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Substitute: What can be replaced? (for example, components, materials, people)

Example: if you were making windows for a children’s playhouse, you might substitute glass with plastic (for safety).

Combine: What can be combined? (for example, other features, devices)

Example: cell phones have combined phone features with cameras.

Adapt: What can be added? (such as new elements or functions)

Example: cars now have built-in wifi.

Modify, Magnify, maximize, minimize: What can be modified? (for example, change the size, shape, color, or other attribute)

Example: sunglasses reduced in size for babies or small children.

Put to other use (purpose): Could you put the product to a different use, or use it in another industry?

Example: during COVID19 pandemic, coffee filters being used as filters in masks for faces.

Eliminate or minimize: What can be removed or simplified?

Example: removing cigarette lighters from cars (to be able to use the space for charging devices?).

Reverse, reengineer, or rearrange: What would happen if you reversed the product’s production process? What can be swapped or flipped?

Example: fast food restaurants rearranged the typical eat then pay model to pay then eat.

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