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The gruesome act of the serial killer Jeffrey Dahmer who killed 17 boys/men. 

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The movie I have chosen is The Jeffrey Dahmer Story, it is based on a real story and was filmed in multiple locations in the United States for example Milwaukee, Beverley Hills and Los Angeles. However the location that I am going to be discussing is Milwaukee, this is where he had committed his crimes from around 1970s to 1990s. Milwaukee is known as "Brew City" as it has a reputation for drinking and brewing beer. They have breweries that have been opened for over a century. This became a huge hit as Milwaukee has a lot of German immigrants, and since then they introduced their beer making skills making it become one of the main reasons for tourism within Milwaukee.

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The crimes that Jeffrey Dahmer committed had a significant impact on Milwaukee, it has completely changed how the city is perceived. The case became known worldwide and many documentaries and movies were created to make awareness for what had happened. This has brought a lot of change and attention to the city, which led to the rise in dark tourism in the area as people were drawn to locations and events that were related with Dahmer's case, certain areas have become a tourist attraction because of attachment to what had occurred and they want to see it in real life which is why they travel to the city. According to (Sayers, n.d.) they welcomed over 90 million visitors in 2020. Which is far better than the year before however it was still during Covid-19 so the numbers were still quite lower than before. Since the production of this movie it has been said that the numbers have risen dramatically by 8.7% since 2021, which is an overall of around 111 million. It has been said that 2022 was a record year for Wisconsin and Milwaukee. Owing to the fact that this was because the show Monster: The Jeffrey Dahmer Story came out it got a lot of exposure making people book dark tourism tours that relate to his case. When tourist go to bars where he preyed on for his next victims and they even go to the apartment blocks that he lived in. As a result of this tourists spent around 3.3 million dollars and this opened up new jobs for the locals which amounted to over 40,000 job vacancies.

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Netflix Dahmer show draws true crime tourists to Milwaukee bar | FOX6 News Milwaukee

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In the recent years since the movie has been out, there has been a rise in merchandise related to true crimes, for instance books and collectables. There are many companies that are capitalising off of Dahmer, however it is contributing to the locals. What Dahmer has done also created a larger cultural impact on society because it has lead people to openly discuss more about mental health, criminal justice and lastly societal issues. The current generation is quite popular with the internet and how to use their platforms, it has increased content creation and has led a fascination with Dahmer, it has created a wide surge and has been leading people into doing podcasts and writing books on the issue. Dahmer's story because an international story which led to Lionel Dahmer, Jeffreys father. To write a book about raising a serial killer. His book 'A Father's Story' was first published in 1997. There was a wide range of books and documentaries about Dahmer, however one of those were of his final days before passing. Referring to “Murder: Jeffrey Dahmer’s ‘Revelations.’” (John, 1994), it has been said that Jeffrey Dahmer would be eligible for parole in 2934, however he served around 3 years of his sentence before he passed away.

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There has been a lot of social media coverage on Dahmer's case, where posts and articles are going viral. They share little snippets of his crimes and go viral all over popular platforms like TikTok. Jeffrey Dahmer also has his own hashtag where people can search about him and research of true crime. People engage with this a lot and use the hashtags to search about the city and the history behind it. Digital content has played such a significant role in educating and exposing the public about this cannibal serial killer, through various books, online articles and blogs.

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How Milwaukee can be enhanced by showcasing digital output?

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How Milwaukee can be enhanced by showcasing digital output?

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Enhancing Milwaukee can elevate its tourism and be able to provide tourists with immersive experiences. One way they can achieve this is through augmented reality (AR), where they can develop and app that is like google maps with the 3d view where they can point their camera at a historical building or monument and it will tell you information on the event that happened there. On the other hand they can also have a themed virtual reality tour, where they can experience the music festivals, brewery tour or certain events that happened. Lastly they can use content creators and influencers for partnerships and let them show people local events and unique experiences in Milwaukee to draw in more attention.