# data[].attributes.headline
If a brand offered student discount are you more likely to buy? 

# data[].attributes.subject
If a brand offered student discount are you more likely to buy? 

# data[].attributes.headline
How often do you buy something from seeing it in an Instagram/ Tik Tok ad

# data[].attributes.subject
How often do you buy something from seeing it in an Instagram/ Tik Tok ad

# data[].attributes.headline
How often do you click on an Instagram ad when you see something you like

# data[].attributes.subject
How often do you click on an Instagram ad when you see something you like

# data[].attributes.attachment_link.readable_text
The British retailer Marks & Spencer sources its products in the clothing and home categories from an array of global suppliers. As of June 2021, M&S had 292 factories providing the retailer with clothing and home products in China. Following China, India hosted the highest number of suppliers, with 107 factories.

# data[].attributes.attachment_link.title
Marks & Spencer: number of suppliers 2021 by country | Statista

# data[].attributes.attachment_link.description
The British retailer Marks & Spencer sources its products in the clothing and home categories from an array of global suppliers. As of June 2021, M&S had 292 factories providing the retailer with clothing and home products in China. Following China, India hosted the highest number of suppliers, with 107 factories.

# data[].attributes.attachment_link.readable_text
After recently suing Aldi over allegations of intellectual property infringement based on its Colin the Caterpillar cake and Christmas glitter gin, Marks & Spencer (M&S) now faces a "liti-gator" itself as it has recently been sued by Lacoste for allegedly infringing its crocodile logo (shown below) and related rights on a number of clothing and household products.
The Allegations
We set out below a representation a selection of the alleging infringing products the subject of the complaint.

Lacoste, the luxury sportswear brand, wrote to M&S last year demanding that it cease advertising and selling various goods bearing crocodile logos or signs. M&S refused and now Lacoste is seeking an injunction on M&S and damages (among other things).

The Lacoste brand, which is named after the well-known tennis player René Lacoste who was nicknamed "the Crocodile," has existed since 1933. As such, it has an extensive reputation worldwide and has ownership of a number of UK trade mark registrations, dating back to 1984. Lacoste is arguing that by using similar versions of its crocodile logo, which has built up a considerable reputation by the brand, M&S are not only creating a likelihood of confusion between the brands, but importantly, are taking advantage of the Lacoste mark.

What is interesting about Lacoste's claims is that although the brand only owns trade mark registrations in the UK for the word CROCODILE and various representations of its logo, they are claiming that M&S' use of different crocodile signs on products and the use of the word CROCODILE in relation to those goods constitutes trade mark infringement and passing off. These allegations are particularly interesting since M&S' feature varying depictions of crocodiles. The claim is also in relation to a number of products sold by M&S that feature Roald Dahl's crocodile character from The Enormous Crocodile, whose image would be licenced to M&S to use (shown below).
What's to Come?
Whilst M&S is yet to file its defence in the proceedings, statements from the brand indicate that it is likely that they will argue that their products merely feature depictions of real life animals and are not an infringement of Lacoste's rights.

However, whatever the outcome of this case (if it is not settled in the meantime), it will be interesting to monitor it as the decision could have important lessons for trade mark owners and third parties on the scope of protection granted over not just their trade mark, but similar marks.

Reference: Lacoste, Lacoste E-Commerce and Lacoste UK Limited v Marks and Spencer P.L.C. (IL-2021-000093)

# data[].attributes.attachment_link.title
Snap! Marks and Spencer Tied Up In a Legal Dispute With Lacoste Over Its Iconic Trade Mark Crocodile Logo

# data[].attributes.attachment_link.description
After recently suing Aldi over allegations of intellectual property infringement based on its Colin the Caterpillar cake and Christmas glitter gin, Marks & Spencer (M&S) now faces a "liti-gator" itself as it has recently been sued by Lacoste for allegedly infringing its crocodile logo (shown below) and related rights on a number of clothing and household products.

# data[].attributes.attachment_link.title
Marks and Spencer says Brexit "significantly impacts" its EU stores

# data[].attributes.attachment_link.description
Ocado tie up on online food helped but Covid smashes into clothing and food sales

# data[].attributes.attachment_link.readable_text
Before we dive deep into the SWOT analysis, let's get the business overview of Marks & Spencer (M&S). Marks & Spencer is a British multinational retailer headquartered in London, United Kingdom. It was founded in 1884 by Michael Marks and Thomas Spencer and has since grown to become one of the largest retailers in the UK.

Marks & Spencer operates in two main segments: Food and Clothing & Home. The food segment offers a wide range of products, including groceries, fresh produce, ready meals, and bakery items. The Clothing & Home segment provides a variety of clothing and home goods, such as clothing for men, women, and children, homeware, furniture, and beauty products.

Marks & Spencer has a strong presence in the UK, with over 950 stores nationwide and an online store. The company also has a growing international presence, with stores in over 50 countries. The company's revenue for the financial year 2021 was $14.3 billion.

Marks & Spencer is known for its commitment to sustainability and ethical sourcing. The company has set ambitious targets to reduce its environmental impact, including a goal to become carbon-neutral by 2035. It also works closely with suppliers to ensure products are produced ethically and sustainably.

Overall, Marks & Spencer is a well-established retailer with a strong brand and a commitment to sustainability.

Here is the SWOT analysis for Marks & Spencer (M&S)

A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business, project, or individual. It involves identifying the internal and external factors that can affect a venture's success or failure and analyzing them to develop a strategic plan. In this article, we do a SWOT Analysis of Marks & Spencer (M&S).

By the way, here is a course that will help you stand out in the world of strategy. The Strategic Thinking program for CxO by Cambridge Judge Business School maps your competitive advantage and teaches advanced techniques to formulate, evaluate, and execute winning strategies. Generate winning strategies and learn how to renew them in times of crisis for a competitive advantage.
SWOT Analysis: Meaning, Importance, and Examples
Strengths

Marks & Spencer (M&S) has several strengths that have helped it become a leading retailer in the UK and beyond. Some of its key strengths include:

These strengths have helped M&S establish a strong position in the retail market and remain competitive in a rapidly changing industry.

We've been voted 'Supermarket of the year 2022' by @WhichUK Magazine!

We scored five stars for store appearance, customer service and the quality of our own brand and fresh products! We just wanted to say a HUGE thankyou and congratulations to our brilliant colleagues 👏🏻 pic.twitter.com/trnXD3fh1L
- M&S (@marksandspencer) February 25, 2022

Weaknesses

While Marks & Spencer (M&S) has several strengths, some weaknesses could impact its performance. Some of these weaknesses include the following:

Overall, these weaknesses could impact M&S's ability to remain competitive in the retail market, especially as it faces increasing competition from both traditional retailers and online companies.

By the way, to communicate our strategy effectively within the team, we all need a robust collaboration platform. Miro is the leading visual collaboration platform. Build anything together on Miro. It's free and as easy to use as a whiteboard, but endlessly more powerful. Do use the Miro platform for strong communication within your team.

Opportunities

Marks & Spencer (M&S) has several opportunities that it could leverage to grow and expand its business. Some of these opportunities include:

These opportunities could help M&S drive growth and remain competitive in the retail market, especially as it faces challenges from increasing competition and changing consumer behavior.

Threats

Marks & Spencer (M&S) faces several threats that could impact its performance and market position. Some of these threats include:

These threats could impact M&S's ability to remain competitive in the retail market and drive growth. The company must continue to adapt to changing market conditions and consumer behavior to succeed.

# data[].attributes.attachment_link.title
Marks and Spencer (M&S) SWOT Analysis - The Strategy Story

# data[].attributes.attachment_link.description
A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business. In this article we do a SWOT Analysis of Marks and Spencer.

# data[].attributes.attachment_link.title
undefined (@undefined) TikTok Analytics - Countik

# data[].attributes.attachment_link.description
Analyze growth, engagement, followers & likes, average video performance of undefined (@undefined) TikTok profile.

# data[].attributes.body
exec summary

contents

supporting visuals- image references

intro

situational anylisis- swot and pestle

objectives

strategy

tactics and actions

control and evaluation

# data[].attributes.body
testing 2 versions of the app to 2 different groups of customers at the same time

# data[].attributes.attachment_link.description
InsTrack offers powerful analytics and deep actionable insights to grow on Instagram the right way. Trusted by millions of users since 2012.

# data[].attributes.attachment_link.readable_text
Your Instagram analytics provides account-specific performance insights, which then inform your strategy. But looking at your brand's performance alone isn't enough to get ahead of the competition. You need to keep a close eye on Instagram stats to stay on top of trends shaping the platform's marketing landscape. This will then give you the insights you need to anticipate changes and fine-tune your strategy.

According to the Sprout Social Index, Instagram is among the "big three" social media platforms. With 49% of consumers and 59% of marketers planning to use it in the next 12 months, you can't afford to not pay attention to the platform's key statistics.

So let's find out some of the vital Instagram statistics that will shape your strategy in 2023.
Table of contents
Instagram stats to pay attention in 2023

Instagram currently boasts 2 billion monthly active users. This makes it the fourth most used social media platform. And if you make use of the latest Instagram trends, you have the potential to exponentially grow your reach.

It's now the fifth most visited website worldwide. Although this puts it behind other platforms like Facebook and Twitter, it's still one of the most popular social media sites.

According to Insider Intelligence, Instagram generated $43.2 billion in ad revenue in 2022. This is a slight increase from 2021 when the platform's ad revenue amounted to $42.1 billion.

Instagram user statistics

Understanding how people perceive and use the platform will help you devise best practices for Instagram to connect with them. These Instagram user statistics can give you a better look:

1. Almost every Instagram user uses it alongside other platforms

According to data from We Are Social, only 0.1% of Instagram users are unique to the platform. A large number of users use it alongside other social media platforms such as Facebook (82.9%), YouTube (75.5%) and TikTok (52.2%). That means having a solid cross-platform marketing strategy is crucial for your brand to succeed.

2. Only 25% of American users feel that Instagram protects their data and privacy

A study by Insider Intelligence found that trust in social media platforms dropped significantly in 2022. When it comes to Instagram, only 25% of American users feel that the platform protects their data and privacy. This makes it one of the lesser trusted social media platforms. But it's still ahead of Facebook, Twitter and TikTok.

3. Posting/sharing photos and videos is the top activity

According to DataReportal, 69.7% of users use Instagram to post or share photos and videos. This makes it the top activity on the platform, indicating the desire for users to be creative and express themselves.

4. It's the second most preferred platform for customer service

As more and more people turn to social media for customer support, Instagram is a popular channel choice. The 2022 Sprout Social Index reports that 35% of U.S. consumers use Instagram for customer service. This makes it the second most popular platform for customer service after Facebook.

Reviewing your brand's customer service strategy on the platform could help you get ahead of the race and enhance the user experience.

Instagram usage statistics

How popular is Instagram in terms of usage? Let's take a look at these Instagram usage statistics to find out:

5. There are 2 billion monthly active users on Instagram

Latest reports show that Instagram has 2 billion monthly active users. While not at the Facebook level, this is still huge for brands. It means there are billions of people you could potentially reach. With the right strategies to get more Instagram followers, these users could turn into loyal fans of your brand.

6. U.S adults spend 30 minutes per day on the platform

Over the past couple of years, video-based platforms like YouTube and TikTok have become a huge hit among social media users. At the same time, people are still spending a significant amount of time on Instagram. American adults spend about 30.1 minutes a day using the platform.

Instagram audience and demographics statistics

Looking at social media demographics helps you gauge which platforms your target audience is using. Let's look at these Instagram demographic statistics to get a better idea:

7. Instagram is most popular among younger audiences

The platform sees the highest usage among people aged between 18 and 34. People within these age groups make up over 60% of Instagram's user base. As such, the platform is ideal if your target audience consists of young adults and Millennials.

8. There are more male than female users

Instagram limits its gender-based reporting to male and female. And based on this data, there are more male users (51.8%) than female users (48.2%). However, the difference isn't too drastic, meaning the platform isn't inherently better for reaching a male audience.

9. India and the United States have the greatest number of users

Much like other platforms, India leads the way even when it comes to Instagram. The country has 229.5 million Instagram users. The United States comes next with 149.35 million users.

Instagram advertising and marketing statistics

Are you getting the most out of your Instagram advertising efforts? Is it even worth it to market your brand on Instagram? Here are a few Instagram stats to give you the answers you need.

10. Seeing an ad on Instagram gets people interested in a brand

According to internal Instagram data, 50% of users become more interested in a brand after they see an ad for it on Instagram. This speaks volumes about the power that advertising on Instagram has for your brand.

11. Feed ads have a higher click-through rate (CTR) than Stories ads

Brafton reports that the CTR for feed ads on Instagram range between 0.22% and 0.88%. Meanwhile, Stories ads have a CTR between 0.33% and 0.54%. These numbers suggest that in-feed ads have a higher potential to drive clicks than Stories ads. However, consider experimenting with different ad placements to see which one works best with your audience.

12. Instagram has the highest cost per click (CPC)

Instagram may have a competitive advantage over other social platforms when it comes to engagement. But that comes with a higher cost, especially when it comes to advertising. The average CPC for Instagram ads is a whopping $3.56 while platforms like Facebook, Twitter and Pinterest manage to keep it under $2.

13. Conversion rates range between 0.30% and 2.6% depending on reach

Brands with a higher reach on Instagram tend to see a higher conversion rate. Interestingly, the study found that reach rate is higher for brands with a smaller following size.

In fact, brands with fewer than 10,000 followers saw the highest conversion rate (2.6%). Meanwhile, some of the top-performing brands had an average conversion rate of 1%.

Instagram Stories and Reels statistics

Instagram offers a wide range of content types to choose from, with Stories and Reels being popular options. Check out these Stories and Reels statistics to see how these formats are performing:

14. Story reach rate is on the decline

According to a Rival IQ study, Instagram story reach rate declined between 2021 and 2022. This decline is consistent across all following sizes. However, smaller brands with fewer than 10,000 followers saw the least decline. Their Story reach rate dropped from 5.4% in 2021 to 4.8% in 2022.

Meanwhile, mid-size brands having 50,000-200,000 followers felt the biggest impact as their reach rate dropped to 1.6% from 2.4%.

15. Story retention rate declines as the number of frames increases

The same Rival IQ study found that the number of frames you post to your Instagram Stories determines how well you retain your audience. Story retention rate starts to dip below 75% after the sixth frame.

16. Short narrative-type Stories are the most popular format

When it comes to the types of Stories that people want to see, short narratives were the most popular. Thirty-five percent of consumers prefer these types of Stories with a mix of photos, videos and text. Stories with quizzes and polls were another popular option.

So if you're running out of Instagram Story ideas, use these stats to brainstorm new ideas that engage your audience.

17. Reels have the highest reach rate

Unsurprisingly, Reels see the highest reach rate among all media types on Instagram. The Rival IQ study revealed that Reels boast a 14% reach rate while other media types see a reach rate between 9% and 10%.

In another study from Socialinsider, the average reach rate for Instagram Reels stood at 20.59%. This puts it far above other media types such as carousels, images and videos. In line with the Bazaarvoice report from earlier, accounts with the smallest following size saw the highest reach rates.

18. Instagram Reels boast an average engagement rate of 1.95%

In addition to an exceptional reach rate, Reels also see significant engagement. Based on the Socialinsider study, Instagram Reels have an average engagement rate of 1.95%. This puts it well ahead of other media types. So your brand could benefit from creating more Reels to attract and engage your target audience.

Instagram for business stats

So far, the benefits of Instagram for marketing your business are clear. Let's further dive into these Instagram for business stats to really understand its value:

19. 70% of shoppers look to Instagram for their next purchase

Internal Instagram data reveals that 70% of shoppers look to the platform for their next purchase. Meaning this is where people go to find purchase inspiration and discover new products.

20. Following and researching brands is the second most popular activity

The DataReportal study from earlier found that many users follow and research brands and products on Instagram. It's the second most popular activity on the platform with 62.3% of users engaging in it. So there's a good opportunity to attract followers who want to hear what your brand has to say.

21. 90% of users follow a business

To further drive home the above point, 90% of users on the platform follow a business. This indicates that people aren't hesitating to keep up with brands on Instagram.

Want to know more?

Discover the latest social media marketing statistics for 2023.

Making the most of these Instagram stats

Based on these vital Instagram statistics, you can see where the platform currently stands and how people are using it. It's clear that there's no dearth of users who use the platform to follow and engage with brands. Plus, many consumers are also using Instagram to inspire their purchases and inform their buying decisions.

In short, there's huge potential to tap into with the right strategy. Need help with this? Check out our guide on developing a powerful Instagram marketing strategy.

Instagram stats FAQs

How do you see post stats on Instagram?

You can see your Instagram post stats by tapping on the "View Insights" button under the post. Keep in mind that post stats are only available to users with a business or creator account.

How effective are Instagram Reels for marketing?

Instagram Reels see the highest reach and engagement among all other media types. This makes it a highly effective way to market your brand.

How has Instagram influenced social media?

Instagram has brought on a social media evolution when it comes to media usage. Instagram's focus on visual content has influenced other social media platforms to also adopt more visual formats.

Jacqueline Zote

Jacqueline Zote is a professional content writer and editor. Her interests range from pop culture and mythology to content development and social activism. In her free time, she goes on food adventures and writes unrhymed poetry. Her short fiction has appeared in anthologies published by HarperCollins Publishers and Zubaan Books.

Read all articles by Jacqueline Zote

# data[].attributes.attachment_link.title
Instagram statistics you need to know for 2023

# data[].attributes.attachment_link.description
Looking to make the most of Instagram stats in 2023? These up-to-date Instagram statistics can clue you in on the trends you need to know.

# data[].attributes.body
Brafton reports that the CTR for feed ads on Instagram ranges between 0.22% and 0.88%. Meanwhile, Stories ads have a CTR between 0.33% and 0.54%.

# data[].attributes.body
a letter

an email

detailed schedule of digital marketing calendar- key events in body of work

# data[].attributes.body
control- use of management information inc. web analytics to assess if the objectives are achieved and how we can improve further

milestone plan- key milestones of your campaign diary which you either put in section or appendix. needs to show when and how consumers will be reminded of your brands offering, any introducing of new offers, campaigns throughout a 12-month length.- table of key milestones, when will be looking at the rate of achievement

budget- how much will your campaigns cost? rough costs- provide a table

# data[].attributes.body
an email that can be sent to existing customer to encourage repeat visits

brand tone of voice, logo

# data[].attributes.body
-tools that suit your objectives

-describe them, evaluate their functions/uses/ pros and cons

-marketing mix- 4 P's- 4 ps for each tactic

-whats the key channel- email, letter, online event, Instagram paid ads?

-whats the metrics for success- increase engagement, increase followers, referrals from social media to website/app.

-calendar of content- what will be posted, when, why

-product- if they have a sustainable line- how are you going to promote it

-pricing- any discounts your going to include, will prices be different for different lines e.g. sustainable,

# data[].attributes.headline
When you hear M&S Clothing, what do you think of

# data[].attributes.subject
When you hear M&S Clothing, what do you think of

# data[].attributes.headline
Do you find Instagram ads effective in making you visit the brand's website or Instagram page

# data[].attributes.subject
Do you find Instagram ads effective in making you visit the brand's website or Instagram page

# data[].attributes.headline
Do you get M&S CLOTHING ads on Instagram and Tik Tok

# data[].attributes.subject
Do you get M&S CLOTHING ads on Instagram and Tik Tok

# data[].attributes.headline
Is M&S a shop you think of when buying clothing

# data[].attributes.subject
Is M&S a shop you think of when buying clothing

# data[].attributes.body
increase likelihood of success, reduce the risk of trying something new, overall cost effectiveness

# data[].attributes.body
relate to the customers' social and/or psychological feelings

# data[].attributes.body
focus on the consumer's practical, functional or utilitarian needs

# data[].attributes.body
originality- communications that contain elements that are rare surprising or deviate from the commonplace.

flexibility- communications that switch from one perspective to another &/or multiple ideas.

elaboration- communications that either contain unexpected details &/or are structured in such a way that they encourage recipients to move beyond the basis of the message to something that is more complicated or sophisticated.

synthesis- communications that blend 2 or more otherwise unconnected ideas within one message.

artistic value- communications that contain attractive or striking artistic visual or auditory impressions.

# data[].attributes.body
wording your marketing well- loss framing (damage) is more effective

# data[].attributes.headline
GlobalData found in its Q3 2021 Consumer Survey that 50.0% of its shoppers in the UK are still over 55

# data[].attributes.subject
GlobalData found in its Q3 2021 Consumer Survey that 50.0% of its shoppers in the UK are still over 55

# data[].attributes.attachment_link.provider_name
Market Research Reports & Consulting | GlobalData UK Ltd.

# data[].attributes.attachment_link.readable_text
Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Profile of retailer's shopper base, key performance indicators, sales and market shares

M&S has traditionally always had the highest appeal among older shoppers, and GlobalData found in its Q3 2021 Consumer Survey that 50.0% of its shoppers in the UK are still over 55, however this figure is likely much lower than in previous years as it has been focusing on gaining wider relevance and attracting younger consumers. However, its market share declined from 6.9% in 2016 to 5.2% in 2019, and then dropped further to 4.1% in 2020 as it was heavily impacted by store closures throughout lockdowns as it has a high count of physical locations and its older customers were not yet accustomed to shopping online.

Scope

- M&S still mainly appeals to older shoppers but is increasing its relevance among the young, Declining UK market share pre pandemic is finally starting to recover, with impressive performance in 2022, M&S is wisely choosing to revamp store estate by closing underperforming locations and transforming remaining sites into its new concept

Reasons to Buy

- Gain a comprehensive knowledge on M&S business and develop a competitive advantage

- Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit

- Analysis of key players in the clothing &footwear market segment in UK

Primark
Marks & Spencer
Amazon
Next
ASDA
H&M
JD Sportst
T.K.Maxx
SportsDirect.com
Matalan

Table of Contents

Table of Contents

Executive Summary

M&S Retail Shopper Profile

UK clothing & footwear shopper profile

Where UK consumers purchase clothing & footwear

Retailers used for other categories

M&S Overview

Snapshot of proposition

Key performance metrics

Global retail sales

Sales and Market Shares

UK apparel market

M&S market share

Top 10 retailers' market share

M&S share of shoppers

Top 10 retailers' market positioning map

Contacts

Frequently asked questions

reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer's requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

M&S, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

Assess the relevance of the report

Evaluate the quality of the report

Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

"The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers."
Business Intelligence & Marketing Manager, SAL Heavy Lift

"COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business."
Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that 'difficult-to-get' market data that others can't, as well as very diverse and complete consumer surveys.
Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I'm in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.
Head of Customer Insight and Research, Standard Chartered

"I know that I can always rely on Globaldata's work when I'm searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers' business and also gain insight to our unique industry"
Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise. The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don't) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don't have to search for news.
Senior Account Manager, TSYS

Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at M&S, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning in real time.

Access a live M&S, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning dashboard for 12 months, with up-to-the-minute insights.

Fuel your decision making with real-time deal coverage and media activity.

Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.

# data[].attributes.attachment_link.title
M&S, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

# data[].attributes.attachment_link.description
Profile of retailer's shopper base, key performance indicators, sales and market shares M&S has traditionally always had the highest appeal among older shoppers, and GlobalData found in its Q3 2021 Consumer Survey that 50.0% of its shoppers in the UK are still over 55, however this figure is likely much lower than in previous years as it has been focusing on gaining wider relevance and attracting younger consumers.

# data[].attributes.body
a set of virtual spaces where you can create and explore with other people who aren't in the same physical space as you

virtual ecosystem

various purposes- social networking, online gaming, education, training, shopping

# data[].attributes.body
-intended target group/segments

-ansoff's matrix- which strategy is the likely best suited to go ahead with our plan

-what is ansoff's matrix used for

-discuss the benefits and disadvantages of the matrix

half a page

# data[].attributes.headline
Most popular fashion and apparel websites in the United Kingdom in December 2023, based on share of visits

# data[].attributes.subject
Most popular fashion and apparel websites in the United Kingdom in December 2023, based on share of visits

# data[].attributes.attachment_link.readable_text
Primark was the most-liked online fashion shop in the United Kingdom in 2023. 47 percent of consumers in the country like the brand of affordable clothing. Next came next, with 40 percent of consumers liking the fashion retailer.

# data[].attributes.attachment_link.title
UK fashion shop popularity 2023 | Statista

# data[].attributes.attachment_link.description
Primark was the most-liked online fashion shop in the United Kingdom in 2023.

# data[].attributes.attachment_link.readable_text
Over the years consumers in the United Kingdom (UK) households spent more and more on clothing and footwear purchases, with expenditure marking over 73 million British pounds in 2022, as displayed in the present statistic.

Online share of clothing and footwear sales

While spending on apparel holds steady, the number of stores for clothing and footwear in the UK has dropped in recent years. The likeliest culprit for this trend is online, which currently accounts for over 25 percent of all retail sales made in textile, clothing and footwear stores in Great Britain.

Primark inches its way to the top

The UK apparel market is dominated by the country's most established retailers such as Marks and Spencer. As of 2018, M&S still enjoys the highest share in the market at 9 percent. Yet having made great strides since 2008, it is not unlikely that the fast fashion company Primark will closely challenge M&S's leading position in the coming years.

# data[].attributes.attachment_link.title
Clothing and footwear: consumer spending 2022 | Statista

# data[].attributes.attachment_link.description
Over the years consumers in the United Kingdom (UK) households spent more and more on clothing and footwear purchases, with expenditure marking over 73 million British pounds in 2022, as displayed in the present statistic.

# data[].attributes.body
online accounts for over 25 percent of all retail sales made in textile, clothing and footwear stores in Great Britain.

# data[].attributes.body
consumers in the United Kingdom households spent over 73 million British pounds in 2022 (Statista 2024).

# data[].attributes.attachment_link.title
Apparel: market data & analysis | Statista

# data[].attributes.attachment_link.description
Apparel: market data & analysis - Get the report with graphs and tables on statista.com!

# data[].attributes.body
In 2023, the revenue in the Apparel market worldwide is estimated to reach a staggering US$1.74tn. This market is projected to experience an annual growth rate of 2.82% between 2023 and 2028 (CAGR). (Statista 2024)

# data[].attributes.body
clothing market in the UK

how much is global clothing industry worth- how much is the uk market- how much of that is taken by M&S

narrow down the brand positioning map

# data[].attributes.attachment_link.readable_text
In 2021, almost 30 percent of TikTok influencers' audiences in the United Kingdom were women aged between 18 and 24 years. The second largest TikTok demographic was women aged 13 to 17. In comparison, male users on the platform represented 33.5 of TikTok's user base, with around 11 percent of men engaging with the popular social video app aged between 25 and 34 years.

# data[].attributes.attachment_link.title
UK TikTok audiences by age and gender 2021 | Statista

# data[].attributes.attachment_link.description
In 2021, almost 30 percent of TikTok influencers' audiences in the United Kingdom were women aged between 18 and 24 years.

# data[].attributes.attachment_link.readable_text
In June 2023, Instagram had around 35 million users in the United Kingdom (UK). The largest share of Instagram users were individuals aged between 25 and 34 years old, at 29 percent. This was followed by users within the 18 to 24 years old category. Individuals over 65 years old, were less likely to use the social media platform, making up the smallest share of Instagram users during this period.

Leading social media in the UK

According to figures based on approximately fifteen billion hits online per month, Facebook was the leading social media website in the UK as of May 2021, holding over 56 percent of the social media market share. This was followed by Twitter and Pinterest. The Instagram website ranked fourth during that period, with a market share of 5.53 percent.

Facebook: Leader in the UK

The number of social network users in the UK experienced an increase of roughly ten million users between 2015 and 2020. The share of female Facebook users is slightly higher than the number of male users. At a quarter of respondents, individuals aged between 25 and 34 years old made up the largest share of Facebook users in the UK. This was followed by roughly 19 percent of users within the 35 to 44 years old category. Facebook usage appeared to be the lowest among 13 to 17-year-olds.

# data[].attributes.attachment_link.title
UK Instagram users by age group 2023 | Statista

# data[].attributes.attachment_link.description
In June 2023, Instagram had around 35 million users in the United Kingdom (UK) and was most popular with users under the age of 44.

# data[].attributes.attachment_link.readable_text
Users aged 25 to 34 years old made up the largest audience of Facebook in the United Kingdom in September 2022, accounting for 24.5 percent of all users. Overall, Facebook users aged 35 to 44 were the platforms second largest demographic in the UK, followed by those aged 18 to 24.

Dip in overall user numbers

As of July 2021, there were over 48.5 million Facebook users in the UK, up from 39.01 million in September 2018, according to napoleoncat.com. Facebook's user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was  a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted 305 million daily active users (DAU) in Europe during the first quarter of 2020.

Facebook United Kingdom key source of European revenue

Facebook UK Limited generated approximately 211 million British pounds in revenue during 2015, a figure  that skyrocketed  to 1.27 billion British pounds in 2017. According to Facebook UK, this was the results of the company commencing advertiser reseller services on April 2016. In 2019, Facebook UK Limited revenue reached roughly one billion British pounds. In the first quarter of 2021, the  company's total European revenue reached over 6.5 billion U.S. dollars

# data[].attributes.attachment_link.title
UK Facebook users by age group 2022 | Statista

# data[].attributes.attachment_link.description
Users aged 25 to 34 years old made up the largest audience of Facebook in the United Kingdom in September 2022, accounting for 24.5 percent of all users. Overall, Facebook users aged 35 to 44 were the platforms second largest demographic in the UK, followed by those aged 18 to 24.

# data[].attributes.headline
customer journey touchpoints using RACE model

# data[].attributes.subject
customer journey touchpoints using RACE model

# data[].attributes.body
Reach- build awareness of a brand- online and offline get a big reach, build traffic by driving visits to web and social media presences.

Act- engage an audience with the brand on its website or other online presence to encourage them to interact with a company or other customers. the aim of the Act stage is lead generation e.g. gail permission to market to a prospect using email, SMS or mobile app notifs.

Convert- achieve conversion to generate sales on web presences and offline.

Engage- build customer relationships through time to achieve retention goals.

# data[].attributes.body
AIDA model- awareness, interest, desire, action

who is aware, who out of those people are interested, do any of them desire our product, who actually buys?

May help map out customer journey touchpoints for enhancing online and offline customer experiences

offline- tube posters, billboards, mail drop throughs

online- sign up with ad ons,

# data[].attributes.body
use of persona

-acts as a surrogate or embodiment of a company

-sets expectations for the kind of relationship one may expect from a firm

-provides a set of qualities through which a customer may from an attachment to the firm

what you need to do

marketplace analysis to identify target segments

-segments share specfic characteristics e.g. age range, income, goals, needs, behaviours, expectations, motivation factors, digital media consumption, relevant types of digital content

# data[].attributes.attachment_link.readable_text
In today's competitive landscape, capturing the attention of consumers and creating buzz around a brand has become more challenging than ever. Enter guerrilla marketing-an unconventional approach that leverages unexpected and creative techniques to engage audiences. By combining the power of AI and storytelling, companies can unlock the true potential of guerrilla marketing, forging meaningful connections and amplifying their brand's reach.

Guerrilla marketing, fueled by artificial intelligence, revolutionizes the way brands interact with their target audiences. By harnessing AI algorithms, companies can gain valuable insights into consumer behavior, preferences, and trends, enabling them to create campaigns that resonate deeply with their audience.

For instance, AI-powered data analytics can help identify key demographics, psychographics, and geolocation information, ensuring that guerrilla marketing efforts are targeted and relevant. By understanding their audience on a granular level, companies can craft compelling messages and deploy marketing tactics that are tailored to capture attention and inspire action.

In the realm of guerrilla marketing, storytelling is a powerful tool that can transcend traditional advertising. By integrating compelling narratives into campaigns, companies can engage audiences on a deeper emotional level, forging lasting connections with their brand.

Through AI-driven natural language processing and sentiment analysis, brands can gain insights into the stories that resonate with their target audience. By understanding the underlying emotions, aspirations, and values of their consumers, companies can create authentic and impactful narratives that align with their brand identity.

To illustrate the transformative power of guerrilla marketing, let's revisit the renowned Airbnb "Belong Anywhere" campaign. By combining AI-driven data analytics and storytelling, Airbnb successfully connected with a global audience.

Utilizing street art, billboards, and social media, the campaign featured captivating visuals accompanied by simple yet profound messages. Each image was carefully chosen to evoke a sense of wanderlust and adventure, appealing to the desires of travelers seeking unique experiences. Through AI analysis, Airbnb identified the ideal locations and demographics to maximize the impact of their guerrilla marketing efforts.

While guerrilla marketing offers tremendous opportunities, it also presents challenges and risks. Companies embarking on such campaigns must navigate ethical boundaries, legal considerations, and potential backlash. To mitigate these risks, careful planning is crucial.

AI tools can aid in risk assessment, identifying potential pitfalls, and helping brands make informed decisions. Additionally, companies should develop a crisis management strategy and establish open lines of communication to swiftly address any concerns or negative feedback.

Guerrilla marketing, when augmented by AI and driven by storytelling, empowers companies to break through the noise and establish a lasting impact on their target audience. By leveraging data-driven insights, companies can craft compelling narratives and deploy creative marketing techniques that resonate with their consumers.

In this era of digital transformation, embracing the power of AI and storytelling in guerrilla marketing is a strategic imperative for companies seeking to captivate new audiences, increase brand awareness, and leave an indelible mark on the world of marketing.

# data[].attributes.attachment_link.title
Is AI-Driven Storytelling the Secret to Guerrilla Marketing Success?

# data[].attributes.attachment_link.description
In today's competitive landscape, capturing the attention of consumers and creating buzz around a brand has become more challenging than ever. Enter guerrilla marketing-an unconventional approach that leverages unexpected and creative techniques to engage audiences.

# data[].attributes.attachment_link.title
Council Post: How AI Transforms Social Media

# data[].attributes.attachment_link.description
From automatic content moderation and personalized recommendations to the ads we watch and beyond, AI is reshaping the way we interact and connect online.

# data[].attributes.attachment_link.title
M&S trading update shows continuing strength, womenswear outperforms

# data[].attributes.attachment_link.description
​M&S’s Christmas and Q3 trading statement was probably the worst-kept secret in UK retail, as far as knowing that the company was going to report a stellar season is concerned.

# data[].attributes.body
acount created- april 2014

followers present- 466K from 12/02/24

how many days in a month- 30

how many days in a year- 365

so M&S Instagram account has existed for X amount of days

Jan 24- no of followers=

av. growth of followers per day= (no. of followers / no. of days account has existed for)

Jan 25- no of followers=

objective- building on a daily average follower growth rate of...., it looks feasible to achieve an additional .... new followers by the end of jan 2025

# data[].attributes.body
figure out their average YOY grown rate- for clothing NOT food

-possible objective could be building on the average revenue growth rate of ....

# data[].attributes.body
specfic- something specific we want to accomplish

measureable- success metrics to determine if the objective was met

achieveable- accepted as possible by those who must do it

relevant- is it related to the work of those assignd

time-bound- clear time-frame for achieving a desired outcome

# data[].attributes.attachment_link.readable_text
Topline

Universal Music Group announced it will stop licensing its songs to TikTok starting Wednesday due to issues like pay disagreements and AI concerns, meaning millions of TikTok videos using these songs will be muted.

In this photo illustration, a TikTok logo is displayed on an iPhone.
Getty Images

Key Facts

Universal Music Group, one of the biggest music organizations, said its licensing agreement with TikTok expires Wednesday, causing all of its songs to be removed from the platform.

UMG claims TikTok proposed payouts for its artists that were a "fraction" of the amount other major social media platforms pay, further adding TikTok only makes up around 1% of its total revenue.

The label also said in its statement other factors that went into its decision include the growing use of AI-generated sounds on the social platform, and the harmful effects this may result in for its artists.

TikTok responded, saying the label's argument was false, and calling the label "self-serving" for its decision to walk away from a "powerful" platform with over a billion users.

Some of the biggest music artists that are a part of the label include Taylor Swift, SZA, The Weeknd, Ariana Grande, Billie Eilish, Drake, Bad Bunny, Harry Styles, Adele, Kendrick Lamar and Post Malone.

What Will Happen To Users' Videos?

TikTok stores songs in its music library, which users have access to and use in their videos. When UMG pulls its song catalog from TikTok, millions of videos will be affected. A great deal of songs made by UMG artists have sparked viral trends on TikTok, like Taylor Swift's " Cruel Summer," which has been used in almost 2.5 million videos, and The Weeknd's " Blinding Lights," which has been used in 1.8 million posts. Even UMG artists like SZA who don't have TikTok accounts have trending sounds. When songs and sounds are removed from the platform, the videos they were used in are muted, not deleted. This means the videos themselves will remain on users' accounts, just without sound.

Key Background

The use of AI-generated songs has been a growing concern within the music industry. A TikTok video using Drake, Kendrick Lamar and Ye's (formerly known as Kanye West) voices to create an AI-generated song went viral last year, leaving users questioning whether it was real. Another extremely popular video featuring Drake and the Weeknd singing a fake song called "Heart on My Sleeve" raked up millions of views on streaming platforms like TikTok, Youtube, Apple and Spotify before it was removed. UMG reportedly sent a letter to streaming services asking them to prevent AI platforms from using songs on their services to train AI models. However, TikTok may be embracing AI-generated music as it began testing a feature earlier this month called " AI Songs," which lets users enter text prompts that then generate songs. AI Songs uses Bloom-a large language model-to help make lyrics based on the entered prompts, and users can select which genre they want the songs to fall into.

Further Reading

Songs By Top Artists-Taylor Swift, Bad Bunny-Could Disappear From TikTok Today. Here's Why. (Forbes)

AI-Generated Music Is Here-'Sung' By Stars Like Drake And Ariana Grande-But It May Be Very Illegal (Forbes)

TikTok is experimenting with a feature that uses AI to create songs based on prompts (TechCrunch)

# data[].attributes.attachment_link.title
Will TikTok Videos Be Muted? Here's What To Know After Licensing Deal With Universal Music Ends.

# data[].attributes.attachment_link.description
Universal Music Group represents big name artists like Taylor Swift, Drake and The Weeknd, whose music will be removed from the platform starting Wednesday after UMG and TikTok's licensing agreement expires.

# data[].attributes.body
clear message

correct visuals and audio to enhance the story- new tik tok music requirement with universal- potentially could be sub music groups- pop music could be unusable

keep short and sweet

Instagram, Facebook, and Twitter 15-30 secs

Youtube- 30 secs- 2 mins

# data[].attributes.attachment_link.title
M&S trading update shows continuing strength, womenswear outperforms

# data[].attributes.attachment_link.description
​M&S’s Christmas and Q3 trading statement was probably the worst-kept secret in UK retail, as far as knowing that the company was going to report a stellar season is concerned.

# data[].attributes.body
builds customer relationships, engagement and loyalty

builds a list of people

can track the entire of the customer journey

needs a clear aim before crafting

simple hello and ask what they might want from you

ask them how often they'd like to hear from you

product info bespoke to what they want

# data[].attributes.body
a third of adults today claim to use online ad blockers

use on tablet smartphones- 2019= 37%

2023- 44% (Kantar Media 2023)

# data[].attributes.body
choosing right platforms for your target audience- if an expensive brand don't put an ad on a cheap newspaper

make sure the link takes you straight to the product shown on the ad- people don't want to be scrolling through the website looking for the exact product.

if your choosing influencers select those who are seen as credible and fit with your target audience

# data[].attributes.body
dynamic vs static

dynamic increases the total no. of clicks

BUT studies show dynamic ads annoy customers more than static

# data[].attributes.body
constantly need new formats, they can become ineffective quick as consumers get bored.

# data[].attributes.body
how much do you click and buy from seeing an online ad- instagram ad

do you use ad blockers

# data[].attributes.body
click-through rate CTR- ratio showing how often people who see your ad click on it

impressions- how many times ad content was displayed on screen

Cost per click CPC- amount charged when someone clicks on your ad

frequency- av. no. of times an ad is shown to each person.

Facebook advertising glossary

# data[].attributes.headline
Clothing sales- info taken from annual report 2023

# data[].attributes.subject
Clothing sales- info taken from annual report 2023

# data[].attributes.body
Store sales increased 14.9% to £2.5bn with strength in city centre and shopping centre locations.

Online grew 4.8% to £1.2bn, with strong growth in Click & Collect sales, which were up c.20%, with more than one third of orders now generated through the M&S App.

# data[].attributes.body
Strengths- heritage brand- over 140 years old making it a trustworthy brand for the british consumer. (M&S Annual Report 2023).

-in terms of their clothing, M&S holds 3rd in UK dress market share, 2020 held 6th.

-M&S has reduced waste by a further 24% on last year through new interventions (Annual Report 2023)

-the implementation of high-speed electric vehicle charging points at 70 M&S stores (Annual Report 2023)

Weaknesses- product availablity and costs since new EU border regulations

-improvements the way we communicate the M&S brand to potential consumers, noting the production of the ITV show “Inside M&S at Christmas” to improve value and quality perception. (Annual Report 2023)

Opportunities- third party brands- brands that complement our own label can provide broader appeal and improved growth (Annual Report 2023)

Threats- cost of living crisis- customers arent willing to spend much on products, if M&S don't listen to this they are at risk of loosing customer relationships

# data[].attributes.body
2nd nov- Xmas advert got released (https://corporate.marksandspencer.com/media/press-releases/ms-food-announces-launch-its-christmas-2023-tv-ad), start seeing growth in interest

# data[].attributes.headline
porters 5 forces example- scoring system 

# data[].attributes.subject
porters 5 forces example- scoring system 

# data[].attributes.body
monitoring brands social media accounts for customer feedback, gaining insights and improving.

# data[].attributes.body
paid search where you buy ad space in the search results

# data[].attributes.body
promotes your business in the unpaid results

# data[].attributes.body
brands vision and/or mission

# data[].attributes.body
limitations- any data that wasnt in 2023, any info cant find on JUST clothing e.g. the annual report is M&S overall

# data[].attributes.body
report to illustrate the brand chosen current position and performance in digital and social media marketing

appendix needs to include

- a letter that could be sent to existing customers to encourage repeat visits. (AI can be use to help create this)

- an email that can be sent to existing customers to encourage repeat visit. (AI can be use to help create this)

- a detailed schedule of social media posts (social media campaign): what will be said, at what time and say it will be posted, on which platforms, will images be attached and if yes, which images (attach the images).

cover page

exec summary

contents page

list of figures

introduction- brand, history, describe the topic

situational analysis- pestle pg. 93-94, swot/tows pg. 153-155, brand positioning maps, target audience pg. 51-52, market forecast (whats the market doing), competitor analysis (some already done w positioning maps) porters 5 forces pg. 71-73, brands financial standing (financial reports from website or somewhere on internet), customer journey touchpoints e.g. lifestyle stage- awareness, touchpoint online- social media website google search, touchpoint offline- shops word of mouth tv radio newspapers WRITE THIS INTO A TABLE AND PUT IN APPENDIX THEN TAKE OUT KEY POINTS PER AREA

# data[].attributes.body
a summary of the report

15 mins long inc. Q&A

Working w Accenture on a social media plan for a brand selected out of a list

-Urban Decay

-Benefit

-M&S

-Netflix

-Innocent

-Dont Shop Swap

creativity of slides and clarity

# data[].attributes.body
97.8% of UK adults used internet in 2023

6.3% of adults in UK had never used the internet in 2020, 7.5% in 2019

43% of primary search internet users use the internet to research new brands and products

# data[].attributes.body
AI

social media and their use of data

# data[].attributes.body
examples of website tools used to get customers to return includes:

-customer wish lists

-recommendations based on purchase and search behaviour

-one click purchasing

# data[].attributes.headline
increasing effectiveness of distributions channel marketing

# data[].attributes.subject
increasing effectiveness of distributions channel marketing

# data[].attributes.body
-use websites to keep in touch with customers and gain information about them

-use multichannel marketing to monitor purchases of customer shopping both in-store and online

-use RFID and radio-frequency indentification and technology to improve distribution

# data[].attributes.body
-use of marketing database to identify new customers

-best customer profile can be used to profile potential customers

-overlay demographic and behavioural data on existing customer date

# data[].attributes.body
-thanking customers for purchases and telling them they're important

-updating customers periodically on order status

-offer customer service opportunities with post-sale emails

# data[].attributes.body
infrequent users- offer direct initiatves e.g. one time discount

moderate users- offer more reinforcement of past purchase designs

heavy users- design around loyalty and reinforcement of purchase

# data[].attributes.body
match product profiles and customer profiles to cross-sell products matching customer characteristics

use product and customer profiling online to reveal cross-selling opportunities while customers surf company websites

# data[].attributes.body
retaining an additional 5% of customers can increase profits by as much as 25%

loyalty programs reward loyal customers for making multiple purchases

loyalty programs provide info about customers trend

# data[].attributes.body
developing customised offerings for appropriate segment- 'Hi *customers name*

pricing these offerings attractively

# data[].attributes.body
-store visits online and offline

-conversations with salespeople

-interactions via the web/mobile apps

-traditional phone converations

-wireless communications

# data[].attributes.body
-organise the company around customer segments

-encourage track customer interaction with the company

-foster customer-satisfying behaviours

-link all process of the company from its customers through its suppliers

-allows companies to tightly focus in on their target market

# data[].attributes.headline
book- digital marketing any versions from 2019 onwards

# data[].attributes.subject
book- digital marketing any versions from 2019 onwards

# data[].attributes.body
communication to the customer

using customers name in emails