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The Dysonverse will evolve into its own social media platform, connecting Dyson users worldwide. This digital ecosystem will foster global communities where customers share experiences, product tips, and innovation ideas. By owning the platform, Dyson gains direct access to real-time customer insights, strengthening engagement and brand loyalty. As a social hub, the Dysonverse also becomes a powerful space for influencer collaborations, where key voices can drive trends, showcase products, and inspire deeper connections within the community.

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Holograms and AR transform how Dyson engages customers, creating an interactive and immersive experience. With Dyson AR glasses and wearables, customers enter the Dysonverse, where they can test products, join live tutorials, and connect with Dyson engineers. AR-powered Dyson Experts offer real-time support, from styling tips to troubleshooting, making every interaction seamless and personalised.

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A British-Singaporean technology company that designs and manufactures household appliances. The company was founded in 1991 by James Dyson.

Products include:

vacuum cleaners, air purifiers, hand dryers, bladeless fans, heaters, hair dryers, and lights

The brands personality according to Dyson, J himself speaks for breakthrough thinking, perseverance, a relentless focus on doing more with less, and a willingness to take risks to solve major challenges.

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Sleek and premium products - eg Air purifying headphone

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Sleek and premium products - eg Air purifying headphone

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Dyson products are known for their sleek and futuristic designs. Their air purifiers are fitting with modernism and futuristic assets whilst communicating health and wellness by obtaining clean air

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To strengthen customer loyalty and engagement Dyson can offer personalised experiences, smart integrations, and exclusive Dyson-driven communities

Dyson Smart Living Ecosystem integrates Dyson products with AI and smart home systems to provide real-time air quality monitoring and assists with automated adjustments based on pollution levels, weather, and user preferences. This enhances engagement by offering personalised clean-air insights, hands-free automation, and an interconnected experience, making Dyson an essential part of daily wellness and home efficiency.

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short-form/duration video format - Tik Tok app usage for instant information sharing, safety feeling, accessibility, story-telling - generation alpha usage activity

Social commerce - mainstream apps e.g Instagram have also become a retail space, advertisement

People are becoming friends with AI, therefore their use in daily lives will be more intense

Demand is growing for convenience and efficiency within self-care - yes, hair styling is a form of luxury, but it requires a lot of time

Gamification & rewards introducing a loyalty programmes with gamified elements, awarding points for purchases, product reviews, social media engagement, and participation in online challenges.

Influencers (micro) - niches audiences for brand authenticity and community

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For indecisiveness - people can be sent a holographic projector that allows holographs of Dyson products to be immersed in their physical space for better imagery. With imitation of products actual sound, dimensions, texture sample included

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"Brain-computers" = telepathy control of media allowing for direct sensory input and output. Media consumption moves beyond sight and sound to include touch, smell, and even taste. Experiencing things for real becomes the norm, where we directly feel the emotions and sensations of stories. Control with mind than with body.

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Collabs such as Uber x Dyson so that their community can benefit

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They can leverage increasing speed of everyday life and promote giving 'time' as gift (their products), as Dyson saves time and is efficient https://www.instagram.com/p/DDZaPoYMtn8/

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Dyson on Instagram: "​'Tis the season for giving – so make sure it’s what they want with the gift of innovation. 

Enjoy exclusive offers and gifts, available when you buy direct from Dyson.com.

#Dyson #DysonHome #UnboxInvention #GiftingSeason"

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394 likes, 50 comments - dyson on December 10, 2024: "​'Tis the season for giving – so make sure it’s what they want with the gift of innovation. 

Enjoy exclusive offers and gifts, available when you buy direct from Dyson.com.

#Dyson #DysonHome #UnboxInvention #GiftingSeason". 

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View this post on Instagram

A post shared by Dyson (@dyson)

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The Dysonverse will evolve into its own social media platform, connecting Dyson users worldwide. This digital ecosystem will foster global communities where customers share experiences, product tips, and innovation ideas. By owning the platform, Dyson gains direct access to real-time customer insights, strengthening engagement and brand loyalty. As a social hub, the Dysonverse also becomes a powerful space for influencer collaborations, where key voices can drive trends, showcase products, and inspire deeper connections within the community.