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In the 90s, the internet the development of the internet played a big part in the American dream. As the internet started to grow, more people began investing in .com to become rich. The American Dream of the 90s revolved around fame, fortune, and individual success. Money played an important role in shaping the American dream by obtaining wealth and rising to the top of the social class.

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In the 90s women were receiving higher education and taking over male-dominated jobs. They earned half or more of their family's income and made history in the workforce. The economy in the 90s was booming and unemployment was at an all-time low which meant people had money to spend. Americans would spend their money on luxury items like TVs, coffee, cigars, or gambling. However, because of the Republican Party's victory in 1994, many African American leaders believed that the politicians were failing the Black Community. This led to the Million Man March on the mall in front of the Washington Monument to show that the black community stood strong against conservative Republicans. This event also demonstrated that racism and inequality will not be ignored nor tolerated bringing together many black men of all ages across the country.

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Things were looking up for women in the 90s as daughters of second-wave feminism came of age and chose new paths like delaying marriages and children, pursuing higher education, joining the workforce, and assuming independence and identities outside of their homes. According to a 1995 report, the gap between men and women if education "have essentially disappeared for the younger generations" (Yarrow). postponing marriage and kids has liberated women sexually and given them an increase in economic power in male-dominated careers. A survey done in 1995 states that almost half of married women are earning half or more of the family's income. The forward motion of the 90s was built on the 80s, a decade of female pioneers. American Women made significant progress in the 90s like Janet Reno, Madeleine Albright, Judith Rodin, and Carly Fiorina.

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Carly Fiorina, first female CEO of a Fortune 100 company

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Judith Rodin first woman named president of an Ivy Legue school

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Madeleine Albright, first Secretary of State

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The 90s is a decade filled with some of the most iconic styles in fashion, memorable music and films, and an era of revolutionary technology and science. The internet ruled the 90s influencing many through fashion, music, and television and leading to an increase in multiculturalism deeming this decade “The Golden Age of Multiculturalism.” The 90s is a start of a new era in implementing technology into society, influence from the media, and fashion trends that would leave a mark on society.

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Sitcoms were a popular form of entertainment on TV as well as crime shows and animation. Some of the well-known shows from the 90s are Friends, Boy Meets World, and Buffy the Vampire Slayer to name a few. The 90s was known s the "Golden Age of Hollywood" producing around 450-500 movies a year, and DVDs were introduced featuring sharper resolution pictures, better quality and durability than videotapes, interactive extras, and more secure copy-protection. Some of the most memorable movies from this decade were Clueless, The Matrix, and Pulp Fiction.

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Fashion in the 1990s allowed for more freedom and self-expression which had a major impact on the world of pop culture and fashion. The style of this time revolved around minimalism compared to the elaborate designs of the 80s and focused on keeping a straight and streamlined silhouette. The 90s also created different fashion styles like grunge, a modern preppy look, punk, and outfits inspired by hip hop.

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Because of the new technology being introduced, fewer people are reading in their free time and are turning to TV Shows, movies, and recreational activities. However, there are books released in the 90s that are staples in the reading community.

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The 90s was the Golden Age of Rap, Hip Hop, and R&B which had a major shift and diversification in the genre. Along with hip hop were pop, grunge/alternative rock, pop, bubble gum pop, and electronic dance music (Music played in the 1990's).

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Friends is a sitcom released in 1994 about six adults living in New York and going through life together. Friends became one of the most know shows in the 90s and influenced many of the fashion trends and catchphrases of the time. the first episode of Freinds reached 22 million views and by the end of the show, reached 52 million views making it the third most-watched finale at the time.

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Janet Reno first Female Attorney General

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Clueless is a movie that came out in 1995 about a girl named Cher(Alicia Silverstone) who discovers there is more to the world beyond the periphery. The movie demonstrates how clueless people can be in their own world and forget everything around them. It demonstrates the choices teens make growing up or going through high school and how they can get caught up in their own little bubble. The movie also heavily influenced fashion at the time.

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The Matrix came out in 1999 and was the first movie to sell 1 million copies on DVD. The movie is about a guy named Neo, who is a software writer who discovers that the world doesn't exist (Clarke). The Matrix changed the film industry by increasing martial-arts choreographers and fight coordinators to make scenes more powerful rather than using stunt coordinators. One of the most iconic scenes that influenced the film industry was the "bullet time" scene where the bullets pass in super slow motion and Neo ducks and dodges the bullets as they pass him.

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Pulp Fiction is a movie that came out in 1994 about two mob hitmen, a boxer, a gangster and his wife, and a pair id diner bandits intertwining in four tales of violence and redemption. It was the first indie movie to cross 100 million dollars at the box office and proved that an independent film can be high quality and highly profitable (Farr).

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Early 90s

Many trends from the 80s carried over into the early 90s including bright fluorescent colors, patterns inspired by comic books or pop art, and animal print.

Women wore crop tops, babydoll dresses over leggings, black leather jackets with shoulder pads, and colored embroidered jeans with slock cocks paired with Keds or ballet flats.

Men would wear bright shirts, denim overalls, colored jeans, striped sweaters, and leather or lettermen jackets paired with slouch socks and sneakers.

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Buffy the vampire slayer is about a young girl fighting vampires, demons, and other creatures with the help of her friends. Buffy demonstrated how love was love with Willow and Tara showing their awkward beginnings to them as a couple (Martin). The show was also one of the first to portray horror in a way that was entertaining, intelligent, hilarious, and moving at times.

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The Hip Hop and Rap genre became very diverse and as it went more mainstream, there was more recognition and respect for the artists. One of the most memorable rap artists at the time was Tupac because of his level of rawness and poetic drive in his raps. His music is respected by many because of how relevant, important, and reflective of the hard lives lived by many.

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Goosebumps by R.L. Stine was a popular book among a younger audience combining horror and humor. Although advertising horror to younger generations seems like a bad idea, Goosebumps sold over 400million copies and was a big success (Santolin). R.L. Stine would use controlled fright with a reassuring ending to please his younger audience.

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Mary J Blige was known as the "Queen of Hip-Hop Soul" and the "Queen of R&B" and is credited as the first singer to release an album singing over hip hop beats. She would create a sub-genre called "hip hop would" which fuses elements of hip hop and r&b.

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Mary J. Blige - Family Affair (Official Music Video)

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Alternative rock and its sub-genres dominated popular culture in the mid-1990s and would be described as a mixture of punk and heavy metal (Music Played from the 1990s). Grunge has a slower pace than punk and has distorted guitars and heavy bass lines with dark and angsty lyrics. One of the most recognizable alternative rock bands from this decade is Nirvana and as their music trended, so did their fashion. Kurt Cobain was the definition of the grunge and many people would use his style as a reference.

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Nirvana - Smells Like Teen Spirit (Lyrics)

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Fashion in the mid-90s stepped away from loose clothing to more form-fitting clothes.

Women would wear tailored skirts and pantsuits, slipdresses, hot pants_____, and skirts in satin, metallic, sequin, and vinyl fabrics.

Men would wear bold prints, like Hawaiian and paisley patterns, sports jerseys, graphic t-shirts, leather jackets, and velvet blazers.

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Boy Meets World is about a boy names Cory and his journey to adulthood. The show was released in 1993 and took creative risks for a show aimed at teens. The show would deal with serious topics like death while also having a good balance of comedy and drama (Parker). Many of the show's target audience was able to grow up with characters and deal with similar situations that were portrayed in the show.

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The 90s was the decade of "Pop Music Divas" because of their incomparable voices and dynamic stage presence. Mariah Carey was one of the top pop divas of the decade breaking billboard records and accumulating a large number of titles and a lot of recognition. She became the first female artist to debut at number 1 on the Billboard Hot 100 with her single "Fantasy." (Music Played in the 1990s)

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Mariah Carey - Fantasy (Official 4K Video)

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Late 90s fashion was influenced by the 1970s with women's clothing and business casual for men.

Women's clothes were influenced mainly by the disco looks of the 70s. popular clothing items consisted of black or red leather (or pleather) pants, fitted shirts, halter tops, cropped tank tops, flared pants, and platform shoes.

Men's business casual looks consisted of dress slacks, chinos, khakis, belts, long sleeve button-ups, sweatshirts, dark socks, dress shoes, and/or a tie. If men wanted to dress more formally, they would wear a three or four-button single-breasted suit with a bright tie and a matching shirt. Another popular formal look for men consisted of all black suits, ties, and shirts.

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Hip-hop had a heavy influence on 90s culture as well as artists like MC hammer, Tupac, N.W.A. and more. Hip-Hop fashion would consist of wide leg jeans, tracksuits, bomber jackers, gold chains, bright or bold patterns, snapback hats, and denim.

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Punk gained popularity among skaters in the late 90s and consisted of black, red tartan, and darker colored t-shirts, hoodies, leather jackets, boots, and skate shoes. Many subcultures were created from punk like emo punk, steampunk, and hardcore punk.

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The modern preppy look was popularized by the movie Clueless and Saved by the Bell. Women would wear plaid or tartan skirts, sweaters, slip dresses, and knee hight boots while men would wear khakis, navy blazers, button-up shirts, nautical-striped t-shirts, and sweaters.

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Electronic Dance Music(EDM) was a new genre that emerges during the 1990s becoming popular in the club scenes. This genre of music is characterized by having 120 to 150 beats per minute, drum machines, synthesizers, and other electronic instruments (Music in the 1990s). One of the most influential EDM artists of the decade were Daft Punk because of the futuristic sounds they create and their shows being highly kinetic audio-visual experience.

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Daft Punk - Around the World (Official Music Video)

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Daft Punk - Around the World (Official Music Video)

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Grunge fashion in the 90s increased as people and groups like Kurt Cobain, Smashing Pumpkins, and more began to grow. Grunge fashion consited of messy hair, careless makeup, flannel shirts, and vintage items were a staple in grunge fashion.

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Jennifer Anniston

Jennifer Anniston was the definition of 90s fashion as well as her character, Rachel Green, on the sitcom Friends.

Her style maintained the minimalistic, straight, and streamlined look with slip gowns, racerback tanks, high waist denim, and pastel pencil skirts.

Rachel green has such an impact on 90s fashion that Ralph Lauren created a Rachel Green-inspired collection for Freinds 25th anniversary.

Alicia Silverstone

Alicia Silverstone's character, Cher Horowitz, in the movie Clueless popularized the modern preppy look among many teenagers.

Her character wore plaid skirts paired with knee-high socks and started many teens away from more of a grunge look.

Many would describe her style as girly and fun and how the preppy look captured a sweet and a little sultry look.

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Fashion catalogs were popular among teenage girls, one of them being dELias. dELias contained looks each season, and what shoes or jewelry would be paired with it. The outfits in the catalog range from minimalistic outfits to ones with bright colors, patterns, and layering. Many teens would turn to dELias to stay updated on the latest fashion trends and tips on how to achieve a chic look.