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Research Question: What are the most important aspects to consider while creating an information campaign for Asian students?

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Key Concept 1: Theory of Planned Behavior (TBP)

- as it is an intention-based model which would help to determine the possible obstacles, preventing Asian students from using the app, and predict their intentions.

Key Concept 2: Hofstede Cultural Dimensions

- in order to determine how cultural indicators affect people’s intentions

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Internal Goal: by determining intentions of Asian international students about their readiness to use the ‘StaySafeAbroad’ program from primary data sources, including surveys and interviews.

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External Goal: To produce an information campaign for University Medical (UM) in order to promote a new ‘StaySafeAbroad’ program to Asian international students

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The research objective of UM is to produce a set of design requirements for a StaySafeAbroad program to inform and make international Asian students comfortable to talk about their Covid-19 related problems

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The research objective is to do or produce an information campaign for UM in order to promote their new program to Asian International Students.

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How power distance rate of the tg affects their behavior?

How collectivist society visit the hospital?

How the target group react in uncertain situations?

What is the attutide of the tg towards the foreign medical system?

What are the thoughts of the tg relatives/friends towards the issue?

How hard or easy it will be for the tg to use local medicin facilities?

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Hofstede: power distance, collectivism, uncertain avoidanceTPB: attitudes towards the issue, subjective norm, perceived behavioral control

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Hofstede: power distance, collectivism, uncertain avoidanceTPB: attitudes towards the issue, subjective norm, perceived behavioral control

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What are the differences of Asian culture and UM?How TPB is working with the case?

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What are the differences of Asian culture and UM?How TPB is working with the case?

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Hofstede cultural dimensionsTPB (theory of planned behavior) 

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Hofstede cultural dimensionsTPB (theory of planned behavior) 

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UM will achieve their internal goal by collecting data about Asian international students affected by corona virus using downloadable mobile app

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a)    By investigating attitudes and values about the needs of the target group to overcome barriers that hold them back of making an appointment from a survey (needs)

b)    By comparing the staysafeabraod program to similar programs from secondary research/ user reviews

c)    By exploring and assessing trends about mobile applications from secondary research

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By collecting opinions and exploring perceptions regarding Asian international students attitudes towards medicine abroad from audiences, blogs, personal communication.

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The research objective includes to produce design requirements for the information campaign for the UM to inform Asian international student about Covid-19 information and to encourage them to make appointments for corona virus testing

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To design an information campaign to promote new program to Asian international students for Iniversity Medical (UM) in order to make Asian international students comfortable to complain about their health statement.

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To collect information about (1) what the Asian target group values, (2) which audience behaviors, activities, or emotions should be designed to elicit, (3) how the environment can be helpful or harmful. All with help of primary and secondary data.

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The research objective is to produce a set of requirements for the StaySafeAbroad campaign for University Medical (UM) that will

1)   Provide corona virus testing, tracing consultation, and hospitalization services.

2)   To evade Asian student that are avoiding corona virus testing or reporting COVID-19 symptoms.

3)   Provide a confidential and customized digital tool for accessing corona virus and COVID-19 information.

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To what extent culture affects use of local university health organizations outside of their homelands?

How health of international students affects the motivation to use local university health organizations?

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Culture

Health

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(h)	Formulate a different ratings question for each of the sets of 3 indicators from (e)(= 3 different ratings questions). Be sure that all of the 9 indicators are included in one or another ratings question

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(h)	Formulate a different ratings question for each of the sets of 3 indicators from (e)(= 3 different ratings questions). Be sure that all of the 9 indicators are included in one or another ratings question

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(g)	Choose 3 concepts from your research questions in (d) and (f) that are most central to the case study. Identify a set of 3 indicators for each of the 3 concepts relevant to the case study 

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(g)	Choose 3 concepts from your research questions in (d) and (f) that are most central to the case study. Identify a set of 3 indicators for each of the 3 concepts relevant to the case study 

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(a)	Write a complete external goal section for a research objective for the University Medical assignment based on the information in CASE STUDY: UNIVERSITY MEDICAL

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(a)	Write a complete external goal section for a research objective for the University Medical assignment based on the information in CASE STUDY: UNIVERSITY MEDICAL

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(b)	Write a complete internal goal section of a research objective for the University Medical assignment based on the information in CASE STUDY: UNIVERSITY MEDICAL 

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(b)	Write a complete internal goal section of a research objective for the University Medical assignment based on the information in CASE STUDY: UNIVERSITY MEDICAL 

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(e)	For each of the key concepts in (c), identify 3 sub-concepts relevant to the previous literature and case study 

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(e)	For each of the key concepts in (c), identify 3 sub-concepts relevant to the previous literature and case study 

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(f)	Write one sub-question relevant to the case study for each of the sub-concepts in (c). 

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(f)	Write one sub-question relevant to the case study for each of the sub-concepts in (c). 

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(d)	Write one central research question relevant to the case study for each of the two key concepts in 

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(d)	Write one central research question relevant to the case study for each of the two key concepts in 

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(c)	What are two key concepts for research relevant to the case study that can be drawn from these findings?

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(c)	What are two key concepts for research relevant to the case study that can be drawn from these findings?