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Lowering the self esteem of the people by discriminating on the basis of their skin colour to promote their brand.

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Lowering the self esteem of the people by discriminating on the basis of their skin colour to promote their brand.

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What if we could market a comprehensive idea of beauty? 

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What if we could market a comprehensive idea of beauty? 

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The western notion of race shouldn't be imbibed in the eastern philosophy.

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The western notion of race shouldn't be imbibed in the eastern philosophy.

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What if there was no obsession with skin tone in South Asia?

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What if we could see the inner beauty in people and not judge on outside appearance?

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Earning humongous profits by redefining the definition of beauty

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Earning humongous profits by redefining the definition of beauty

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What if it had not been culturally embedded?

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What if the industry could look beyond gaining market and do value based advertising?

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Even the most influential people promoting the idea of fairness

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Even the most influential people promoting the idea of fairness

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It's been an age old concept and it's deeply imbibed in people. 

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It's been an age old concept and it's deeply imbibed in people. 

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Advertising agencies promoting it

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The idea of fairness is problematic

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Marketing of the 'fairness' idea of beauty by big industries

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The concept of the power of looks needs to be changed.

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The concept of the power of looks needs to be changed.

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The society hegemonizes the masses in buying these products.

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The society hegemonizes the masses in buying these products.

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What if we could break this age old tradition of judging based on skin color?