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68 team members, 27 conuntires, 18 leguages
3 team leaders
- Sunil: an Indian national working in Lebanon
- Lars: expat form Sweden
- Ramazan: a Kazakh national

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decline in performance
employees satisfaction plunged
cultural misunderstanding, custumer issues missed and unfulfilled deliveries
resistance to change
lack of leader skills in the previos manager
lack of efficiency and effectiveness in communication and team work

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experiencia: planning, sales, management.
trabajo nuevo: global sales and marketing team manager
task: reverse the performance lag in less than two years.
risk: his status would be jeopardized if fails.

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It was always a struggle to get buy-in for new initiatives, and I frequently met fierce resistance if I tried to make changes. The annual retreat seemed to help, but the everything came back to what it was.

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This group needs fresh ideas

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Lars being insensitive toward's immediate team's social and cultural practices

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- I want my job to be valued and important.
- I like advancing within the company since it also shows I am doing a good job and management trusts me.
I think I perform best when I am passionate about even just one aspect of this job.

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"targets only come up for us a few times a year. I think they're more on the minds of sales people" - Farah, Lebanese customer services associate

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Everybody starts blaming each other

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Ramazan blamed it all on the top-down target setting, which is divided in regions. Some conservative managers underestimate their goals, downplaying their true ability.

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He also talked about the issue of compensation. 80% of the salaries are fixed and 20% is variable.

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Having different perspectives of what is the real issue is an actual problem

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1. poor of team performance
2. lack of leader skills in the previos manager.
3. multicultural issues.
4. khan visited sales Teams often
5. he has gained insight into the región-specific challenges faced by his collagues.

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Lars blamed the recent changes made to the brand, which confused customers

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Some team members don't know what is really happening

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Sunil blamed the recent failures on the market, leading to the increase of the price

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employee satisfaction declining by nearly half

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Group morale dropped

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His 68 team members represented 27 different countries and ranged in age from 22 to 61 years. 18 different languages and many other dialects.

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Group's common workweek consisted only of Monday, Tuesday and Wednesday

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Nobody gives their real opinions

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Were they simply disguising their weaker skills by questioning the usefulness of speakers they didn't understand?

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Age differences

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Each cluster isolating from the other team members because they don't feel comfortable with the common language, and they just feel identified with their "own people"

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1. Job description: Tariq Khan has been hired to be the sales and marketing team manager of a multicultural team.

2. His task: improve the teams performance