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1. Increase referrals through a short intro video of local skateboarders
- tips / tricks
- history (emotional connection with user)
- product details
+ advertising with platforms to gain awareness / branding

2. Reward user
-  Campaign - "bring back your empty can for xx% off the next bottle to share with your friends"
- Subscription - "aftersales services - free repair' / insurance coverage for accidents
- Year on year subscription discount
- Family discounted plan

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2. Build a community around your product > 4. Reward structure (gamification/loyalty) 

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2. Build a community around your product > 4. Reward structure (gamification/loyalty) 

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Customers: Repost / Sharing / Likes in various social media platforms.

Company: Repost and advertise on what are the available products + retargeting customers with similar interest.
- provide customization options (colors / design / size)

Campaign: last minute deals with customization  - creates a sense of urgency
Target the right group of audience (skateboarders / sports / outdoor activities)

"Receive tips/tricks when you purchase an item from us."

"Yearly subscription plan"

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4. Show popular / common behavior > 3. Simplify choices > 1/ Show items are running out  

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4. Show popular / common behavior > 3. Simplify choices > 1/ Show items are running out  

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2 step approach to convert user to customers

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2 step approach to convert user to customers

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1. Free Trial for 1st time user
2. Referral program to get free skateboard/paint session
3. Social Media Discount - tagging the company
- Repost / Sharing / Likes in various social media platforms
- Campaign Name: "Show me how you skateboard"

For example:
100 likes/share - free 1 session
1000 likes - free skating board

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2: Offer a Freemium model + 3. Exclusivity with Waiting List

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2: Offer a Freemium model + 3. Exclusivity with Waiting List