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It is important because it favors the diversification of the tourist offer with the creation of new products. It contributes to the decrease in seasonality, because most of the events are held during the low season of conventional tourism.

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Event management is a widespread activity, the goal of which is to send messages and connect people.
The events area is much broader and includes dates, parties, sporting events, meetings, concerts, charity events, conferences among many more.
Although event management and tourism are different notions, it is worth mentioning that they are closely related to each other. In reality, regardless of the type of tourism you choose, event management will accompany you throughout the entire period of activity.

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The World Tourism Organization (UNWTO) classifies Meeting Tourism according to five categories:

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The World Tourism Organization (UNWTO) classifies Meeting Tourism according to five categories:

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- Corporate or Business Conventions and Meetings

- Association Congresses

- Trade Fairs and Exhibitions

-  Incentive Travel

- Other Meetings

In this sense, the terms related to Meetings tourism, such as business tourism, conventions, conferences, and others, have been increasingly transformed into broader sectors within the tourism industry, encompassing other terms that also play an important role within meetings tourism. Thus, nowadays, within the framework of the globalization of the tourism industry, meetings tourism is also known as MICE, which stands for Meetings, Incentives, Conferences, and Exhibitions.

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The advantages that arise from the effective organization of events in tourism companies are the following:

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The advantages that arise from the effective organization of events in tourism companies are the following:

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·  Facilitate expansion: events are key for companies that are expansion-oriented and seek to attract new customers.

·   Diversification:  The creation, management, and dynamization of events allow us to expand the range of services offered by our company.

·  Qualified traffic: Through the use of online techniques for the promotion of events we get an increase in traffic to our website that can produce not only the consumption/attendance to the event but also a cross-sale of another good or service of our company.

·   Seasonality: Generating events can reduce the effects of seasonality on your tourism company.

·    Increases in turnover: With the events, you will get new customers or an increase in sales of previous customers.

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§  Internal events for personnel:  They encourage teamwork, and improve interrelation between departments and productivity.

§  Gastronomic events: It can be from a technological breakfast to a cocktail for the presentation of a product, a meal, a tasting, or a tasting.

§  Workshops, congresses, conventions... Training related to technical aspects of a certain service offered by the company, to deepen or simply to diversify the type of service offered.

§  Showrooms, presentations, and demonstrations: Ideal for launchings, presentation of a new product, relationships with the potential public.

§  Concerts, recitals, and shows.

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Event tourism is a specialized tourism modality that generates tourist flows under the motivation of the realization of work and professional activities of diverse nature developed through meetings, congresses, conventions or any type of meeting.

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The accelerated development of the tourism sector in recent decades, characterized by a wide range of products and services aimed at satisfying the most diverse tastes, has made it essential for tourism companies to study the needs of their customers in order to satisfy them as much as possible.

Market research, as well as the experience gained year after year, has shown that it is essential to segment the demand according to the interests and needs of consumers, in order to direct the products created to a certain segment and thus achieve greater specialization.

Depending on the activities that each of these groups carry out in the destination and the place where they are carried out, the tourist modalities are defined.

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The Organization of Events is a key element in the current hotel business due to the boom in Congress tourism and its demand. Therefore, we must acquire the necessary skills to be able to position ourselves as a true international benchmark both for its quality and diversity.

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The trips that take place in the world, are carried out by different motivations, needs and interests, variables that are of constant investigations and evaluations by the actors that intervene in the process of international tourism, in order to satisfy them, as is the case of events .
Event attendees travel motivated by the event and its themes and pay for it, but they also pay for the services they need to enjoy their free time such as transportation, activities, visits, souvenir purchases, etc., and to survive they need to satisfy their basic needs in different environments but they seek to live in the moment with unforgettable experiences, dreams, images, promises and that is what they buy.

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Why is marketing or management important in tourism

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Why is marketing or management important in tourism

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Specific marketing is a fundamental piece of the tourism industry to generate business and opportunities.  To raise awareness, motivate, convince and put in the mouths of potential users, visitors or travelers each of the values ​​of an accommodation or a destination on the map.
Tourism Management, is a professional focused on the creation of tourism projects that help promote the socioeconomic development of a given region. This, through the administration of natural, cultural and historical resources.