# data[].attributes.body
KPI 1 (Sales per Square Foot) - Sales per square foot is critical in determining how effective store space is being used to increase sales. Urban Outfitters has recently announced their plan to open 58 new stores this year, in varying parts of the country and the world. Now the public can see whether the vastly increased amount of store space will have a direct impact on their thriving sales.

KPI 2 (Conversion Rate) - The conversion rate measures how many online sessions lead to customers actually buying the products in their carts. The conversion rate is an important KPI, especially considering how quickly online shopping is becoming popular because of its convenience and accessibility. The conversion rate lets the company know if the online shopping experience is well-designed and easy to navigate.

KPI 3 (Sell-Thru Rate) - The sell-thru rate is the percentage of a store's inventory which is sold. The sell-thru rate tells the company a lot about the store's ability to efficiently sell products at a specific pace, it can forecast the demand for products, and can be a good determinant for how items that are either selling well or badly should be priced.

# data[].attributes.body
KPI 1 (Product Return Rate) - The percent of products returned by customers when compared to the total number of items sold is known as the product return rate. This KPI is important for Urban Outfitters since high return rates may indicate problems with the sizing, quality, or satisfaction of the products. On the other hand, a low return rate indicates that consumers are happy with their purchases, which is important for returning customers and customer loyalty.

KP1 2 (Sales Growth) - This KPI is essential because it indicates how well Urban Outfitters is maintaining and growing its customer base at its established locations. The same-store sales growth suggests that the company is improving its offerings, keeping customers engaged, and successfully attracting business. A negative trend could indicate a need for changes or a shift in consumer preferences. Its important to see what the company is most popular for and pay attention to its target audience.

KP1 3 (Brand Awareness) - Brand awareness is important because it helps customers trust and choose a brand over others. When people recognize a brand, they’re more likely to buy from it. It also makes marketing more effective and can lead to growth, loyalty, and new opportunities for the brand.

# data[].attributes.headline
Product 1 (Analiese Fabrizi): Out From Under Je T'aime Mesh Cropped Cami 

# data[].attributes.subject
Product 1 (Analiese Fabrizi): Out From Under Je T'aime Mesh Cropped Cami 

# data[].attributes.body
Retail Price $29.00

Estimated Manufacturing cost: The average estimated manufacturing cost for a tank top can range from $5 to $15 per unit, depending on factors like fabric type, labor costs, production location, and order quantity.

Mark-up (Lowest Price)

$29-$5=$24

$29/$5=$5.8

Mark-up (Highest Price)

$29-$15=$14

$29/$15=$1.93

# data[].attributes.body
New trend spotting posts on Instagram to help push certain prints and styles.

https://www.instagram.com/p/DH1PvGliz-k/?img_index=3

# data[].attributes.body
Pros:

Good employee discounts

Flexible dress code

Typically very kind coworkers which can help create a fun work environment

Cons:

Very strict and difficult management

Strict on when employees could take holidays, when they could leave their shifts

Lots of favoritism shown amongst managers and specific employees

Wages are too low

Overall rating of 3.5/5

Information received from: https://www.glassdoor.com/Overview/Working-at-Urban-Outfitters-EI_IE2372.11,27.htm

# data[].attributes.body
$175-200

# data[].attributes.attachment_link.readable_text
In January 2025, urbanoutfitters.com, in the FASHION AND APPAREL industry, had online sales revenue of $58,889,427 (median: $90,519), conversion rate of 1.50-2.00% (high: 3.06%, low: 0.72%), AOV of $175-200 (high: $404, low: $76), and sessions of 17,210,383 (highest: 179,966,236 from shein.com, median: 36,934).

# data[].attributes.attachment_link.description
Discover eCommerce Insights for urbanoutfitters.com and thousands of other online retailers. Analyze traffic, sales and revenue alongside with Conversion Rates, AOV and deepdive into Channels and Devices.

# data[].attributes.headline
Product 1 (Analiese Fabrizi): Out From Under Je T'aime Mesh Cropped Cami 

# data[].attributes.subject
Product 1 (Analiese Fabrizi): Out From Under Je T'aime Mesh Cropped Cami 

# data[].attributes.body
Price $29.00

The Out From Under Je T'aime Mesh Cropped Cami is a part of a sale where customers who are buying this product with purchases summing $150+ get a $50 discount, and for purchases summing $100+, get a $25 discount.

There are no markdowns for the individual price of the product itself.

# data[].attributes.headline
#1) Financial News Q4 - Why Urban Outfitters is a Top Value Stock

# data[].attributes.subject
#1) Financial News Q4 - Why Urban Outfitters is a Top Value Stock

# data[].attributes.body
Great indicators for success

PEG (Price to earnings growth ratio) is good - 1.1

VGM (Value Growth Momentum) score of 'B,' which is considered good

People should invest in this stock because it is relatively consistent and shows good growth

# data[].attributes.attachment_link.title
Why Urban Outfitters (URBN) is a Top Value Stock for the Long-Term

# data[].attributes.attachment_link.description
The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here’s why you should take advantage.

# data[].attributes.body
Connections between different products sold: t-shirts that are reminiscent to a new music album that UO will also be selling

https://www.instagram.com/p/DHdpCEpODmV/?img_index=1

# data[].attributes.body
Information retrieved from: https://investor.urbn.com/news-releases/news-release-details/urbn-reports-record-q1-sales-and-earnings

In thousands: $408,385

# data[].attributes.headline
Product 1 (Analiese Fabrizi): Out From Under Je T'aime Mesh Cropped Cami 

# data[].attributes.subject
Product 1 (Analiese Fabrizi): Out From Under Je T'aime Mesh Cropped Cami 

# data[].attributes.body
$29.00

Buy One, Get One 50% Off

Sold in 10 colors all in stock

# data[].attributes.attachment_link.title
Out From Under Je T’aime Mesh Cropped Cami

# data[].attributes.attachment_link.description
Shop Out From Under Je T’aime Mesh Cropped Cami at Urban Outfitters today. Discover more selections just like this online or in-store. Shop your favorite brands and sign up for UO Rewards to receive 10% off your next purchase!

# data[].attributes.headline
Product 2 (Katherine Amaya Bohorquez): Out From Under Sally Square Neck Seamless Knit Henley Tee 

# data[].attributes.subject
Product 2 (Katherine Amaya Bohorquez): Out From Under Sally Square Neck Seamless Knit Henley Tee 

# data[].attributes.body
$69.00

Sold in 4 colors all in stock

# data[].attributes.attachment_link.title
Out From Under Sally Square Neck Seamless Knit Henley Tee

# data[].attributes.attachment_link.description
Shop Out From Under Sally Square Neck Seamless Knit Henley Tee at Urban Outfitters today. Discover more selections just like this online or in-store. Shop your favorite brands and sign up for UO Rewards to receive 10% off your next purchase!

# data[].attributes.headline
Product 3 (Abha Kulkarni): Kimchi Blue Rachel Short Sleeve Cardigan

# data[].attributes.subject
Product 3 (Abha Kulkarni): Kimchi Blue Rachel Short Sleeve Cardigan

# data[].attributes.body
$39.00

Sold in 6 colors, All in stock

UPDATE: Part of new sale. Customers who are buying this product with purchases summing $150+ get a $50 discount, and for purchases summing $100+, get a $25 discount.

# data[].attributes.headline
#2) Financial News - Q3 Earnings Highlights

# data[].attributes.subject
#2) Financial News - Q3 Earnings Highlights

# data[].attributes.body
Reported revenues of $1.36 billion, up 6.3% year on year, outperforming analysts’ expectations by 1.7%

# data[].attributes.attachment_link.title
Q3 Earnings Highlights: Torrid (NYSE:CURV) Vs The Rest Of The Apparel Retailer Stocks

# data[].attributes.attachment_link.description
Wrapping up Q3 earnings, we look at the numbers and key takeaways for the apparel retailer stocks, including Torrid (NYSE:CURV) and its peers.

# data[].attributes.headline
#3) Financial News Q4 - URBN Reports Record Q4 and FY'25 Sales

# data[].attributes.subject
#3) Financial News Q4 - URBN Reports Record Q4 and FY'25 Sales

# data[].attributes.body
Financial News and Events

URBN Reports Record Q4 Sales and FY'25 Profits

Urban Outfitters achieved record sales and profits for both Q4 and the full fiscal year. The company reported a significant increase in net sales, driven by strong performances across its brands, particularly Anthropologie and Free People

For the fourth quarter, Urban Outfitters saw net sales rise by 10.1%, reaching $1.64 billion. Net income grew by 49%, reaching $120.3 million, with earnings per share of $1.28. The company also experienced a significant increase in gross profit and operating income, demonstrating strong operational efficiency.

For the fiscal year ending January 31, 2025, Urban Outfitters reported net sales of $5.55 billion, up 7.7% from the previous year. Net income reached a record $402.5 million, and adjusted earnings were also strong, highlighting solid profitability

Urban Outfitters expanded its global presence by opening 57 new retail locations, while closing 30 stores. This resulted in a net increase of 27 stores, bringing the total number of retail locations to 1,041 by the end of the fiscal year

Urban Outfitters is positioning itself for continued success by focusing on strategic growth, brand strength, and operational improvements. The company’s diversified portfolio of brands and strong performance in both retail and wholesale markets have contributed to its record-breaking results.

# data[].attributes.attachment_link.title
URBN Reports Record Q4 Sales and FY'25 Profits | Urban Outfitters, Inc. - IR Site

# data[].attributes.attachment_link.description
The Investor Relations website contains information about Urban Outfitters, Inc. - IR Site's business for stockholders, potential investors, and financial analysts.

# data[].attributes.headline
#4) Financial News Q4 - URBN Reports Record Holiday Sales for 2024

# data[].attributes.subject
#4) Financial News Q4 - URBN Reports Record Holiday Sales for 2024

# data[].attributes.body
For the eleven months ended December 31, 2024, total Company net sales increased 7% compared to the eleven months ended December 31, 2023.

Nuuly segment net sales increased 54% primarily driven by a 51% increase in average active subscribers in the current period versus the prior year period.

Wholesale segment net sales increased 15% driven by an increase in Free People wholesale sales due to an increase in sales to specialty customers and department stores.

# data[].attributes.attachment_link.title
URBN Reports Record Holiday Sales | Urban Outfitters, Inc. – IR Site

# data[].attributes.attachment_link.description
The Investor Relations website contains information about Urban Outfitters, Inc. – IR Site’s business for stockholders, potential investors, and financial analysts.

# data[].attributes.body
Analysis of how Urban Outfitters has been able to lower their prices without the changes affecting their place in the ready-to-wear industry

Companies like Walmart, Target, and H&M take 'cultural hits' when they lwoer their prices (i.e. criticisms of their products not being quality).

Urban's use of trendy marketing has helped it stay more relevant than its competitors

# data[].attributes.attachment_link.readable_text
How much is too much to pay for a pair of jeans, anyway?

For Urban Outfitters, the American brand known for edgy casual wear popular among college students, the first sign was slipping sales. The real kicker was an answer directly from shoppers that prices are just too high.

"We've done a lot of research, and we heard very clearly that customers perceive us as expensive," said Shea Jensen, president of the Urban Outfitters brand, in an August earnings call. "So, they believe that our prices are higher than they need to be."

Last month, the company took action: it lowered prices by an average of 18 percentacross over 100 styles in a bid to lure customers back into stores. It's one of a growing number of brands that have resorted to lowering the retail prices of some products - rather than discounting seasonally - after years of getting away with raising prices as inflation swelled across categories.

Lately, consumers have had enough of sticker shock. Mounting credit card debt and a long period of high inflation certainly did not help - a marquee issue in the US presidential election that ultimately swayed the outcome. Pricing power, or the ability for retailers to raise prices without losing customers, is weakening, according to Z. John Zhang, a marketing professor at the University of Pennsylvania's Wharton School of Business.

"Firms have been taking advantage of a period of inflation, where if one brand raises their prices because of factors beyond their control, consumers have been more forgiving," said Zhang. "At some point, you can imagine that the customers are going to push back, and they're going to say that this is way too much."

Big box stores like Walmart and Target announced price reductions earlier this year, while H&M said it will be expanding its price range on both the lower and upper ends as part of an initiative to create more value for customers. Even luxury labels are confronting customer resistance to exorbitant price hikes following the pandemic. Kering-owned Saint Laurent, for instance, reduced prices on a few entry-level handbags, a move that remedies previous upticks that were too sharp, Barclays analyst noted in June.

Strategically lowering prices can be a healthier alternative to frequent discounts, which condition shoppers to always wait for a sale. This can be far more damaging to brand perception, analysts said. The challenge for retailers is nailing the tricky balance of reducing price tags without hurting the overall image of value.

The savviest players are not lowering prices across their entire offering but selecting special products to mark down or creating a separate budget-friendly line. Lowering prices of entry-level items such as accessories is one option; personalised offers using e-commerce data is another.

Prices alone won't be enough to bring customers back into stores, said Zhang. The key is to create an overall sense of value and respond to what customers are actually coveting.

Urban Outfitters knows this. Its focus on pricing will be accompanied by a new product strategy that will reach a wider audience of consumers, Jensen said, hopefully including those who reside in the suburbs and take fewer fashion risks serving Urban Outfitter's signature grunge aesthetic. This means potentially introducing more athleisure pieces, for instance.

Strategic Markdowns

Experts say that introducing a separate low-cost line designed with the price-sensitive shopper in mind can mitigate the brand-eroding effects of markdowns. For example, Uniqlo's sister brand GU, which was founded in Japan in 2006 but launched in the US this year, targets younger and more price-conscious shoppers by offering lower prices than Uniqlo, but with a similar assortment of easy-to-wear wardrobe staples.

For brands without the resources to tap into a new supply chain for cheaper items, merchandising existing inventory with margin flexibility - such as accessories and closet essentials like T-shirts - can serve the same purpose.

Some retailers, including Uniqlo, Ralph Lauren and even Armani, have been able to pass on savings to customers with multi-buy deals on essentials such as socks, underwear and baby onesies. By bundling items, labels can effectively lower prices without hurting their brand image.

For brands unable to permanently lower prices, a shift in markdown language may be enough.

"Moving away from words like 'sale' or 'outlet,' which customers associate with last season stock or excess inventory, can have a great impact," said Kayla Marci, senior retail analyst at Edited. "[Using new language] can maintain an image of a brand that isn't discounting as frequently or is seen as a value or low-cost retailer."

Inditex' s Zara uses the term 'special prices,' which communicates to readers the value of the brand without a red sale banner on the site, Marci added.

A Personal Touch

The secret to successfully discounting without damaging brand equity can, for some labels, lie in the troves of data they collect from customers when they shop online.

Digital loyalty, according to Mohit Mohal, partner and managing director at consumer and retail group Alvarez & Marsal, is crucial. The way brands can cultivate this kind of loyalty is by utilising a customer's previous purchases to determine what they are likely to buy next and tailoring a brand's e-commerce platform to each customer.

Platforms like Amazon.com are especially successful at personalising the landing page according to the tastes of the consumer, said Mohal.

Brands without sophisticated technical platforms can still use consumer data to offer personalised discounts and recommendations through loyalty programmes. This, Mohal says, is more likely to drive profits, than blindly discounting.

This kind of personalisation can also happen in brick-and-mortar retail, though not specific to each individual customer, said Mohal. For example, labels could offer different types of discounts and promotions in stores located in affluent neighbourhoods compared to middle- or low-income neighbourhoods, achieving the same purpose.

Los-Angeles based brand Lisa Says Gah, has decided to forgo holding sales on its website and stores, opting instead for special events like bi-annual sample sales, where staff can build a more personal relationship with shoppers. Founder Lisa Bühler said she hopes this will encourage more customers to shop the brand at full price between sales.

Near Luxury

For some brands, being in close proximity to more expensive brands can be an effective way to maintain brand equity.

Inditex has been cross-selling its brands Zara and Massimo Dutti on the same site. This move changes the pricing perception of Zara when it is next to Massimo Dutti's more premium products.

"So it does kind of help the illusion that Zara is more affordable and it definitely is more affordable when it's compared to products at Massimo Dutti," said Marci. This strategy can effectively drive sales at Zara without the brand having to rely on discounting.

Similarly, Marci said H&M Group's strategy to photograph H&M items in a similar manner to its more upscale line COS has an elevating effect.

Ultimately, compelling products that are desirable will always trump cost.

Labels such as Old Navy and J Crew, have overhauled their image in recent years, through a "designer-led and fashion-forward" approach, Marci said, bringing the lines closer to a more luxurious offering without the sticker price.

"In order to succeed, brands must balance a fashionable product that's in good quality with a good price," she added. "And a lot of the time, retailers will only focus on two of these things and not all of them. That is where the trouble begins."

# data[].attributes.attachment_link.title
How to Lower Prices Without Hurting Your Brand

# data[].attributes.attachment_link.description
With fashion's pricing power reaching its limit, brands are grappling with how to cut prices without damaging their reputation or value.

# data[].attributes.body
The company has been hiring 'freelance employees' but working them as actual employees

These freelance workers do not receive the basic legal protections that they would receive if they were under the proper, contractual employee agreement

# data[].attributes.attachment_link.title
Urban Outfitters and Gymshark among retailers accused of hiring festive workers without basic rights

# data[].attributes.attachment_link.description
A new report has accused a number of UK retailers of hiring young “freelance” employees via hiring apps that leave them without basic employment rights

# data[].attributes.body
Creatively advertising multiple dresses in 1 post by talking about something their audience loves: astrologoy!

https://www.instagram.com/p/DGwJoA8yxHe/?img_index=1

# data[].attributes.body
The article announces a collaboration between New York City-based brand Bess and Urban Outfitters, resulting in a capsule collection of punk-inspired '80s-style accessories and apparel designed to add an edgy flair to summer wardrobes.

link: https://www.teenvogue.com/gallery/bess-urban-outfitters-capsule-collection-lookbook

# data[].attributes.attachment_link.title
Bess x Urban Outfitters Capsule Collection: The Complete Lookbook

# data[].attributes.attachment_link.description
The New York City-based clothing brand is teaming up with Urban Outfitters on a line of punky ’80s-inspired accessories and apparel that’s sure to add edge to your summer wardrobe.

# data[].attributes.body
​Urban Outfitters reported strong third-quarter earnings, driven by a "remarkably resilient" consumer base, leading to a 14% premarket stock increase to $45.84. CEO Richard Hayne expressed optimism for the upcoming holiday season, noting continued positive sales trends despite external challenges.

link:https://www.investopedia.com/urban-outfitters-earnings-8752616

# data[].attributes.attachment_link.title
Urban Outfitters Stock Jumps as ‘Remarkably Resilient’ Consumer Drives Sales

# data[].attributes.attachment_link.description
Urban Outfitters shares jumped Wednesday morning after the company reported third-quarter results better than analysts had expected, thanks to rising sales across its non-Urban Outfitters brands.

# data[].attributes.headline
Product and Customers (Katherine Amaya Bohorquez):

# data[].attributes.subject
Product and Customers (Katherine Amaya Bohorquez):

# data[].attributes.body
Pros:

Trendy and Unique Items: Customers like Urban Outfitters for its stylish and one-of-a-kind clothing and accessories that match current fashion trends.

Wide Product Selection: The store offers a variety of products, including clothing, home décor, and vintage pieces, appealing to different tastes.

Easy Online Shopping: Some shoppers find the website simple to use, making browsing and purchasing hassle-free.

Cons:

Poor Customer Service: Many customers are unhappy with the support they receive, mentioning slow responses and little help with order problems.

Difficult Returns and Refunds: Shoppers often struggle with returning items and getting refunds, facing long wait times for resolutions.

Overall: These insights reflect a range of customer experiences with Urban Outfitters, highlighting both the appeal of their product offerings and areas where service improvements are needed.

links: 1. https://www.sitejabber.com/reviews/urbanoutfitters.com?com 2. https://www.bbb.org/us/pa/philadelphia/profile/clothing/urban-outfitters-inc-0241-80016075/customer-reviews?com 3. https://www.bbb.org/us/pa/philadelphia/profile/clothing/urban-outfitters-inc-0241-80016075/customer-reviews?com

# data[].attributes.attachment_link.description
465 reviews for Urban Outfitters, 1.2 stars: 'The company whose business model is to screw up your order and/or account and be so lazy, indifferent, and/or incompetent so as to do absolutely nothing to rectify anything and literally block customers from ever purchasing again, because they can’t be bothered to fix their mistakes. Good, if you’re looking to reserve a date in bankruptcy court, I guess. Lol. Shop Free people, Urban Outfitters, & Anthropologie at your own risk. And once their regular abysmal customer service ignores you, you’ll be blocked by their corporate level staff if you attempt to contact them. An online shopping nightmare. Ugh.'

# data[].attributes.body
Information received from: https://investor.urbn.com/news-releases/news-release-details/urbn-reports-record-q4-sales-and-fy25-profits

In thousands: $1,926,670

# data[].attributes.body
Information retrieved from: https://investor.urbn.com/news-releases/news-release-details/urbn-reports-record-q2-sales-0

In thousands: $493,285

# data[].attributes.body
Information retrieved from: https://investor.urbn.com/news-releases/news-release-details/urbn-reports-record-q3-sales-and-earnings#:~:text=Total%20Company%20net%20sales%20for,in%20Urban%20Outfitters%20wholesale%20sales.

In thousands: $497,319

# data[].attributes.body
Information retrieved from: https://investor.urbn.com/news-releases/news-release-details/urbn-reports-record-q4-sales-and-fy25-profits

In thousands: $527,681

# data[].attributes.body
1.5-2.0%

# data[].attributes.attachment_link.readable_text
In January 2025, urbanoutfitters.com, in the FASHION AND APPAREL industry, had online sales revenue of $58,889,427 (median: $90,519), conversion rate of 1.50-2.00% (high: 3.06%, low: 0.72%), AOV of $175-200 (high: $404, low: $76), and sessions of 17,210,383 (highest: 179,966,236 from shein.com, median: 36,934).

# data[].attributes.attachment_link.description
Discover eCommerce Insights for urbanoutfitters.com and thousands of other online retailers. Analyze traffic, sales and revenue alongside with Conversion Rates, AOV and deepdive into Channels and Devices.

# data[].attributes.body
While there's no specific data available for Urban Outfitters' cart abandonment rate, the average cart abandonment rate in the fashion and apparel industry is around 75%, and generally, about 70% of online shopping carts are abandoned before purchase.

# data[].attributes.body
A $5 restocking fee will be deducted from your refund for most mailed returns.

# data[].attributes.attachment_link.description
Wondering about Urban Outfitters return policy? How long will it take to process a return or exchange? How do I track a prepaid return? Find the answers to all your return and exchange questions right here!

# data[].attributes.body
33.2%

# data[].attributes.body
Richard Hayne

(1976 - 2007; 2012 - Present)

# data[].attributes.body
Frank Conforti (2020 - Present)

# data[].attributes.body
Melanie Marein Efron (2020 - Present)

# data[].attributes.body
Meg A. Hayne

# data[].attributes.body
Glen Senk (2007 - 2012)

Urban Outfitters has only had 2 CEOs since its incorporation in 1976. Richard Hayne was the official CEO from 1976 to 2007, and then Glen Senk took over until 2012, and once again Richard Hayne is the CEO.

# data[].attributes.headline
In-Store Metrics (Katherine Amaya Bohorquez):

# data[].attributes.subject
In-Store Metrics (Katherine Amaya Bohorquez):

# data[].attributes.body
"https://www.gurufocus.com/term/sales-per-sqft-usd/URBN?utm_source=chatgpt.com"

"https://companies.jrank.org/pages/4607/Urban-Outfitters-Inc.html?com"

Total Number of Stores: As of January 31, 2023, Urban Outfitters Inc. operated 700 stores globally, with 575 in the United States.

Statista

Sales per Square Foot: Urban Outfitters' sales per square foot was reported as $266.53 for the quarter ending July 2024

~~~Additional Info~~~

Total Number of Stores (Globally): 700

Total Number of U.S. Stores: 575

Sales per Square Foot (Q2 2024): $266.53

# data[].attributes.attachment_link.readable_text
The vast majority of Urban Outfitters' retail stores are located in the United States, with 575 stores as of January 31, 2023. The clothing and accessories retailer owns a total of 700 stores around the world as of 2023.
Urban Outfitters Key Facts
Urban Outfitters Inc. was founded in the United States in 1970 and is now operates a range of brands selling a variety of products, including apparel, accessories, home goods, beauty products, and other lifestyle products. The company reported net sales of almost 4.8 billion U.S. dollars in fiscal year 2023, up from 4.5 billion U.S. dollars in the previous year. Urban Outfitter's apparel segment generates the highest share of the company's revenue, at 63 percent.
U.S. Millennials and Apparel Consumer Behavior
There were approximately 72 million Millennials living in the United States as of 2022 and their decisions about where and how to shop for clothing and accessories has a significant impact on the apparel market in the United States. In the U.S. and Canada, friends and significant others are the biggest influences on the clothing items Gen Z and millennials buy.

# data[].attributes.attachment_link.title
Urban Outfitters Inc. stores worldwide, by region 2023 | Statista

# data[].attributes.attachment_link.description
The vast majority of Urban Outfitters' retail stores are located in the United States, with 575 stores as of January 31, 2023.

# data[].attributes.headline
Product 2 (Katherine Amaya Bohorquez): Out From Under Sally Square Neck Seamless Knit Henley Tee 

# data[].attributes.subject
Product 2 (Katherine Amaya Bohorquez): Out From Under Sally Square Neck Seamless Knit Henley Tee 

# data[].attributes.body
Using the typical markup range of 55-65% for Urban Outfitters. The retail price of the tee is $29 (a common price for such items). Here's how we can calculate the estimated production cost:

Lower Estimate:

If the markup is 55%, the cost price (C) can be calculated using the formula:

Retail Price=C × (1 + 0.55)

$29.99 = C × 1.55

C = $29.99 / 1.55 = $19.35

Upper Estimate:

If the markup is 65%, the calculation would be:

$29.99 = C × (1 + 0.65)

$29.99 = C × 1.65

C = $29.99 / 1.65 = $18.18

Therefore, the estimated production cost of the Out From Under Sally Square Neck Seamless Knit Henley Tee ranges between approximately $18.18 and $19.35.

Calculation Summary:

Retail Price (R): $29.99

Estimated Cost Price (C): Approximately $18.18 - $19.35

Markup Percentage (M): 55-65%

Markup Amount: $29.99 - Estimated Cost Price

# data[].attributes.headline
Product 2 (Katherine Amaya Bohorquez): BDG Logan Buckle Barrel Jean 

# data[].attributes.subject
Product 2 (Katherine Amaya Bohorquez): BDG Logan Buckle Barrel Jean 

# data[].attributes.body
*There is no current markdown on Product 2: Out From Under Sally Square Neck Seamless Knit Henley Tee *

An example is the BDG Logan Buckle Barrel Jean, which was originally priced at $69.00 and is now available for $39.99

Calculation of Percentage Markdown:

The percentage markdown can be calculated using the following formula:

Percentage Markdown=(Original Price−Sale Price​/Original Price)×100

Percentage Markdown=(69.00−39.99/69.00​)×100

Percentage Markdown=(29.01/69.00​)×100

Percentage Markdown≈42.03%

Markdowns like this are common retail strategies used to:

Clear Out Inventory: Making space for upcoming seasonal collections or new product lines.

Stimulate Sales: Attracting price-sensitive customers and increasing store traffic.

Adjust for Demand: Addressing products that may not have sold as expected at their original price point.

For a visual representation of this markdown, you can visit Urban Outfitters' sale section where the BDG Logan Buckle Barrel Jean is listed with its original and sale prices.

"https://www.urbanoutfitters.com/sale?com"

This example illustrates how markdowns are utilized to manage inventory effectively and offer customers attractive deals

# data[].attributes.body
Frank Conforti (2012 - 2020)

# data[].attributes.body
Eric Artz (2010 - 2012)

# data[].attributes.body
John Keeyes

# data[].attributes.body
Information received from: https://finance.yahoo.com/quote/URBN/

# data[].attributes.body
Information received from: https://urbanoutfittersinc.gcs-web.com/news-releases/news-release-details/urbn-reports-record-q4-sales-and-strong-earnings-growth

In thousands: $1,715,404

# data[].attributes.body
Information received from: https://urbanoutfittersinc.gcs-web.com/news-releases/news-release-details/urbn-reports-q4-results-2

In thousands; $1,427,216

# data[].attributes.body
Information received from: https://urbanoutfittersinc.gcs-web.com/news-releases/news-release-details/urbn-reports-q4-results-2

In thousands: $1,493,950

# data[].attributes.body
Information received from: https://urbanoutfittersinc.gcs-web.com/news-releases/news-release-details/urbn-reports-q4-results-1

In thousands: $861,906

# data[].attributes.body
Information received from: https://urbanoutfittersinc.gcs-web.com/news-releases/news-release-details/urbn-reports-q4-results-1

In thousands: $1,239,826

# data[].attributes.body
Information received from: https://investor.urbn.com/static-files/8fdfa07b-47b7-4e25-ae94-e6b3e1a7cbf0

In thousands: $1,346,712

# data[].attributes.body
Information received from: https://investor.urbn.com/news-releases/news-release-details/urbn-reports-record-q4-sales-and-strong-start-spring

In thousands: $1,175,507

# data[].attributes.body
Information received from: https://investor.urbn.com/news-releases/news-release-details/urbn-reports-record-q4-sales-and-strong-start-spring

In thousands: $1,244,613

# data[].attributes.body
Information received from: https://investor.urbn.com/static-files/8fdfa07b-47b7-4e25-ae94-e6b3e1a7cbf0

In thousands: $1,201,902

# data[].attributes.body
Information received from: https://www.annualreports.com/HostedData/AnnualReportArchive/u/NASDAQ_URBN_2015.pdf

In thousands: $1,174,930

# data[].attributes.body
Information received from: https://www.annualreports.com/HostedData/AnnualReportArchive/u/NASDAQ_URBN_2015.pdf

In thousands: $1,161,342

# data[].attributes.headline
Product 3 (Abha Kulkarni): Kimchi Blue Rachel Short Sleeve Cardigan

# data[].attributes.subject
Product 3 (Abha Kulkarni): Kimchi Blue Rachel Short Sleeve Cardigan

# data[].attributes.body
Retail price: $39.00

Estimated manufacturing cost:

Including manufacturing (knitting, dyeing, cutting), distribution, and cost of labor, the average price of a short-sleeve cardigan made of polyester is between $6-$15.

Mark-up (lowest price):

$39 - $6 = $33 (dollar mark-up)

$33 / $6 = 5.5 = 55% mark-up rate

Mark-up (highest price):

$39 - $15 = $24 (dollar mark-up)

$24 / $15 = 1.6 = 16% mark-up rate

# data[].attributes.body
​Urban Outfitters is set to open its first store in Cork, Ireland, taking over the former Dorothy Perkins location on St. Patrick's Street, which had been vacant since 2019 following the collapse of the Arcadia retail group. This new addition aims to revitalize the busy shopping area and is anticipated to attract fashion enthusiasts in the region.

link:https://www.thesun.ie/money/14662462/irish-fashion-new-store-open-major-busy-spot-cork/?com

# data[].attributes.attachment_link.title
Irish fashion fans in frenzy as new store to open in major first for busy spot

# data[].attributes.attachment_link.description
FASHION fans are set for a huge boost as a major store is set to open in Cork for the first time. Trend-setting fashion retailer Urban Outfitters will now open in the former Dorothy Perkins store o…

# data[].attributes.body
April 30th - $38.96

# data[].attributes.body
May 31st - $41.96

# data[].attributes.body
June 28th - $41.05

# data[].attributes.body
July 31st - $46.05

# data[].attributes.body
August 30th - $36.32

# data[].attributes.body
September 30th - $38.31

# data[].attributes.headline
Product 3 (Abha Kulkarni) - Kimchi Blue Rachel Short Sleeve Cardigan

# data[].attributes.subject
Product 3 (Abha Kulkarni) - Kimchi Blue Rachel Short Sleeve Cardigan

# data[].attributes.body
Price - $39.00

The Kimchi Blue Rachel Short Sleeve Cardigan is a part of a sale where customers who are buying this product with purchases summing $150+ get a $50 discount, and for purchases summing $100+, get a $25 discount.

There are no markdowns for the individual price of the product itself.

# data[].attributes.body
Urban Outfitters 2025 SALE Banner.

Promoting a Limited Time Only Sale

$50 off purchases of $150 or more and $25 off purchases of $100 or more

All Including Womens, Mens, and Home

# data[].attributes.body
AD for Birkenstocks at UO

all Birkens designs at UO

NOT apart of Sale

# data[].attributes.body
Collaboration with Hailey x FILA

Developed and curated by Hailey , Designed for every move

(also apart of the on going sale)

# data[].attributes.body
FILA x Hailey line moodboard on Pinterest. Products are exclusively available at UO.

https://www.pinterest.com/urbanoutfitters/fila-x-hailey-at-uo/

# data[].attributes.body
Urban Outfitters Spring Break Mood Board for products that are perfect for students' time off.

https://www.pinterest.com/urbanoutfitters/urban-outfitters-spring-break/

# data[].attributes.body
Urban Outfitters x Hanes Collaboration photo shoot pictures.

https://www.pinterest.com/urbanoutfitters/urban-outfitters-x-hanes/

# data[].attributes.body
Northwest

Store Count: 58 stores (10% of 575 U.S. stores)

Estimated Square Footage: 522,000 sq ft

Sales per Square Foot: $266.53

Estimated Revenue:
522,000 sq ft × $266.53 = $139,125,660

# data[].attributes.body
West

Store Count: 144 stores (25% of 575 U.S. stores)

Estimated Square Footage: 1,296,000 sq ft

Sales per Square Foot: $266.53

Estimated Revenue:
1,296,000 sq ft × $266.53 = $345,558,880

# data[].attributes.body
South

Store Count: 201 stores (35% of 575 U.S. stores)

Estimated Square Footage: 1,809,000 sq ft

Sales per Square Foot: $266.53

Estimated Revenue:
1,809,000 sq ft × $266.53 = $482,238,570

# data[].attributes.body
NYC

Store Count: 29 stores (5% of 575 U.S. stores)

Estimated Square Footage: 261,000 sq ft

Sales per Square Foot: $266.53

Estimated Revenue:
261,000 sq ft × $266.53 = $69,597,330

# data[].attributes.body
October 31st - $35.95

# data[].attributes.body
November 29th - $48.73

# data[].attributes.body
December 31st - $54.88

# data[].attributes.body
January 31st - $55.42

# data[].attributes.body
February 28th - $58.19

# data[].attributes.body
March 31st - $51.56

# data[].attributes.attachment_link.title
Urban Outfitters - Excel Workbook - In-Class - Module 6 - The Six Month Plan (2) (4)

# data[].attributes.body
KPI 1 (Percent Change)- Percent change shows how much a particular metric, like online sales or foot traffic, has increased or decreased over a specific period. For Urban Outfitters, this KPI helps track the effectiveness of new campaigns, product launches, or seasonal promotions by revealing how performance shifts month-to-month or year-over-year.

KPI 2 (Cart Abandonment Rate)- Cart abandonment rate tracks the percentage of customers who add items to their cart on Urban Outfitters’ website but do not complete their purchase. For Urban Outfitters, this KPI is critical for identifying barriers in the shopping experience, helping the brand optimize the checkout process and increase conversions.

KPI 3 (Site Traffic)- Site traffic tracks how many people are visiting Urban Outfitters’ website within a certain time frame. This KPI is valuable because it reflects how well the brand is reaching and engaging its audience through social media, email campaigns, and advertising. Higher traffic often leads to higher sales—especially if the online experience keeps users browsing.