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Recommend products for different types of markets (Mass/Niche).

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Recommend products for different types of markets (Mass/Niche).

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niche market

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mass market Vs niche market

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In most markets there is one dominant (mass) segment and several smaller (niche) segments.

For example, in the confectionery market, a dominant segment would be the plain chocolate bar. Over 90% of the sales in this segment are made by three dominant producers – Cadbury's, Nestle and Mars. However, there are many small, specialist niche segments (e.g. luxury, organic or fair-trade chocolate).

Niche marketing can be defined as:

Where a business targets a smaller segment of a larger market, where customers have specific needs and wants

Targeting a product or service at a niche segment has several advantages for a business (particularly a small business):

Less competition – the firm is a "big fish in a small pond"

Clear focus - target particular customers (often easier to find and reach too)

Builds up specialist skill and knowledge = market expertise

Can often charge a higher price – customers are prepared to pay for expertise

Profit margins often higher

Customers tend to be more loyal

The main disadvantages of marketing to a niche include:

Lack of "economies of scale" (these are lower unit costs that arise from operating at high production volumes)

Risk of over dependence on a single product or market

Likely to attract competition if successful

Vulnerable to market changes – all "eggs in one basket"

By contrast, mass marketing can be defined as:

Where a business sells into the largest part of the market, where there are many similar products on offer

The key features of a mass market are as follows:

Customers form the majority in the market

Customer needs and wants are more "general" & less "specific"

Associated with higher production output and capacity (economies of scale)

Success usually associated with low-cost operation, heavy promotion, widespread distribution or market leading brands

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term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche mark

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mass market is about reaching as many people as possible, while a niche market is about reaching only a specific group of people. An example of a business catering to a mass market is a national grocery store

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A mass market is about reaching as many people as possible, while a niche market is about reaching only a specific group of people.

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A mass market is about reaching as many people as possible, while a niche market is about reaching only a specific group of people. An example of a business catering to a mass market is a national grocery store chain, while a niche business example might be a local butcher shop.

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Niche market" Evian water"

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try this song FOR FREE!!!!!

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Pepsi Zero = niche
Normal Pepsi = mass

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car

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mass market

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mass market

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milk it will be found on a mass market

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mass market

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Bulgari , niche market

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Niche market

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Niche market.

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Mass market

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niche market

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water mass

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Golde is niche market

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mass market

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mass

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mass market
vegetables

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mass market

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Laptop its a niche.

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Clothes is a mass market

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niche

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jewellery
can be found in niche market

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it is a niche market

mahra esam

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niche

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niche market products like:
handmade products
pet food
beauty products
shoes for plus-sized women

mass market products like:
coca cola
paper towels
soap
toothpaste
and more products that are essential for everyone

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branded perfumes like gucci and chanel perfumes are a niche because most of them are expensive and seen as luxuries.

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Mass

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Iphone 12  \ apple store
IT Niche
because , the product is expensive for some people the price around 6,000 or 7,000 its depends on the GB.

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niche

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LG TV 8K
It Niche.
Because  It is expensive around 20,000 AED

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fruit and vegetable mass

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Diet pepsi is a Niche market.
Normal pepsi is a Mass market.

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Eyman
Mass

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Recommend products for different types of markets (Mass/Niche).

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Recommend products for different types of markets (Mass/Niche).