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2.1 Each day of this diary task we’d love to get a glimpse into your everyday style and how you put together outfits for different occasions throughout your week. 

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2.1 Each day of this diary task we’d love to get a glimpse into your everyday style and how you put together outfits for different occasions throughout your week. 

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Every time you get dressed for a casual occasion (besides what you sleep or workout in) we’d love you to take a photo of your outfit.

This could be when you're:

At home

At work

A casual social event (e.g. dinner with friends)

Running errands

Going to or from the gym to a social activity (e.g. grabbing a coffee)

Any other casual occasions

Make sure to show us your outfits across multiple occasions. We want to see every outfit you wear this week! Don’t forget to show us your jackets/outerwear and accessories!

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1.1:  To start, please upload a selfie video to introduce yourself.  

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1.1:  To start, please upload a selfie video to introduce yourself.  

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Tell us:

Your name, age, where you live

Tell us what fashion means to you? If you like fashion, what makes you interested/excited about it?

How would you, or your friends, describe your personal style?

What types of style are you currently into? Any trends or specific items? Why?

Tell us about your biggest style icks? Are there any items or trends that are total turn-offs for you?

When and what makes you feel confident in your fashion/style choices? And when/what makes you not feel confident?

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5.3 In a video tell us... [casual option]

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5.3 In a video tell us... [casual option]

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In a video response tell us:

To clarify – by 'the brand', we mean the one shown in the links included in Tasks 5.1 and 5.2.

What did you know about the brand's casual apparel before today? What about their loungewear?

What did you learn about the brand in this process, if anything?

How did you feel about the assortment - was it easy to find something you’d pick for casual/ lounge?

How well do the brand's casual products fit with your personal style? Loungewear?

Before today, would you have considered the brand for casual/ loungewear?

Did this experience change your mind? How so?

What would the brand need to do to become more credible, trusted, and considered for lifestyle/ casual apparel? What about loungewear?

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Welcome to our style diary! Over the next few days, we’ll ask you to document your style choices and preferences. Please be as detailed and honest as possible.  

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Welcome to our style diary! Over the next few days, we’ll ask you to document your style choices and preferences. Please be as detailed and honest as possible.  

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For this project, we will ask you to complete an online diary task. This should take no longer than 2 hours of your time across four days and will include 5 sections. The diary is to be completed by 23rd June.

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3.1: Over the next 5 days, we’d love to see what’s catching your eye when it comes to style and fashion – whether it’s online or out in the world. 

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3.1: Over the next 5 days, we’d love to see what’s catching your eye when it comes to style and fashion – whether it’s online or out in the world. 

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What to do:

Upload a photo or link to anything that inspires you – this could include:

An outfit or styling combo you see online or in real life

A store or display that caught your eye

Content you’ve saved, liked, or screenshot recently

A new apparel item or brand you’ve just noticed

What to share:

With each upload, jot down a few notes:

Where did you see it? (e.g. what platform (e.g., Instagram, TikTok, Pinterest), what channel (what influencer, brand, account), what store, where you were in real life)

Did you seek it out or did it find you? (e.g. something the algorithm served you vs something you spotted IRL)

Why is it interesting or inspiring to you?

Why would or wouldn’t you consider purchasing what you saw?

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4.1: We want to understand how you shop – what catches your eye, and how you make decisions. 

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4.1: We want to understand how you shop – what catches your eye, and how you make decisions. 

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Take some time to go online and imagine you’re planning to one of the following

An everyday/lifestyle apparel item,

A lounge apparel item,

A (non-athletic) jacket/outerwear

Choose one item and let us into your process...

If you want to do this exercise at a store in-real-life, feel free to share photos of that experience instead!

Share some photos/links/visual references of what you find – particularly if there’s something you would love to purchase. In a few words tell us:

Where and how did you start your search? Was it pointed, or did you do some exploration?

If you did some research, where/what were you looking into, and what stood out?

What brands/items did you think about looking at? How did you shorten your list, if at all?

What would you typically spend or be open to spending?

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Imagine you’re getting dressed to meet up with some friends for a casual social event, like a midweek dinner.

Click on one of these links

Women's link

Men's link

What to do:

Pick a couple items (or more!) you’d consider wearing to a casual social event.

Upload a screenshot or image of the lululemon piece(s) you picked and then in a video or text response tell us:

What about these items caught your eye? What do you like about them?

If you love any of the pieces you picked – tell us why.

What attributes stand out to you? Why are these important to you?

How would you style this/ these item(s)?

Can you put together a whole outfit from the site?

If yes, show us what you chose and why.
If not, tell us what you’d style it with from your own wardrobe or from other brands.

If you feel like there’s something missing from what you picked, or what this brand offers generally, – tell us what.

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2.2 Alongside each set of photos, write a few words about your outfit and your mood: 

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2.2 Alongside each set of photos, write a few words about your outfit and your mood: 

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What’s your mood today?

Why did you choose this outfit for this occasion?

How do you feel in it?

How much effort did you put in?

Does your outfit, or parts of your outfit, feel basic, elevated/stylish, or both?

Was this your first outfit choice, or did you change your mind before arriving at this outfit? If you changed your mind, why?

Is there anything you would change about your outfit?

When you are getting dressed to leave your home/go to another location - take a second photo when you arrive at your destination – we want to see how your outfit works in context.

If your feelings towards your outfit changed since you left home – write a few words to describe what changed and why.

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What peeked your interest in your search, if anything?

What was frustrating in your search, if anything?

What decision making factors go through your head to figure out if you want to buy it?

What would make you finally pull the trigger and buy it? (e.g. a great review, seeing someone wear it, a limited drop)

What’s currently stopping you from buying it?

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This is my description for 1:1, get to know me.

To add on to this, my style, or my fashion, describes who I am to me and others, and I would say if you would like to know me, my fashion can show my personality. I like casual style, e.g., oversized jackets and sneakers and sport T-shirts, and I do not like styles with a lot of logos or jewelry like what musicians do.

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This was my outfit as I was going outside to watch. Chelsea vs. PSG yesterday. I was feeling down; unfortunately, I did not make to the place because my car got an accident.

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The photos and posts are from my bookmark, a show I follow so much because it resonates with my fashion. I would say the fashion show found me; it showed in my timeline, and I bookmarked it. what inspires me is the uniqueness and rare design; i would acquire this style because of its uniqueness and craftsmanship, innit?

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some of my fav archival mens looks  
Christian Dior fw 1992 https://t.co/0otBDPRvxI

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some of my fav archival mens looks  
Christian Dior fw 1992 https://t.co/0otBDPRvxI

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some of my fav archival mens looks
Christian Dior fw 1992 pic.twitter.com/0otBDPRvxI
— ➳❥ (@VintageVault8) January 19, 2023

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some of my fav archival mens looks  
Christian Dior fw 1992 https://t.co/0otBDPRvxI

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some of my fav archival mens looks  
Christian Dior fw 1992 https://t.co/0otBDPRvxI

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some of my fav archival mens looks  
Christian Dior fw 1992 https://t.co/0otBDPRvxI

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I did find this in my X.com bookmark when checking my bookmark. I love it because it has a minimal and classic look.

What inspired me is that the style is very perfect and timeless. I would say the style is neutral; the sweater does not have shouting colours. I love how it is paired with the denim shirt; I would say that is a smart idea. What I love about it also is the paired retro Nike sneaker; the colour matches with both the sweater and shirt and the trousers. To conclude, the watch makes it look more classic; it adds nice details without being flashy, and that's what I like.

what i might take from this style is recreate this layered style. Lastly, i would consider buying it because it is simple and classy and matches my style

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I saw this from my friend's post online. What inspired me is the mesh jersey and the color match, also the shoes. The Bold 95 graphic is something that catches my eye also. Another thing I like is the heavy denim that matches with the shirt and also how it pairs with the Timberland boots. The bandana, chain, watch, and rings complete it all, and through it you can see it is complete with the real attitude. The style make him look bold and confident.

What I might have taken from this style is the confidence, and it is something i would like to experiment with, especially during the hot weather conditions or when going to watch a football match.