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The 21st Century Classroom: Teaching Students in the Age of Influencers

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The filters, the followers, the free stuff - in a lot of ways influencing can seem like the dream job. But on the internet, rarely is anything as it appears. From hate comments and sneaky contracts to prejudice and discrimination, we hear from influencers about their struggles in the industry.
For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

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The dark side of the influencer industry : The Indicator from Planet Money

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When your lifestyle is your brand, the line between work and life can start to get blurred. From hate comments and sneaky contracts to prejudice and discrimination, it's not all sunshine and brand deals in the influencer industry.For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

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How to Do Nothing: Resisting the Attention Economy

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Read 6,512 reviews from the world’s largest community for readers. When the technologies we use every day collapse our experiences into 24/7 availability, …

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Coley Conter - Advancing Literacy Staff Developer - Teachers College, Columbia University | LinkedIn

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Educational Consultant I Instructional Designer I Leadership Coach · Experience: Teachers College, Columbia University · Education: Rutgers University · Location: New York City Metropolitan Area · 192 connections on LinkedIn. View Coley Conter’s profile on LinkedIn, a professional community of 1 billion members.

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Opinion | YouTube Gave Me Everything. Then I Grew Up.

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I don’t want my life to be a product anymore.

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Charli D’Amelio: When I Hit 100M Followers I Was At My Lowest Mentally… @CharlidAmelio

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1. Analysis in the Wild

2. Toward a New Understanding of Analysis

3. The Essential Tools of Analysis

4. Exploring Passion

5. Exploring Ideas

6. Exploring Structure

7. Exploring Authority

8. Movie and Television Analysis

9. Music Analysis

10. Sports Analysis

11. Video Game Analysis

12. Literary Analysis

13. Gathering Your Own Resources

This book is written to help you plan instruction that supports the development of writers, specifically writers who are analyzing texts. The book is organized into three parts. Part 1 is an immersion into analytical writing that is current, authentic, and relevant to the students we teach today. We'll use the language of exploration to frame a new way of thinking about analysis. This process of analyzing a text is not unlike an explorer setting sail in search of a new land-a metaphor we'll draw on throughout this book to emphasize the discovery that is possible when students analyze texts of their own choosing. Sections 2 and 3 each begin with their own introduction. Section 2 is your lesson book - your guide to helping students find and explore and write about texts they love. Section 3 promises to be dog-eared and worn by the time you're finished with it. Each chapter is jam-packed with our absolute favorite mentors, mentor texts, and "cheat sheets" for supporting students who are analyzing texts you've never heard of.

With samples throughout the book, you will see what students of all levels and experiences can do when they're invited into the world of authentic analysis and supported with mentor texts, targeted writing instruction, and the opportunity to write about their passions.

This book is for teachers who want to revive the art of analytical writing in their classrooms-from teachers of middle-grade writers who are making their first foray into analytical writing to teachers of experienced twelfth-grade writers who are looking ahead to college where their professors will expect much, much more. In this book, we invite you to explore your teaching of analytical writing from a new perspective. To open your mind to the real world of analytical writing and challenge traditional notions about what students should be analyzing and how they should write. In short, we invite you to arrive where you started and know it for the first time-and to share this journey with your students and celebrate the writing that is born where passion and analysis meet.

- Introduction

"English teachers have been waiting for this book since...well...forever. Allison Marchetti and Rebekah O'Dell breathe new life into that semi-comatose assignment-the analytic essay. They ask us to totally reimagine it, to examine how analysis works "in the wild" -on blogs, web sites, Internet reviews, and to expand the range of "texts" students can analyze (music, video games, sports teams, movies). Then drawing on their own classroom work, they show how students can use the lessons from mentor texts in their own writing. A groundbreaking and absolutely essential book." -Thomas Newkirk, author of Embarrassment and Minds Made for Stories

"Are you ready for a mind-bending journey into analytical writing? This book holds a new vision for student engagement grounded in current, authentic, and relevant texts. I guarantee it will upend your understanding of analysis. Full of sentence and passage studies that ignite student voice, mini-lessons that clarify the intent of organizational structures, and a deep understanding of how best to learn from a mentor text, this book will make you a better writing teacher. It's simply brilliant."-Penny Kittle, author of Book Love and coauthor of 180 Days

"Allison Marchetti and Rebekah O'Dell take the dusty skeleton of literary analysis and transform it into a responsive, sophisticated, magical genre of writing that we can teach our students to develop and to adore. Using this book will produce the writing that you and your students will cherish most - these are the pieces they will keep, the ones they will publish. Marchetti and O'Dell's work brings relevance, voice, and life to a form that feels crusty and brittle with directions, templates and redundancy. This book will make your students better writers - but it will also help them to enter into the world they encounter with greater passion and insight than ever before."-Kate Roberts, author of A Novel Approach and coauthor of Falling in Love With Close Reading

"As tour guides to a brave new world, Rebekah O'Dell and Allison Marchetti reject the well-worn path of literary analysis and guide teachers to a vibrant new analytical landscape. By reframing the idea of text as anything that has a beginning, middle, and end, O'Dell and Marchetti entertain a "bigger vision for analysis," that helps students find their passion, explore their ideas, assert authority, and build solid structures for writing. Divided into three sections, the book offers an inquiry into traditional analysis, a compendium of practical lessons, and an exploration of sub-genres, such as writing about movies, music, sports, and video games. In addition, this book is chock full of dynamic mentor texts and classroom-ready techniques that will free your students to explore the vistas vital to their lives."-Liz Prather, author of Project-Based Writing

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This book is for teachers who want to revive the art of analytical writing in their classrooms-from teachers of middle-grade writers to teachers of experienced twelfth-grade writers who are looking ahead to college. We invite you to explore your teaching of analytical writing from a new perspective.

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What The Biggest Misconception About Being an Influencer? #influencer #interview  @Maximilian_Dood

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Cynthia Parr. Foothill High School. Pleasanton, CA

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Do you find it difficult to go longer than a few hours without checking your social media feeds? Are you constantly thinking of ways to turn recent events into snappy tweets and posts? You may have what it takes to become a social influencer.

What is a social influencer? Quite simply, a social influencer, or social media influencer, is someone who has a reputation of authority or expertise in a particular area and who uses that authority to engage with large numbers of social media followers. A social influencer can contract with various companies to promote their goods and services to these followers.

Essentially, a social influencer is a 21st-century advertising guru. If you want to learn how to become a social influencer, continue exploring this career guide blog, and then research your social media degree options.

What Is a Social Influencer: An Overview

Social media may still be fairly young, but the concept of social influencers is not. In fact, it predates computers. One early example of the use of social influence to sell products dates back to 1765.

In that year, British entrepreneur Josiah Wedgwood was looking for a way to convince customers to purchase his sets of fine china rather than those of his competitors. He created a special china set for Queen Charlotte, who was King George III's wife. Queen Charlotte clearly adored the set because she designated Wedgwood as the "Potter to Her Majesty," and the line of china became known as "Queensware." ¹

Naturally, Wedgwood sought to capitalize on the royal stamp of approval by publishing advertisements aimed at aristocrats and those with high society aspirations. He also named some of his china pieces after various members of the royal family. To this day, the Wedgwood name is still considered a luxury brand, and customers are, therefore, generally willing to pay more for these china sets. ¹

This example demonstrates the power of social influencers. When someone as important as the Queen of England endorses a product, the endorsed brand is instantly elevated in prestige. This increased prestige leads to greater sales and more loyal customers.

The methods of brand endorsement have changed significantly over the years, but the concept remains the same. Today, social influencers are generally those who fit the following characteristics:

Someone who holds a position of authority or credibility (in other words, someone who has an established personal brand)

Someone who actively posts engaging, entertaining, and/or informative content in a niche area

Someone who has attracted a fairly sizable following of fans on social media

Someone who can leverage their authority to influence their followers' purchasing decisions

It's important to stress that the power of a social influencer stems from their ability to cultivate relationships. A social influencer must build trust with their audience, and they must paint themselves as someone whom their audience would aspire to emulate.

As such, a social influencer cannot simply post advertisements all day long. Rather, to attract and retain a following, an effective social influencer must provide their audience with a variety of quality content. Some of that content can consist of promotional material for specific brands, but an audience can quickly become disillusioned and disengaged if 100% of an influencer's content is promotional.

How to Become a Social Influencer

The process of how to become a social influencer can sometimes be lengthy. It can take time to build up a core following of devoted fans and then to cultivate relationships with companies that pay you to endorse their products. If you've decided to earn a social media degree, you will begin working to build your personal brand while you are still in school.

Every social media influencer's path is different. In general, however, you can follow these steps to become a social influencer:

1. Choose a niche: All effective social influencers must have a niche area in which they build their authority, reputation, and expertise. For example, you may decide to focus on food and restaurant reviews. Skin care and beauty products, outdoor recreation, physical fitness, and DIY crafts are other possibilities. It's important to be authentic in your posts; therefore, choose a niche that fits your passions and that you won't eventually find boring.

2. Determine your demographic: Once you've chosen your niche, you can choose the type of audience to which you intend to appeal. For example, if your niche is beauty products, you might target women ages 18 to 26.

3. Select your channel: Social influencers generally choose one main social media channel, such as Facebook, Twitter, Instagram or YouTube. You may be active on multiple platforms, but you should concentrate the majority of your posting efforts on your main channel. Select a main channel that appeals to your target demographic and makes sense for your niche.

4. Develop an editorial calendar: An editorial calendar is essentially a schedule of the content that you plan to post online. It's important to post to your platform on a predictable schedule. For example, your editorial calendar might include Instagram posts five times per week and a YouTube video once per week.

5. Encourage traffic and cultivate followers: You can use the strategies of various social media platforms to encourage users to follow you and engage with your posts. For example, use relevant hashtags, make your content shareable, and encourage users to post their own comments.

6. Encourage brands to reach out: Write a short bio that labels you as an influencer who actively welcomes brand collaborations. Include your contact information on your social media profiles to make it easy for brands to reach out.

Earning Your Social Media Degree to Become a Social Influencer

Not all social influencers have a social media degree. Therefore, earning a Bachelor of Arts in Social Media can definitely give you an edge in this highly competitive marketplace. Remember that successful social influencers do not simply post advertisements; rather, they must create high-quality content that entertains and engages their audience.

A social media degree will help you acquire the core competencies necessary to build and maintain a large following of fans. You'll learn to cultivate relationships with both followers and clients, and you'll learn to construct well-designed content that appeals to a wide audience. You can generally expect to study topics including the following:

The cultivation and curation of social media communities

The creation of content for specific industries, such as sports and entertainment

The development of comprehensive social media strategies and campaigns for specific audiences

The use of industry standard tools for developing and evaluating social media campaigns, including the use of social media data analytics

Reputation management for brands, including strategic channel monitoring and content creation

As you work through your studies, you can begin practicing what you've learned in the real world. Create a social media account, choose a niche and begin posting high-quality content designed to attract followers.

Whether you want to become a social influencer, a social media manager or a similar professional, you can begin your journey toward a rewarding career at Grand Canyon University. GCU's cutting-edge Bachelor of Arts in Social Media degree program delves deeply into critical subject areas, including strategic planning, reputation management, advertising copywriting, and social media for specific industries, such as sports and entertainment. Graduates will emerge with strong competencies in creativity, communication, leadership and global awareness.

To learn more about this degree and our other modern programs, click on the Request Info button at the top of your screen.
¹Retrieved from NPR, Planet Money, How to Get a Celebrity Endorsement From the Queen of England in September 2021

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Do you find it difficult to go longer than a few hours without checking your social media feeds? Are you constantly thinking of ways to turn recent events into snappy tweets and posts? You may have what it takes to become a social influencer. What is a social influencer?

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This ‘Wall Street Girly’ Wants to Make Wealth More Accessible

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Vivian Tu is one of a new wave of female influencers who are using TikTok and Instagram to spread the message of personal finance to millennials and Generation Z.

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The Social Dilemma | Official Trailer | Netflix

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FYRE FRAUD • Official Trailer | Hulu Original Documentary • Cinetext

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New studies quantify TikTok's growing impact on culture and music

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Trends on TikTok drive and inspire action. Our community has made stars out of musicians like Lil Nas X and Olivia Rodrigo, and brought about big wins for brands including eos shaving cream, the brown

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Content Moderation And Free Speech | Patriot Act with Hasan Minhaj | Netflix

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YouTubers have to declare ads. Why doesn't anyone else?

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You're handing over your personal data online all the time. The Privacy Chicken wants your data, too. But instead of being pilfered without your knowledge, this game forces you to make a clear choice. It's easy to win! Just give up your personal information. Or are you too chicken?

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Opinion | Game: Can You Defeat the Privacy Chicken? (Published 2020)

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You're handing over your personal data online all the time. The Privacy Chicken wants your data, too. But instead of being pilfered without your knowledge, this game forces you to make a clear choice. It's easy to win! Just give up your personal information. Or are you too chicken?