# data[].attributes.body
The main goal we want to reach is to give everyone the same opportunities to access clean water and sanitation. Through our solution, we want to reach as many people as possible. Since the team is made up of students, the solution would be funded by organizations that support start-ups. To continue the stream of revenue, the application would be given options for better features that would be paid.

# data[].attributes.body
Ms. Krisann Caoile is a third-year student from the School of Economics taking up a major in Industrial Economics. She will be overseeing and responsible for developing, implementing and executing strategic marketing plans for the app in order to attract potential customers or retain them.

# data[].attributes.body
Water is an everyday necessity. We want our consumers to be able to access water easily at a low cost. Water may seem like a small thing but can impact a person's productivity and every day life if they do not have access to clean water. Other solutions require large capital such as filters and purifiers that might be far from where they are living. This could be more effective as it could reach more people through a single app than a single filter.

# data[].attributes.body
Before the group begins the formal development of the application, they would want to engage in further consultation with perspective point people to guide them throughout the entire process.

According to Abdukadirov (2019), a GPS app like Uber would cost around Php 303,600 pesos to create. With this in mind, the group aims to pitch Patak to organizations that support start-ups or raise money through crowdfunding initiatives within the said first 6 months.

After this is done, the group plans to find partner organizations that would support the advocacy. This phase would be looking for volunteers and other professionals that could help develop Patak. This may be through marketing, operations, app development, funding, and the like.

The next phase the group envisions would be the launching of the app. This phase would focus on the application's social media presence on social media platforms and the help of volunteers to market the product. After, the group aims to gain traction and users. There would be patrons of the app and supporters. Users who are free-to-use may encounter in-app paid advertisements. Meanwhile, paying users will receive more features, ad-less usage, and essential features.

Lastly, the group aims to constantly update the application with the help of users' feedback to better serve the advocacy the app was made for.

# data[].attributes.body
Not all households can afford a filter. We want to work with possible household items that our users may already have in their houses or can buy for much cheaper price than filters. For example, a household that can use this app will already have a smartphone and access to cellular data or Wi-Fi. Other than the price tag, we want to give them options. Since it will be a GPS-based application, the application would show bodies of water that would be suitable for consumption. They would have the option of choosing which would be more convenient or which area is nearer.

# data[].attributes.headline
Matthew Danao as the Research and Development Officer

# data[].attributes.subject
Matthew Danao as the Research and Development Officer

# data[].attributes.body
Mr. Matthew Danao is a current third-year student taking up a major in Industrial Economics from the School of Economics. He is responsible for overseeing research activities and develop knowledge-based products for a company.

# data[].attributes.body
(A) Value Proposition
a,b) Patak is an application that aims to serve the Clean Water & Sanitation SDG by helping individuals decipher whether the water in a certain location is potable. With this in mind, the key activities/programs would include a GPS service for the application, and the water quality guidelines created by the Pollution Control Association of the Philippines, Inc. [PCAPI] (2020). First, the application will have would be a GPS system to identify the user's location. Second, the local guidelines created by the PCAPI will be the basis for the application's criteria in rating if the water quality in a certain area would be potable.

c) For the platforms, the group aims to have this as a mobile app. This means that the application will be on mobile gadgets for users have increased access given the 79 million of smartphone users in the Philippines as of 2020 (Statista, 2021).  With this in mind, it is important to note that another key activity the group would include collaboration with mobile application developers to align the vision the group has for their application.

(B) Distribution Channels
a) As mentioned previously, the group aims to have the application on mobile devices. The group will mainly use social media to increase awareness for users to download the application on their respective devices. Given this, the group would have a key activity in increasing their social media presence to increase their awareness of the existence of the group's solution. Additionally, the group would need to partner with the Local Government Units of the target market (i.e. Laguna) and their initiatives that align with the advocacy. This should be done as possible users of the application could be informed of the existence of the group's application through the LGU and increases awareness.

(C) Customer Relationships

a and b) In producing relationships with customers, the application would use their social media accounts and have a support email the application could have for customers to contact the group. A key activity would include collaboration with customers to make sure the solution is working to serve the intended purpose of such through focus group discussions and the like.

(D) Revenue Streams
a) The group aims to produce profit through advertisements in the application, and some premium features within the application. Users could opt to pay for these features or remove advertisements in the application. Given this, a key activity relating to the revenue streams would be the process of hammering out the financial side of the company and making sure the business will be sustainable. In particular, this would include looking for potential advertisers in the application, and the creation of premium features at a price that would be affordable for their users.

# data[].attributes.attachment_link.readable_text
Technology & Telecommunications

Telecommunications

In 2020, there were approximately 79 million smartphone users in the Philippines, reflecting an upward trend since 2017. It was forecasted that by 2025, there would be around 91.5 million smartphone users in the country.

Number of smartphone users in the Philippines from 2017 to 2020, with forecasts until 2026 (in millions)

Characteristic | Smartphone users in millions
2026* | 91.48
2025* | 90.04
2024* | 88.45
2023* | 86.68
2022* | 84.67
2021* | 82.33
2020 | 79.05
2019 | 73.97
2018 | 67.82
2017 | 60.54

Source

More information

Survey time period

2017 to 2020

Supplementary notes

*Forecast.
Figures refer to the estimated number of persons using a smartphone in the selected region.
A detailed methodology can be found in the Statista Market Outlook.

Statista Accounts: Access All Statistics. Starting from $468 / Year

Basic Account

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in the first 12 months

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Statistics on "Smartphones market in the Philippines"

The most important statistics

Number of smartphone shipments Philippines 2020-2021

Smartphone shipment market share Philippines 2021-2026

Share of smartphone shipments in the Philippines 2021, by brand

Mobile vendors market share in the Philippines 2021

Online smartphone sales share Philippines Q1 2021, by brand

The most important statistics

Total number of mobile subscribers Philippines 2012-2021

Mobile subscriber share Philippines 2021, by brand

Globe Telecom mobile subscribers Philippines 2019-2021, by subscription type

PLDT mobile subscribers in the Philippines 2019-2021, by type of subscription

Mobile subscribers of SMART Communications Philippines 2017-2021

The most important statistics

Countries with the highest number of cities in which 5G is available 2022

5G download speed of network providers Philippines H2 2021

Population covered by a 4G mobile network connection Philippines 2015-2019

Population covered by a mobile network connection Philippines 2015-2019, by speed

Mobile operator with fastest internet speed Philippines Q4 2021

The most important statistics

Mobile apps downloaded in the Philippines Q3 2020, by app store

Installed mobile app categories on smartphones Philippines 2021

Leading app store for downloading mobile apps Philippines 2021

Google Play leading mobile games in the Philippines 2022

Users of various mobile payment apps in Philippines in 2020, with forecasts to 2025

The most important statistics

Share of internet users that owns tech devices Philippines Q3 2021, by type

Daily time spent using mobile internet Philippines Q3 2019-Q3 2021

Devices used to access the internet Philippines Q3 2021, by device

Installed mobile app categories used daily Philippines 2021

Devices used to view videos on SvoD streaming services Philippines 2021

Leading devices for online news Philippines 2021

Smartphone users in Spain 2018-2024

Ireland smartphone users 2018-2024

Smartphone users in Turkey 2018-2024

United Arab Emirates smartphone users 2014-2019

Asia Pacific smartphone users 2014-2019

Smartphone users in Finland 2014-2019

Middle East and Africa smartphone users 2014-2019

Smartphone users in Saudi Arabia 2017-2025

Czech Republic smartphone users 2013-2019

Mobile phone subscribers in Egypt 2013-2019

Forecast of smartphone user numbers in Norway 2018-2025

Smartphone users in Hong Kong 2015-2026

Smartphone users in South Africa 2014-2023

Smartphone users in Canada 2018-2024

Switzerland smartphone users 2018-2024

Smartphone users in the United States 1Q18, by carrier

Smartphone operating system distribution in Spain 2014

Global 4G enabled smartphone shipments 2010-2016

Further Content: You might find this interesting as well

Statistics

Smartphone users in Spain 2018-2024

Ireland smartphone users 2018-2024

Smartphone users in Turkey 2018-2024

United Arab Emirates smartphone users 2014-2019

Asia Pacific smartphone users 2014-2019

Smartphone users in Finland 2014-2019

Middle East and Africa smartphone users 2014-2019

Smartphone users in Saudi Arabia 2017-2025

Czech Republic smartphone users 2013-2019

Mobile phone subscribers in Egypt 2013-2019

Forecast of smartphone user numbers in Norway 2018-2025

Smartphone users in Hong Kong 2015-2026

Smartphone users in South Africa 2014-2023

Smartphone users in Canada 2018-2024

Switzerland smartphone users 2018-2024

Smartphone users in the United States 1Q18, by carrier

Smartphone operating system distribution in Spain 2014

Global 4G enabled smartphone shipments 2010-2016

Statista Accounts: Access All Statistics. Starting from $468 / Year

Learn more about how Statista can support your business.

# data[].attributes.attachment_link.title
Smartphone users in the Philippines 2017 | Statista

# data[].attributes.attachment_link.description
This statistic shows the number of smartphone users in the Philippines from 2015 to 2021. For 2017, the number of smartphone users in the Philippines is estimated to reach 30.4 million.

# data[].attributes.body
Before the group begins the formal development of the application, they would want to engage in further consultation with perspective point people to guide them throughout the entire process.

# data[].attributes.body
The group's main partners would be those who use Patak. We want to give them an experience that would allow them to continue using the application for their everyday needs. With the modules, they can also find possible ways to disinfect their water for consumption and sanitary purposes. The group identifies six main partners to ensure its sustainability.

First, the Pollution Control Association of the Philippines, Inc. [PCAPI] would be a partner of the group as they are the authors of the group's basis for guidelines on water quality. The group will be in constant communication with PCAPI to hammer out the guidelines and modules the group will create. This ensures information will be accurate with respect to existing guidelines.

Second, mobile application markets and developers would be a partner of the group as their solution is a mobile app and the group will aim to align with the developers in creating the application to the specific vision they have.

Third, the group aims to have point persons that they could tag as consultants. These consultants are resource people that the group could consult with regarding their next steps, and the execution of their solution.

Fourth, the local government units of the target market (i.e. Laguna) would be another partner. Since Patak is free for all and is public, we want to ensure that we partner with the government units that would be affected by Patak. Through partnerships with the government, it can ensure that the benefits that could be gained would be sustainable. These units can also help verify the reliability of Patak.

Fifth, the group looks into organizations with similar advocacies as potential partners. This is the case as Patak would reach its target customers through partner organizations. Additionally, these organizations could collaborate with the group and increase awareness for these advocacies and organizations as they are included in Patak. Examples of these organizations would include Waves for Water, Earth Island Institute, and Green Empowerment. Again, these organizations would help in reaching out to the people who would benefit, finding volunteers who could aid in our advocacy, and most of all, becoming one step closer to achieving the SDG, Clean Water, and Sanitation.

# data[].attributes.headline
Franchesca Lopez as the App Developer and Designer

# data[].attributes.subject
Franchesca Lopez as the App Developer and Designer

# data[].attributes.body
Ms. Franchesca Lopez is currently a third year student in the College of Computer Sciences studying BS Computer science major in Software Technocology. She would be responsible for developing the app and making sure that the app is fully functioning.

# data[].attributes.body
As a whole, the group's current solution does not have similar solutions within the target market/communities.

However, as individual portions of the application, the modules being created by the team to educate individuals on water may already existing.

# data[].attributes.body
We aim to create a collaborative relationship with the app users as they will help sustain the app. The app's goal is to have enough water reviewers so that everyone will have access to clean water.

# data[].attributes.body
Mr. Raphael Ramos is a third-year student who is currently taking up B.S. in Applied Economics with a M.S. program in Economics who is from the School of Economics. He will be responsible for organizing and relating information with partners.

# data[].attributes.body
Ms. Jonah Manalad is a third-year student from the School of Economics currently taking up a major in Industrial Economics. She will oversee the financial operations of the organization.

# data[].attributes.body
Since Patak is an application, a big part of the cost is the fixed cost of developing the app. Depending on the duration of the projects, Omninos (2021) estimates that the development of an app in the Philippines would range at about 92,000 to 470,000 pesos. This figure is exclusive of bug fixes and other updates.

# data[].attributes.headline
1. Increase Filipinos' knowledge on clean water and sanitation.

# data[].attributes.subject
1. Increase Filipinos' knowledge on clean water and sanitation.

# data[].attributes.body
The group found that there are 829,000 people that die annually as a result of unsafe drinking-water, sanitation and hand hygiene (WHO, 2021). Having knowledge of and access to clean water and sanitation would help stop these deaths from happening.

# data[].attributes.headline
2. Improve the overall water and sanitation access of Filipinos. 

# data[].attributes.subject
2. Improve the overall water and sanitation access of Filipinos. 

# data[].attributes.body
At the time of writing, it is estimated that 1 out of 10 Filipinos still do not have access to improved water sources (WHO, 2019). This issue is important since it involves the overall health and wellbeing of Filipinos.

# data[].attributes.headline
3. Encourage Filipinos in modern-day "bayanihan."

# data[].attributes.subject
3. Encourage Filipinos in modern-day "bayanihan."

# data[].attributes.body
The Filipinos have a deep cultural ties with the concept of bayanihan. The group wants to encourage this through an app that encourages the users to post and lend a hand to others.

# data[].attributes.attachment_caption
British Geological Survey. (2021). Improving water security in the Philippines - British Geological Survey. British Geological Survey. https://www.bgs.

# data[].attributes.body
The group wants to address the societal problem of access to clean water and sanitation. Clean water is necessary for everyday life such as public health, drinking, cleaning, showering, etc. This would lead to better health.

# data[].attributes.body
First, other methods of checking for potable water include water test kits that could test for contaminants such as lead, pesticides, among others (Water Testing Kits, n.d.). This would ensure that the water is safe for drinking or use. Secondly, location applications are common with examples such as Waze, Life360 and others. ‌

# data[].attributes.attachment_link.readable_text
​The Water Check Now ™ Advanced Water Test kit tests for 13 factors.
​Contents include:
​
​2 instant tests for:
1. Water Hardness
2. Total Chlorine
3. Free Chlorine
4. Chloramines
5. Total Alkalinity
6. pH levels
7. Nitrate
8. Iron
9. Copper

1 test for:
10. Lead
11. Total Coliforms
12. E. Coli
13. Pesticides

The Coliform Test kit tests for 1 factor.
​Contents include:

​8 tests for:
1. E. Coli and Coliforms
​

# data[].attributes.attachment_link.title
Instant Water Quality Test Kits | Test for bacteria, pesticides and more

# data[].attributes.attachment_link.description
​The Water Check Now ™ Advanced Water Test kit tests for 13 factors.​Contents include:​​2 instant tests for: 1. Water Hardness2. Total Chlorine3. Free Chlorine4. Chloramines5. Total Alkalinity6. pH levels7. Nitrate8. Iron9. Copper 1 test for: 10. Lead11. Total Coliforms 12. E. Coli 13. Pesticides The Coliform Test kit tests for 1 factor.

# data[].attributes.body
Technological changes that may affect our market would be the continuous development of ICT, this would open up possibilities of similar applications entering the market. In the recent times, majority of the population have access to smartphones and cellular data/Wi-Fi. We want to be able to utilize what they already have and bring them a low-cost solution.

# data[].attributes.body
The fight for clean water for the whole world is not impossible but difficult to achieve. As a group, we have chosen to be more realistic with the population that we will be serving. Given the established water companies in the National Capital Region, the group would like to have their target market in Laguna, away from the area served by the two major water providers.

# data[].attributes.body
Patak is a GPS-based application that would allow users to locate clean, and accessible water supply. In order to be value-adding, it would require other people's contributions to vouch for that specific supply of water. People would have access to reviews of others and can put their own reviews. There would be several stakeholders such as companies, government, citizens, the group, etc. Modules would also be available for public use that would educate people who use the application on how to clean water and how to ensure that the water they find is clean. Since safe water is more difficult to find in depressed areas, we want to give them options that are low-cost and high-impact.

# data[].attributes.body
Focusing on Laguna, the region is mostly urbanized but 30% is still rural according to PSA (2010). It can be assumed that water is safely and easily accessed, but there are many repressed areas that still struggle to have clean water every day. Poverty is a pressing issue and the aspect of water accessibility is one that we want to address. There is also continuous urbanization that would limit water accessibility if the population rises faster than urbanization.

# data[].attributes.body
We aim to reach our target market and customers in the most efficient and effective way possible. That being said, we choose social media as our medium to reach and connect with customers. This is the most effective and efficient medium to utilize as we are aware of the volume of users who use social media everyday to connect with others. Social Media platforms such as Facebook, Twitter, Instagram, and Tiktok, allow us to connect with our target market by taking advantage of the volume of users utilizing this as well as its easy to use platform and flexible interface. Moreover, by connecting with our customers, we aim to gain their trust and create a brand for our product that promotes transparency and assurance with the market.

# data[].attributes.body
The Eco-social benefits our product generates provide access to information on the different bodies of water within the region that is potable or not potable as well as provide information on sanitation. Furthermore, this gives valuable information for the development of these water sources in terms of maintaining, sanitation, or product development for society's benefit.

# data[].attributes.body
Given that we utilize social media to reach our customers, we would be utilizing electricity and energy sources to run software and electronics. Through that, using a large amount of electricity harms the overall environment as it may contribute to global warming. Though this may seem non-renewable in terms of energy consumption, this is sustainable, especially with technological advancements. In the future, with more developments in technology, this eco-social cost can indeed be refurbished in more sustainable ways.

# data[].attributes.body
The group consulted with the organization Waves for Water. They are an international non-profit organization, with a division in the Philippines, aimed at providing access to clean water.

Contact Persons:
Jenica Beatriz V. Dizon

Country Director - Philippines

+63 948 793 0216

jenica@wavesforwater.org

Sarah Reenfrida M. Jimenez
Program and Operations Officer
+63 956 953 3852
sarah@wavesforwater.org

# data[].attributes.body
Abdukadirov, A. (2019, February 25). How Much Does It Cost to Build App (Uber, Evernote, WhatsApp) in the Philippines.

https://alisher.io/how-much-does-it-cost-to-build-app-uber-evernote-whatsapp-in-the-philippines/

Department of Environment and Natural Resource | Republic of the Philippines. (2019). Laws and Policies | Water Quality Management Section. Emb.gov.ph. https://water.emb.gov.ph/?page_id=396

Statista (2021). Number of smartphone users in the Philippines from 2017 to 2020, with forecasts until 2026. https://www.statista.com/statistics/467186/forecast-of-smartphone-users-in-the-philippines/#:~:text=In%202020%2C%20there%20were%20approximately,smartphone%20users%20in%20the%20country.

Philippine Statistics Authority. (2010).

Urban Barangays in the Philippines (Based on 2010 CPH).

https://psa.gov.ph/content/urban-barangays-philippines-based-2010-cph

Philippine Statistics Authority. (2020). Annual Poverty Indicators Survey (APIS) | Philippine Statistics Authority. Psa.gov.ph. https://psa.gov.ph/content/annual-poverty-indicators-survey-apis

World Health Organization. (2019, June 18).

1 in 3 people globally do not have access to safe drinking water – UNICEF, WHO. https://www.who.int/news/item/18-06-2019-1-in-3-people-globally-do-not-have-access-to-safe-drinking-water-unicef-who

World Health Organization. (2022, March 21). Drinking-water. Who.int; World Health Organization: WHO. https://www.who.int/news-room/fact-sheets/detail/drinking-water#:~:text=Some%20829%20000%20people%20are,water%2C%20sanitation%20and%20hand%20hygiene.

Wateroam. (2020). Instant Water Quality Test Kits | Test for bacteria, pesticides and more. WATEROAM. https://www.wateroam.com/water-test-kit.html

‌

# data[].attributes.attachment_link.readable_text
Technology & Telecommunications

Telecommunications

In 2020, there were approximately 79 million smartphone users in the Philippines, reflecting an upward trend since 2017. It was forecasted that by 2025, there would be around 91.5 million smartphone users in the country.

Number of smartphone users in the Philippines from 2017 to 2020, with forecasts until 2026 (in millions)

Characteristic | Smartphone users in millions
2026* | 91.48
2025* | 90.04
2024* | 88.45
2023* | 86.68
2022* | 84.67
2021* | 82.33
2020 | 79.05
2019 | 73.97
2018 | 67.82
2017 | 60.54

Source

More information

Survey time period

2017 to 2020

Supplementary notes

*Forecast.
Figures refer to the estimated number of persons using a smartphone in the selected region.
A detailed methodology can be found in the Statista Market Outlook.

Statista Accounts: Access All Statistics. Starting from $468 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Single Account

The ideal entry-level account for individual users

Instant access to 1m statistics

Download in XLS, PDF & PNG format

Detailed references

$59 $39 / Month *

in the first 12 months

Corporate Account

Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Smartphones market in the Philippines"

The most important statistics

Number of smartphone shipments Philippines 2020-2021

Smartphone shipment market share Philippines 2021-2026

Share of smartphone shipments in the Philippines 2021, by brand

Mobile vendors market share in the Philippines 2021

Online smartphone sales share Philippines Q1 2021, by brand

The most important statistics

Total number of mobile subscribers Philippines 2012-2021

Mobile subscriber share Philippines 2021, by brand

Globe Telecom mobile subscribers Philippines 2019-2021, by subscription type

PLDT mobile subscribers in the Philippines 2019-2021, by type of subscription

Mobile subscribers of SMART Communications Philippines 2017-2021

The most important statistics

Countries with the highest number of cities in which 5G is available 2022

5G download speed of network providers Philippines H2 2021

Population covered by a 4G mobile network connection Philippines 2015-2019

Population covered by a mobile network connection Philippines 2015-2019, by speed

Mobile operator with fastest internet speed Philippines Q4 2021

The most important statistics

Mobile apps downloaded in the Philippines Q3 2020, by app store

Installed mobile app categories on smartphones Philippines 2021

Leading app store for downloading mobile apps Philippines 2021

Google Play leading mobile games in the Philippines 2022

Users of various mobile payment apps in Philippines in 2020, with forecasts to 2025

The most important statistics

Share of internet users that owns tech devices Philippines Q3 2021, by type

Daily time spent using mobile internet Philippines Q3 2019-Q3 2021

Devices used to access the internet Philippines Q3 2021, by device

Installed mobile app categories used daily Philippines 2021

Devices used to view videos on SvoD streaming services Philippines 2021

Leading devices for online news Philippines 2021

Smartphone users in Spain 2018-2024

Ireland smartphone users 2018-2024

Smartphone users in Turkey 2018-2024

United Arab Emirates smartphone users 2014-2019

Asia Pacific smartphone users 2014-2019

Smartphone users in Finland 2014-2019

Middle East and Africa smartphone users 2014-2019

Smartphone users in Saudi Arabia 2017-2025

Czech Republic smartphone users 2013-2019

Mobile phone subscribers in Egypt 2013-2019

Forecast of smartphone user numbers in Norway 2018-2025

Smartphone users in Hong Kong 2015-2026

Smartphone users in South Africa 2014-2023

Smartphone users in Canada 2018-2024

Switzerland smartphone users 2018-2024

Smartphone users in the United States 1Q18, by carrier

Smartphone operating system distribution in Spain 2014

Global 4G enabled smartphone shipments 2010-2016

Further Content: You might find this interesting as well

Statistics

Smartphone users in Spain 2018-2024

Ireland smartphone users 2018-2024

Smartphone users in Turkey 2018-2024

United Arab Emirates smartphone users 2014-2019

Asia Pacific smartphone users 2014-2019

Smartphone users in Finland 2014-2019

Middle East and Africa smartphone users 2014-2019

Smartphone users in Saudi Arabia 2017-2025

Czech Republic smartphone users 2013-2019

Mobile phone subscribers in Egypt 2013-2019

Forecast of smartphone user numbers in Norway 2018-2025

Smartphone users in Hong Kong 2015-2026

Smartphone users in South Africa 2014-2023

Smartphone users in Canada 2018-2024

Switzerland smartphone users 2018-2024

Smartphone users in the United States 1Q18, by carrier

Smartphone operating system distribution in Spain 2014

Global 4G enabled smartphone shipments 2010-2016

Statista Accounts: Access All Statistics. Starting from $468 / Year

Learn more about how Statista can support your business.

# data[].attributes.attachment_link.title
Smartphone users in the Philippines 2017 | Statista

# data[].attributes.attachment_link.description
This statistic shows the number of smartphone users in the Philippines from 2015 to 2021. For 2017, the number of smartphone users in the Philippines is estimated to reach 30.4 million.

# data[].attributes.body
The group plans to advertise the project through online social media apps such as Facebook, Twitter, Instagram, and Tiktok.

# data[].attributes.body
The group would take into account the intended audience's insights while developing the app. Additionally, further evaluation of the app will also be done through their respective app distribution platform (App Store/Play Store). Both the apps have a rating system by their users.

# data[].attributes.body
Patak would primarily be a free application with a premium version that would be an in-app purchase. This allows our intended audience, the marginalized, to be able to have access to our app.

# data[].attributes.body
Patak would be an app that would only need the internet to be uploaded.

# data[].attributes.body
The group plans to continue to provide support, update and fix bugs as the app continues to run. We would also need to provide updates for the software updates of Android and IOS.

# data[].attributes.body
Application Development Costs

Google Play Store and Apple App Store Account Fee

# data[].attributes.body
Marketing and Advertising

Wages of App Developers and Designers

Maintenance Costs

# data[].attributes.body
The group would be utilizing a Freemium model. In this pricing strategy, initially, the app would be downloaded for free with the basic services available. The user may be able to upgrade the app through an in-app purchase for additional features like a wider range of radius for water sources, and more information of the water’s test results. The group plans to have this type of revenue so that our intended audience, the marginalized, could be able to use the app without any extra costs.

# data[].attributes.body
Second, there are water filter straws such as the LifeStraw that purify water from bacteria, parasites, and microplastics. This is an accessible solution but would require at least Php 1,500 upfront. Also, this would not allow storing of water as it would only filter the water when drinking from it.

# data[].attributes.body
The group plans to use crowdfunding to be able to pay for a part of the development cause. There have been successful app and non-profit organizations that started through crowd-funding apps like MightyCause.com and GoFundMe.com.

# data[].attributes.body
The group plans to have advertisements within the app. These advertisements allow the app to gain revenue even through non-paying patrons.

# data[].attributes.body
The group found that in the region that the target audience is, 87% of the population has available basic sanitation services or improved sanitation (Philippine Statistics Authority, 2020). We can then estimate that 439,000 individuals in the province do not have access to clean water and sanitation. Our goal is gain 200,000 users. We estimate that 10% of the users would choose to opt for the premium option of the app. Additionally the group would be utilizing a crowdfunding app to crowdfund the development of the app.

# data[].attributes.body
Besides investing and reinvesting into the app, the group plans to use the surplus into improving accessibility for Laguna residents. This may be done through a partnership with the LGU and/or Waves for Water.

# data[].attributes.body
We assume that the crowdfunding revenue and premium payments would be able to cover the costs of app developing, and bug fixes and other updates.

# data[].attributes.body
The group consulted with Mr. Jonas Dumdum. The group was able to incorporate his comments into the group's SIC pitch. The last consultation was done on July 7, 2022.

Contact:
Jonas Dumdum
jmdumdum@gmail.com

# data[].attributes.body
(a) Individuals who need clean water
(b) partner organizations
(c) government institutions

# data[].attributes.body
First, the app would require capital to develop an application. Patak would require a GPS since it is location-based. There would also be other features such as live updates and modules that would give information on how to filter water for use. It would also require the inputs and updates of other users similar to the traffic/navigation application Waze. As said earlier, the application success is rooted in the Filipino’s Bayanihan. Users will be able to inform other users if the specific water is safe or if there is a current problem.

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For the operational part of the application, there would be the head of Patak who would oversee the day-to-day operations. While Patak is not yet as developed, the team would need volunteers with the same advocacy to help out with the creation of the application, social media marketing, technology and operations, and the like. In the long-term, employees would be needed. The financial stream that Patak would like to get into would be subscriptions that would provide premium subscriptions with other features the application would have.

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Another key resource the group would use is the local guidelines for water quality as written by the Pollution Control Association of the Philippines, Inc. [PCAPI] (2020). This is a key resource as it will be the basis for the modules the group would provide to educate its users on water quality guidelines.