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Initial logo experiment using initial colour palette

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Initial logo experiment using initial colour palette

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I want to go for a minimal logo. After featuring this on the front page and trialing it was a logo I asked relatives if they could guess what the app was and who it may be targeted towards. I received mixed reviews so decided to make further developed my second favourite and in my opinion, strongest logo. I will later present them both to new people and ask which one they feel fits my target audience best.

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I developed this based off of the idea of having a piece of paper or post it note paper clipped on study notes etc, trying to keep it in the theme of my brand.

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Initial digital mock up for layout of brand book page.2&3

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Initial digital mock up for layout of brand book page.2&3

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From looking at these from making them using my initial sketch of how I wanted my brand book to look, it is clear to my these elements come across as childish. It is easy to merge between being childish and being 'cool' when trying to advocate to a broad audience with a study app. I wanted to further refine my colour palette and elements I use within my brand book.

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I then created stickers to fit the trendy theme I was going for in my brand book.

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Breakdown of the brief and what is required.

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Initial research into what a brandbook is and what its purpose is.

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Analysing the layout and features of a brandbook

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Research into brand personalities and existing brands.

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understanding and analysing tone of voice

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Audience analysis: why audience is so important

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Brand Manifesto research and analysis p1

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Brand Manifesto research and analysis p2

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stereotype, archetypes and personas analysis

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Persona analysis

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Competitors research

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My 2 personas

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Image making research

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Image making- Primary images

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I took to instagram to find out which colour palette people thought would appeal more to a uni student. It was quite a close call but the bottom colour palette won. After analysing the data, it was clear to me that the majority of people who voted for the top one was all people who are teens and don't attend uni or teens who do academic subjects such as law. Maybe this is due to their preferences? maybe they are basing it off of what is already currently existing as brands who accommodate to university students? or the stereotype and theory that these colours are more suitable for education purposes. Either way, it became apparent to me that the people who voted for the top are also my target audience. I needed to find a way to accommodate to their likes too, as the brief was to make the brand as accessible as possible for all uni students. This is one of the reasons I decided to incorporate colours from the top palette with the bottom.

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Two initial ideas for brand book

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Glyph Workshop p1

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Glyph Workshop p2

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Glyph Workshop p3

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We were given a theme, and was told as part of a workshop for image making to create a collage which represents this them

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Eponyms p1

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Eponyms p2 - rough sketches

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Eponyms p3

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Logo development

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Research into brand who use a similar colour palette and who their audience is and how they use it.

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colour palette, initial symbol and chosen typefaces

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Choosing a typeface p1

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Choosing a typeface p2

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Due to the lockdown and not having access to a printer at home, I have created a mockup of my brand book. If given the opportunity to print and bind this brand book, I would consider using staples (coloured or silver) and some sort of clip. Or if limited a simple saddle stitch to resemble school text books.

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Experimenting with colour coordinations

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Exploring positioning main body of text

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Exploring positioning main body of text p2

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Having a connecting sticker flow from one page to another really spoke to the tone of voice I am going for. Through changing up the positioning of the type and having some centred left and some centred right text, I am intentionally creating a unsymmetrical system and breaking the flow and design rules. This is so I can voice my tone of voice further. Rule breaking is a common teen stereotype.

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I feel this spread feels too minimal. It does not flow well with the other pages as I wanted it too. It feels very removed.

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Upon asking a tutor what they felt about my brandbook, they agreed. This page simply did not illustrate my tone of voice. I then decided to add more stickers and add to the 70s sticker theme I was going for.

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An initial login page

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I later decided on just having the logo to click on when entering the app. I started laying out my wireframes and page colours and icons.

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Creating a grid page to create a 'feed'. On the far right, I am developing the profile page.

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I decided on using royalty free images as I simply did not have enough of my own due to the lockdown and not being able to take more images of friends.

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A completed panel on my main feed page

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I created this survey to find out if there are any glitches in my app and to see if other people can access it and use it accordingly.

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Overall, I am happy with the feedback I obtained on my app and its functionality.

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An article found on the news and action page

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An article found on the news and action page

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I came across this brand on pinterest. I loved the combination of colours on the pages and print work. I knew straight away this was a brand aimed at the same target audience I was going for. I feel the images helped majorly with this. This really inspired me as it gave me the confidence and reassured me that my colour palette would work. I loved the simplicity of the logo and the symbol below it.

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This particular app was the one I found that matched my brand book the most. when seeing it I felt it was mine in a weird way. I loved the colour palette used and wanted to take inspiration from the layout they used. It was bold, bright but all work in harmony together. The featuring of stickers on the app is what I did in my brand book but did not think of bring to my app before seeing this.