colleagues. Simon Groot Sir will always be remembered for his passion and persistence in serving millions of small holder farmers. Thank you Sir for your contribution in the world working for reliving the food scarcity. I’m so sad to hear the news of his passing. He will be truly missed.

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my deepest condolences to the Family of Simon Groot and EWS

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my deepest condolences to the Family of Simon Groot and EWS

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my deepest condolences to the family of Simon Groot.

Simon Groot was a real hero in world seed industry,

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Tutakukumbuka daima kwa wema, maarifa na ujuzi uliokuwa nao hadi kuanzisha kampuni kubwa inayohudumia wakulima pamoja na sisi wafanyakazi katika kampuni ya East West Seed. 

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In Loving Memory of our Visionary founder and leader, DR. Simon

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In Loving Memory of our Visionary founder and leader, DR. Simon

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My deepest condolences to the family and all employees around East West Seed for the loss of your father and our visionary founder of EWS. His steps stopped but his vision and kindness will live forever in our heart and in the hearts of the farmers around the World.

May the soul of Dr. Simon Groot be granted God's mercy and rest in eternal peace.

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Great Human Being, Great Family Man, Great & Visionary Founder and above all a Great Soul....RIP @SNG

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Great Human Being, Great Family Man, Great & Visionary Founder and above all a Great Soul....RIP @SNG

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My deepest condolences to the Groot family and everyone in EW seed group as today we not only lost our founder but the planet has lost one of the genuine soul who cared for the soil, the earth, the plants and above all one who cared for uplifting of the small holder farmers and rural nutrition with vegetables seeds as his weapon against the war of poverty....

We will continue your mission SNG....Rest in Peace....Om Shanti.!!

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Lieve Simon, nadat jij belde in april 2019 omdat je een deel van jouw World Food prijzengeld wilde besteden aan schooltuinen, bleken we een gezamenlijke missie te hebben: Elk kind een schooltuin! We gingen meteen aan de slag. Twee weken later was je al in Nijmegen om de contouren van de eerste schooltuinconferentie vast te stellen. Deze foto, gemaakt in schooltuin de Wielewaal, samen met je vriend Gerard Grubben, is daar getuige van. Jij bent dé grondlegger van de Alliantie Schooltuinen! Mede door jouw acties zijn de schooltuinen gaan groeien en bloeien: meer dan een kwart van alle basisscholen in Nederland beschikken inmiddels over een schooltuin! Veel dank voor jouw inzet en inspiratie om onze gezamenlijke missie Elk kind een schooltuin op een hoger plan te krijgen! We zetten dit werk voort!

Veel dank namens alle kinderen die nu ervaring opdoen met zaaien en oogsten! Rust zacht.

Annerie Rutenfrans,

Adviesbureau Beleef & Weet

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In memory of a seedsman with an economic mindset

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In memory of a seedsman with an economic mindset

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I look back with admiration on your entrepreneurship, the founding and development of East West Seed Indonesia and the significance for at least a million vegetable growers in Indonesia. You were eager to quantify and increase the economic impact of high-quality vegetable seeds in Indonesia. Thank you for supporting our work on the economic impact of good seeds and good knowledge on Halmahera. Thank you for coining ‘political crops’ as a strategic mindset for EWINDO and YBTS. I felt honored to work on these topics for you.

Respect!

Jan Buurma, horticultural economist, NL

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It is with a heavy heart that I share my condolences on the passing of Sir Simon Groot.

He was a truly great man whose knowledge and vision for the seed industry set a precedent for all. He was ready to start a movement to aid Sudanese farmers with hibiscus plant seeds and a person always willing to share his vast knowledge and love for nature.

I was fortunate enough to have met him briefly, and I was immediately struck by his welcoming nature. His impact on the world will not be forgotten.

May he rest in peace, and may his family find strength and solace during this difficult time.

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Simon founded and nurtured a truly special company — one where profit was simply a means to a much greater end: improving the lives of smallholder vegetable farmers. His vision for Knowledge Transfer was to further deepen impact in the places where farmers struggle most. He understood that real change takes time, especially in less developed and underserved regions.

Simon believed, wholeheartedly, that vegetables could change the world — and he spent his life proving it. I’ve never met anyone so obsessed with vegetables, or so convincing about their power to transform lives. Even in his later years, his energy never faded. One of his more recent dreams was to see one million acres of pumpkin growing across Africa. But it was more than just a dream — it was Simon’s way of sowing seeds for a better future.

Simon may no longer be with us, but his mission is far from over. There are still millions of farmers struggling to get by on low incomes. Millions of children remain affected by the hidden hunger of nutrient deficiencies. And billions of people still can’t afford a healthy diet. There is so much left to do.

Thank you, Simon. You’ve given us not just a mission, but the opportunity to be part of a truly meaningful and beautiful story.  We will carry your vision forward — with the same belief that vegetables really can change the world.

With my deepest respect and gratitude,
Stuart

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Your vision and legacy will forever live on, continuing to inspire all of us at East-West Seed.
We extend our heartfelt condolences to the family and loved ones.

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Dear family Groot

The passing of dear Simon is an enormous shock for me. Please accept my sincere condolences.

It has been such an honor to know him. It all started early 2016...

Before taking up my current position at WorldVeg, I decided to travel to the Netherlands and get some advice from Louise Fresco, the then CEO of Wageningen University. She had basically one message for me: talk to Simon Groot.

I must admit that I had never heard of Simon Groot, nor East-West Seed at the time.

About two weeks later I walked into the office of East-West in Amsterdam and met with Maaike, Simon and Gerard Grubben. I expected that the meeting would last for perhaps one-hour maximum, but I stayed there for at least three hours. Simon poured a bucket full of vegetable information over me and Gerard added his fair share. I had trouble keeping up with these gentlemen, scribbling down notes page after page.

When they finally ran out of steam, Simon stood up and told me that he would now check out a market nearby because Gerard had spotted some ‘interesting tropical vegetables’. It was my entrée to the world of vegetables and it was a memorable one.

More than forty years ago, Simon Groot embarked on a mission to improve the lives of smallholder farmers in the tropics. His smallholder-centric sustainable business model has benefited millions of farmers and stakeholders around the world, contributing to healthier lives and more resilient livelihoods. And it led to a very much deserved World Food Prize in 2019. To witness that event was an unforgettable experience for me.

Simon: Thanks so much for your tremendous contributions to the world of vegetables. Your legacy will last forever. And now, rest in peace.

Marco Wopereis

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Thank you for everything you did for farmers and EWS. You lived by an example to serve small holder farmers. Great legend and visionary leader who was always aspiring to improve life of small holder farmers. We try our best to continue the legacy and make justice to our mission and purpose. We miss you always. Rest in peace dear soul Simon Groot 🙏🙏💐💐.

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We have received the news about Simon Nanna Groot with great sadness, with Simon passing away, we say farewell to an icon in the seed activities in general, and we lose a dear colleague and friend in the business. Recalling his stories on species and his passion about flower seeds, he will remain in my memories for his knowledge and involvement in the development of our industry.

our deepest condolences to Simons family, friends, colleagues and East West Seeds.

Wishing all of you courage and strength for the coming period.

You are in our minds during these difficult times.

Sincerely

Crew and Management

EconSeeds BV

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A man, who changed the lives of millions.

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A man, who changed the lives of millions.

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Simon N. Groot, a legend in vegetable seed development, served million farmers to grow better and feed millions all around the world. In 1995, Mr. Groot established East West Seed Bangladesh Ltd. along with Mr. Abdul Awal Mintoo, one top line businessman from Bangladesh. Mr. Groot had the mission to ensure supply better seed to the farmers. He led the team with young enthusiastic Scientist, Agronomist, Seed technologists, Seed growers and extension workers. When he started his venture, Bangladesh Seed market was absolutely nothing, if we talk about organised seed production, proper seed storage, seed campaign or seed marketing.

Today after 30 years the Seed status of Bangladesh almost at par with Asian market. This was the vision of Mr. Simon Groot and undoubtedly His contribution. His establishment, now converted to Lal Teer Seed Limited and the total Bangladesh Seed industry are grateful to his endeavours. In fact, 180 million population of the country are somehow benefited from his work.

The Great Groot will always be remembered with great honour. Rest in Peace, you can not be forgotten.

Mahbub Anam

Managing Director

Lal Teer Seed Limited

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We have loss a visionary who dedicated his life empowering farmers and advocating advancement in agriculture. May your family find comfort in the love and support of the EWS community. My heartfelt condolences to the Groot family.

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I was reluctant to join a business organization after working for a global non-profit for years. The noble mission of EWS under your guidance helped me take this leap of faith. My heartfelt thanks to you for inspiring multiple generations to not only do good business but also do business for good. May your soul rest in peace and may your legacy carry on for ever.

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We express our deepest condolences on the passing of SNG Sir., the beloved owner of East-West Seed Co., Ltd.

Throughout his life, he devoted himself to developing and promoting the vegetable seed industry, improving the quality of life and being a major force in helping farmers around the world. His vision and determination truly made a huge contribution to the agricultural industry.

His passing is a great loss, but his good deeds and creations will continue to inspire us all.

With deep respect and may his soul rest in peace. EWTH_SPD_Central Region.

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My heartfelt condolences to you and your family

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My heartfelt condolences to you and your family

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I am honored to have the opportunity to work alongside Mr. Groot, a person who is deeply committed to the betterment of farmers worldwide

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Thank you, Mr. Simon.

You are in my heart, and I will miss you.

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a-ha - Take On Me (Live From MTV Unplugged)

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I want to express my heartfelt condolences to the Groot family. It’s an honor to be part of the company Simon built, and his impact is deeply felt. SNG, you will be missed, and thank you for what you’ve done for smallholders around the world. Your legacy and values will live on.

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For me, you are... SELFLESS, NOBLE & GENUINE. May your soul rest in peace in the Arms of our Creator. You will forever be in our hearts...

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He was a true leader, a seed man, and an inspiration to us all. My sincere condolences to his family and the entire East-West Seed family worldwide. May he rest in peace

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Simon Groot and Gerard Grubben - two of my enduring supporters in the cause of 'seed for Africa'

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Farewell 'SNG' - Simon Groot, -formidable visionary and respected mentor: your vision, inspiration, encouragement and enduring support lives on in Zimbabwe

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Farewell 'SNG' - Simon Groot, -formidable visionary and respected mentor: your vision, inspiration, encouragement and enduring support lives on in Zimbabwe

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I have had the great privilege to learn the ropes of tropical seed business from Simon Groot. I started in 1988 as a wet-behind-the ears, recently graduated plant breeder from Wageningen University, working with East West Seeds in the Philippines. Over the following 11 years, Simon's vision, encouragement and open-mindedness allowed me to experience many facets of a seed business in a developing country, ranging from the feet-on-the-ground practical through to the managerial-strategical. It provided me with the best possible foundation for what turned out to be my future career in a different continent.

When I eventually concluded that my future did not lie in Asia, but that I wished to return to the continent of my birth, Africa, and continue the work there, Simon was extremely supportive and even facilitated a first explorative trip around several African countries to research the state of the vegetable seed industry.

Following a long and winding road, in 2005, Avanos Seeds in Zimbabwe was born from East West Seeds, and as an independent company and brand, to date continues in Simon's vision and footsteps, of providing locally developed, improved seed to small scale farmers.

My career path with EWS in the Philippines prepared me well for Africa. I would never have succeeded without Simon Groot's personal support, his belief in me, and in Africa.

There is still a long way to go, much to do, but the foundation is strong.

Thank you Simon, deeply respected 'SNG', for all you have done, mostly silently and without much fuss, for me, for Avanos Seeds and for Africa.

Your legacy lives on in crops like 'muboora' (pumpkin leaves), 'tsunga' (mustard leaf), 'covo rugare' (African kale), 'mapudzi' (African bottle gourd) and others, that have been revived from near-forgotten backyard vegetables to mainstream commercial vegetables, improving farmers income, dietary variety and overall food security.

Thank you. I am forever in your debt.

Marietta van der Werff

Avanos Seeds

Zimbabwe

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With Gratitude for a Life of Service in Agriculture

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With Gratitude for a Life of Service in Agriculture

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Simon Groot’s pioneering spirit and unwavering commitment to helping farmers feed a growing world leaves an enduring legacy. All of us at Kincannon & Reed send our sincere condolences to his loved ones and the East-West Seed family.

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With deep regret with I was informed the passing away of my Dear Model Dr. Simon N. Groot. My sincere condolences to his children and entire family and to the whole East-West group. I believe the vision and leadership his impact on seed sector will remain forever. I still remember the day he interviewed in December 2009 where he expressed his interest in local leafy vegetables in Benin and West Africa. I pray that his children and partners be born again to continue to raise the flag higher in Jesus Christ name

From Eugene Megni Agbicodo

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His belief in better life through better seeds continues to inspire us all

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3s Agro family offers their deepest condolences to the East West family for this irreparable loss. Simon was a legendary in the seed industry not just with his vision but also converting those into reality.

The Vision of East West Seeds to serve the small farm holders was launched by Simon at a time when the big conglomerates were focused on profiteering. Simon's vision which led the way seeds business entrepreneurs now focus on the market.

May we all be reminded of his vision in the years to come.

May his soul rest in peace.

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Dear Simon, you will be missed. Your legacy lives on in seeds, in systems, and in many, many hearts.

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Dear Simon, you will be missed. Your legacy lives on in seeds, in systems, and in many, many hearts.

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At the age of 90 on a drizzly Sunday afternoon, Simon Groot, founder of the company I work for, a great visionary, and someone I proudly called a mentor, passed away.

Over the past two years, I was one of the many welcomed by Simon with open arms. I’d visit his office in Enkhuizen with a notebook and pen and soak it all in, usually for around two hours, once a month.

He spoke about the history of East-West Seed, starting in the Philippines, and how the company became what it is today, sharing lessons and stories behind our now-famous varieties.

Sometimes he got a little grumpy if I didn’t know the answer to a tough question. Or if I missed the Latin name of a vegetable, he’d look slightly irritated. Nearly every time, he brought up Jan Tinbergen and quoted A Liveable Earth.

He worried deeply about the planet, always returning to the idea that countries must work together to fight poverty, the greatest threat to humankind. His famous line: “I dream of 1 million acres of pumpkin in Africa.” He truly believed in the power of pumpkin, and it was to him a sine qua non that the World Food Prize money should support the growth of the pumpkin sector in Uganda.

We talked about everything: our shared love for The Economist, and whatever he had recently read about sociology, economics, systems, people or linguistics. I briefed him for media interviews many times, and twice interviewed him for a video series on his vision. He always spoke his truth.

He also spoke bits of Latin, French and Spanish, often referencing old East-West Seed varieties. Sometimes we would start in English or French and he made it feel completely normal that we were not speaking Dutch. Simon was not only a figurehead for the seed sector, but a great thinker and a true linguist.

Wherever I travelled for work, in Benin, Uganda or elsewhere, people knew him and asked me to say hello. He always remembered them. Simon was a connector and truly believed in the power of people: https://lnkd.in/gYbHBvFW

Dear Simon, you will be missed. Your legacy lives on in seeds, in systems, and in many, many hearts.

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ALL CONDOLENCES TO YOURS COLLEAGUES FROM EAST WEST SEED IN BENIN.

MAY HIS SOUL REST IN PEACE.

Dr. ADETONAH

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I extend my deepest condolences to the Groot family on the passing of Simon Groot.

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I extend my deepest condolences to the Groot family on the passing of Simon Groot.

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A former World Food Prize laureate and founder of East-West Seed, Simon's vision and commitment empowered smallholder farmers through better seeds.

Through his work, countless farmers gained access not only to improved vegetable seeds but also to knowledge transfer, improving farmers’ incomes and food security.

We remember Simon as a true pioneer, an innovator whose dedication to seed development was driven by a deep sense of purpose. His legacy will continue to inspire generations to come.

May he rest in peace.

-Yolanda Huerta, Vice Secretary-General, International Union for the Protection of New Varieties of Plants (UPOV)

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"A true legend in his own right, who transformed the world with his vision and unwavering motto — 'Good Seed Changes Farmers’ Lives' — a belief that empowered countless smallholder farmers and uplifted rural communities.
Rest in peace, Sir. We will miss you forever, but we will carry forward your vision and motto to continue uplifting farmers."

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Deeply saddened by the death of pak Simon, a very dedicated figure in the world of agriculture.

May his legacy of kindness and enthusiasm continue to live on and inspire many people. May peace and light always accompany his journey, and the family left behind will be given strength and fortitude.

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Just like yesterday we spoke and today you are gone.

Your words of wisdom will not be taken for granted. You had a heart ❤️ of gold. Selfless and passionate to improve the livelihood of the SHF.

We miss you dearly.

Rest in Peace 🙏.

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Please accept my heartfelt condolences Pak Simon. I am truly grateful for everything you has done, and your kindness and legacy will always be remembered.

Salam hangat dari hati terdalam untuk keluarga dan diberikan ketabahan serta kemuliaan.

Ammiinn

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Thank you Dr Simon Groot for dedicating your life to the upliftment of smallholder farmers. We are honored to have shared a part of our time with you Sir.

I pledge that I will carry forward your legacy in every small way.

Wishing you eternal peace.

Giridhar Raghavendran

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Even as a small person who has been with the company for 7 months. I have much to say ... I’m grateful to be part of the international company you built—one that brings together people from diverse cultures, backgrounds, and perspectives. This global community has challenged me to grow, opened my mind to new ideas, and helped me become not just a better professional, but a fuller version of myself.

Thank you for laying the foundation for such meaningful work. Your legacy lives on in our shared purpose.

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You are a great example in the world of plant breeding!  

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You are a great example in the world of plant breeding!  

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We are grateful for Simon Groot’s visionary approach on vegetable breeding for smallholder farmers in Asia and now Africa. His pioneering work at East-West Seed has left his legacy and will continue to inspire us.

At Plant Breeding of WUR, we have close collaborations with East-West Seed to translate our knowledge into breeding practices, one of the ways to continue Simon Groot’s mission: to ensure that quality seeds are produced and accessible to farmers around the world.

We will miss you!

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We mourn the loss of SNG a visionary leader who transformed Bangladesh’s seed and agriculture sector through plant breeding. His legacy will live on through his immense contributions. May his soul rest in peace, and may his family find strength in this difficult time.

Sincerely

/Sajedur, Senior Plant Breeder,

Lal Teer Seed Ltd., Bangladesh.

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Tribute to 2019 World Food Prize Laureate Simon Nanne Groot

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Tribute to 2019 World Food Prize Laureate Simon Nanne Groot

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The World Food Prize Foundation extends its deepest condolences to the family, friends and colleagues of our 2019 Laureate, Simon Nanne Groot.

Groot played a transformative role in empowering millions of smallholder farmers to earn greater incomes through enhanced vegetable production while providing consumers increased access to nutritious foods.

He was a humble and modest man who, like World Food Prize founder Norman Borlaug, thought of the farmer first and put smallholder farmers at the heart of his business. In Groot’s own words: “That’s my number one passion: better seeds for small farmers.”

Groot was a source of inspiration to many, including other seedsmen and companies that followed his example of bringing healthy food to underserved regions of the world.

The World Food Prize Foundation will miss Groot’s presence but honor him during the annual Laureate Award Ceremony on October 23, 2025.

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We express our deepest gratitude and heartfelt remembrance for a great pioneer who laid the foundation of the vegetable seed industry in Asia, including Thailand. With vision and dedication, he devoted himself to improving the quality of life for farmers through high-quality seeds that brought sustainable income.

What he built was more than just a company - it was a source of inspiration and positive change for countless lives. He will always be remembered as a visionary, a giver, and a creator of lasting impact.

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I am deeply saddened by your passing. You were truly one of my role models.

I will always remember how impactful you were for East-West Seed in driving the organization to keep smallholder farmers at the heart of everything we do.

Your modesty, purpose, and passion will resonate with me every day as I continue on my journey to serve smallholder farmers around the world. Thank you for your wisdom. I am honored and forever grateful to have known and worked with you.

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In Memory of Great Seedman, Mr. Simon Groot 

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In Memory of Great Seedman, Mr. Simon Groot 

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It's a shocking to know your pass away and difficult to accept this was happen to our EWS family.

Your vision set is big impact to the seed industry, your small seed make a small farmer living being better level and continue. Your knowledge is the legacy which will always continue to endless generations.

My honor to join EWS, learning on our seed business and being proud to delivery our small seed around the world.

May your soul rest in peace Mr. Simon.

Thank you for your spirit and support to EWS from day1 till now.

Your story will keep growing in our heart and always.

Most respect & Deep condolence.

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You have been a faithful servant of Creator. Enjoy the love and peace in His Kingdom. Thank you for the inspiration and helping us find our individual purpose and value in building the community of farmers...

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Mijn oprechte condoleances aan de familie Groot. Het doet me veel pijn om dit verschrikkelijke nieuws te ontvangen. Mijnheer Groot zal altijd een speciale plaats in mijn hart hebben.

Turk - EWIT

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Dear family of Simon Groot and employees of East-West Seed.

On behalf of everyone at Incotec we want to express our sincere condolences on the loss of your beloved husband, father, grandfather and founder, Simon Groot.

Businesswise it is hard to overstate the importance of Simon’s contribution to the vegetable seed industry and to the millions of smallholder farmers whose lives he impacted in such a positive way. On a personal level, he will be deeply missed. We wish you strength to cope with this immeasurable loss.

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Farewell to a remarkable man and my wishes for support and courage for the Groot family. Many will not realize that they are eating their daily meal due to Simon, but I don’t think that ever mattered to him. This is his legacy more than anything else.

Jack Metzelaar

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"The best legacy is not possessions, but values and kindness that live on after we are gone."

These are the values we learned from Mr. Simon. #ThankYouSNG

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On behalf of Schneider Youngplants, we wish all family, friends, and acquaintances much strength and courage.

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A tribute to Simon Nanne Groot: A legacy of hope and harvest

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A tribute to Simon Nanne Groot: A legacy of hope and harvest

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Mr. Groot's tireless efforts lifted millions of smallholder farmers out of poverty across over 80 countries, including the Philippines.

Under his guiding vision, East-West Seed has been an invaluable partner to Philippine agriculture, particularly through its involvement in PCAF's National Sectoral Committees (NSCs) for more than 30 years.

We acknowledge the unwavering commitment of the NSC on Fruits and Vegetables, led by East-West Seed's former General Manager and now Head of Partnerships and Alliances, Dr. Mary Ann Sayoc, whose leadership has yielded vital policy recommendations through consultations, dialogues, and meetings.

Simon Nanne Groot's life was a testament to innovation, compassion, and unwavering dedication. His monumental legacy will continue to inspire Filipino farmers, a perpetual reminder of the extraordinary impact one individual can have.

Though he will be profoundly missed, his spirit

lives on in every field that flourishes and every

farmer whose life he touched.

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Message of Sympathy_East-West Seed Simon Groot

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Thank you Mr. Groot for the great work you did for the small holder farmers !!

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We deeply mourn the passing of Pak Simon Groot, a visionary whose life’s work has transformed the lives of countless farmers across Indonesia and beyond.

Pak Simon dedicated his entire life to advancing agriculture and empowering smallholder farmers. Through his unwavering commitment, innovation, and compassion, he not only introduced better seeds but also sowed hope, opportunity, and dignity for generations of farming families.

His legacy will continue to grow in every seed that is planted and in every farmer whose life has been touched by his mission.

Thank you, Pak Simon Groot, for your extraordinary dedication. Your vision lives on in the fields of Indonesia.

Rest in peace.

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Rest in Peace, Sir Simon Groot , a galaxy of vegetable seed world wide

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Rest in Peace, Sir Simon Groot , a galaxy of vegetable seed world wide

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This is Prof. Dr. Gazi Md. Mohsin, Noakhali Science and Technology University, Bangladesh,  Ex Breeder from East West Seed BD Limited. Very little work I did at R&D with the guidance of Dr. Simon Groot in 1997. He inspired me  a lot to develop improved variety of vegetables in relation to food and nutrition security world wide. Very shocked to know the departure of Galaxy of Seed, Legacy of seed in the world. I learned seed from His team (Gertzan, Martine, Micheal). All vegetable farmers, consumers, breeders will miss Him. Great sadness for me also. I learned about vegetable seeds from His R&D. On the basis of R&D work I became a University teacher now.

The deepest condolences to Simon-1. All of you please keep patience for a better future in Agriculture.

May His soul rest in peace.

Best wishes

Prof. Dr. Gazi Md. Mohsin

Chairman

Dept. of Agriculture

Noakhali Science and Technology, Bangladesh

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In Memory of Mr. Simon Groot

A visionary who transformed the lives of farmers around the world.

Through seeds of hope, he grew a legacy of empowerment, innovation, and compassion.

His impact will continue to blossom for generations to come.

May he rest in peace.

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Dr Simon Groot was a legendary personality in the seed sector. His contributions to the cause of small holder farmers and development of high quality vegetable seed varieties will live with us for decades to come.

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Dr Simon Groot was a legendary personality in the seed sector. His contributions to the cause of small holder farmers and development of high quality vegetable seed varieties will live with us for decades to come.

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On behalf of the Federation of Seed Industry of India and on my personal behalf I convey our deep condolences to the family of Dr Simon Groot and to the family of East West Seeds.

Ram Kaundinya

Adviser, FSII

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Rest in peace, your legacy will always giving benefit for all human entire world.

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He transformed the lives of millions and will therefore leave a long lasting legacy.

My deepest condolences to the family, friends and the entire East West Seeds community.

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My deepest condotences for Pak Simon, he was some one who dedicated his life to the well-being of farmers and employee, may the kindness he sowed continue to grow and flourish, aamiin.

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My deepest condolences on the passing of Mr. Simon NG.

He left us but Memory they left will stay forever in our heart.

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Pa Simon,

Thanks for always support and believes that breeding is a way of making better for improvement and impacting human lives. Your support made me and my team always strive for excellence.

TSS is one of your believes that is present now. I met you and gave me joy to choose where I am now.

Thank you pa.

My condolences to the Groot Family.

Rest in Peace pa Simon 🤲

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Thank You and Farewell to Mr. Simon N.Groot -a Visionary Leader, a Nurturing Teacher, and a Legendary seedman

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Thank You and Farewell to Mr. Simon N.Groot -a Visionary Leader, a Nurturing Teacher, and a Legendary seedman

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I’m deeply saddened by the passing of Mr. Simon N. Groot—an extraordinary founder, mentor, and champion of smallholder farmers whose vision and dedication transformed the lives of millions of farmers around the world. I have always admired his unwavering passion, humility, and genuine care for the East-West Seed team.

I will forever treasure the wisdom and guidance he shared with me during our one-on-one monthly catch-ups. Those moments were deeply meaningful and gave me the willpower and inspiration to carry forward our shared mission when I worked at EWS. As I often told him, he was like a powerful battery—energizing, uplifting, and igniting my passion to do my best for our team and the farmers we serve. His teachings, his spirit, and his legacy will remain in my heart always.

My heartfelt condolences go out to the Groot family. May he rest in peace.

With deepest respect and gratitude, Raneewan (Tai)🙏🩶

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I think it was this time in 2012 when East West and Rijk Zwaan invited other stakeholders at Plantum to pleed for collaboration on breeding in/for Africa. I still remember how Sir Simon envisioned the same for Africa as what had been achieved with Asian vegetable farmers. Thank you for making this world a better place for smallholder farmers by granting them access to improved genetics and give them the guidance to optimize benefit from this

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You've been the embodiment of vision in action with patience and perseverance!

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Thank you, Simon Groot, for your incredible vision and lifelong dedication to improving the lives of millions of smallholder farmers around the world. Your passion for creating better seeds and fostering sustainable agriculture has left a lasting legacy on global food security and rural livelihoods. May you rest in peace, knowing that your work continues to grow hope and opportunity for generations to come.

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Gecondoleerd met het overlijden van deze trouwe zaaier.
Hij die miljoenen zaden gezaaid heeft, wordt nu zelf gezaaid –
in vertrouwen op de opstanding, zoals geschreven staat:
"Wat u zaait, wordt niet levend, als het niet gestorven is." (1 Kor. 15:36)
Moge Gods troost jullie omgeven.