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T4 | Where to grow?? Cook's Options. Weight PROS & CONS

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T4 | Where to grow?? Cook's Options. Weight PROS & CONS

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- Wearables:

Apple is leader in wearables in 2019 and it is still growing. Market share 31,7% 2019. Lots of room to innovate.

Apple watch: cost $84 and sells for $349. Low cost/price ratio. Leaders in smartwatches.

Airpods: sells for $200 - 249. Hearables market share 53%. Projected sales 2020 85M (vs 60M en 2019).

Virtual reality glasses (metaverse) ??

- Services:

Exclusive material for our customers. Support for our hardware and wearables.

Privacy as a service

Health services - related to apple watch

Applepay: 11M 2015 to 988M in 2019. Face recognition - privacy.

Applecare: since wearables are growing this will become even more necessary.

Applearcade:

CON: Big competitor as Microsoft (9.5 m suscribers in 2019)
Only 100 games in comparisson with more than 800 titles offered for the rest of the players
PRO: Estimated growth 12  million suscribers by the end of 2020
Low price in comparisson with the cometetitors
Exclusive GAMES

Applemusic: maybe give bigger benefits to artists in order to compete with spotify. Exclusive material. Spotify has negative return on sales. Good time to attack.