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Throughout this pre-production stage, the director in charge of the video ad will expand on the script or storyboard that was already created during the pitching phase. A normal director will construct a board of directors, which is a storyboard version of the director tailored to the director's vision and mission, as well as in more detail frame by frame, since this board will be the guide on how the director will proceed. A typical director will develop a board of directors, which is a storyboard version of the director tailored to the director's vision and purpose, as well as in more detail frame by frame, since this board will serve as the director's guide on the day of filming. The board of directors also includes a voice over or dialogue script that may be customised to fit the needs of any video ad production.

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The actual production process can begin once all of the cast and crew have been hired and the script has been edited and authorised. Each location is visited by the entire crew and cast, and each scene is shot until it is satisfactory. Everyone will then proceed to the next scenario. This technique is repeated until all of the film's scenes have been shot.

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After the filming is over and all of the frames in the storyboard have been shot, it's time to move on to post-production. From offline editing, when the frame by frame arrangement is arranged according to the plan in the storyboard, to picture lock, where the frame by frame arrangement has been approved by the brand

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KUT 311 - DIGITAL VIDEO PRODUCTION

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KUT 311 - DIGITAL VIDEO PRODUCTION
INDIVIDUAL ASSIGNMENT