# data[].attributes.body
Strengths:
- Customer orientated (caters to a large group of consumers and provides goods at low prices)
- Location (no cost of physical retail stores as it is all online)
- Largest merchandise seller (as of 2021 has sold 75 million products)

Weaknesses:
- Simple business model (easily copied by competitors)
- Unethical business practices (inhumane work conditions)
- Contributes to land fill

Opportunities:
- Can easily expand into every goods-related market
- Could open physical stores for more convenience of consumers
- Expanded into service-related market through ownership of twitch, more interplatform opportunities

Threats:
- Unethical business practices are unappealing to consumers
- Strong competitors (Eg. Target, eBay, ect)
- Lack of trust from consumers (known for having fake reviews, fake products, ect)

# data[].attributes.body
Strengths:
- Affordable, high quality clothes
- Stores all around the world
-Have a good/clean corporate image
-Strong workforce
-Japan's leading fashion brand

Weaknesses:
-Less clothing choices
- Uni Qlo's style only appeals to a very niche group
-Many other fast fashion competitors that are often a lot larger

Opportunities:
-Increase locations globally
-Stronger advertising
-Come up with more trendy clothing designs that appeal to more people

Threats:
-fast changing fashion trends
-Competition from other fashion brands
-decrease in customers due to pandemic or changes in world

# data[].attributes.body
Strengths
- No qualifications needed to work there.
- Affordable/Cheap food
- Widely franchised all around the world.

Weaknesses
- Unhealthy food image
- Employee Dissatisfaction
- Untrustworthy suppliers

Opportunities
- Trends to healthier foods, introducing more healthier foods to KFC menu
- Home meal delivery
- Cheap menu

Threats
- Many other fast food competitors (Maccas, Hungry Jacks, etc.)
- Many lawsuits
- Trends towards healthier eating are not accounted for on menu

# data[].attributes.body
By Avi, Paul, Zane and Oli

Strengths
- Brand: Apple has created brand awareness and brand loyalty
- Corporate image: good reputation acts as a comfort factor for customers and assures them that they are buying from the best
- Core competencies: High quality product

Weaknesses
- Limited distribution: Apple has a limited distribution capability
- Narrow Product Line: Over 55% of sales are in one product line - the iPhone
- High priced products: iPhone high prices are causing lower adoption rates in the face of lower cost competitors

Opportunities
- Economic Growth: Apple can make significant investments in marketing to fuel growth
- New technologies: Apple has the innovation and design to meet people's continuous everchanging technological needs
- Acquisitions in Asia

Threats
- External crisis of COVID outbreak will dramatically impact the sales revenue
- New competitors gaining ground in features, offering lower prices
- Patent infringements: Apple has already faced a one billion dollar penalty for infringing on patents. Not only will this continue to disrupt the company's cash flow but it severely damages the businesses' corporate image

# data[].attributes.body
Strengths:
- 10th most valuable brand in the world
- Tasty food
- Affordable/cheap food

Weakness:
- Unhealthy
- Lack of employee satisfaction
- Negative publicity - sexual harassment

Opportunities:
- More healthy options
- Higher wages - more staff satisfied
- Rebrand - better image

Threats:
- Similar fast food chains - KFC
- More people eating healthy and/or no meat
- Risky investments on technological initiatives

# data[].attributes.body
Strengths
- innovative technology
- established customer base
- strong brand value
- high net profit margin
- employee diversity (creates positive work environment)
- high market capitalization
- market confidence

Weaknesses
- Manufacturing complications
- lack of high volume production
- shortage of batteries
- financial uncertainty (large debt)
- accusations of toxic work environment

Opportunities
- reducing cost of cars as technology matures
- producing own batteries
- entering new market (electric pick up tuck)

Limitations
- product liability claims
- extensive competition
- product defects
- concerns over long term public confidence
- reliance on consumer adaptation
- disruption of supply chains

# data[].attributes.body
Strengths:
- Strong commitment to maintaining and improving the standard of products and service to customers.
- Widely franchised (Australia, United Kingdom, Germany France, etc.).
- Product diversity

Weaknesses:
- Low quality product
- Fast fashion (production cost is low)
- Water pollution and textile waste

Opportunities:
- impact on the society
- Online shopping
- Social Media

Threats:
- competitors with similar target audiences (E.g. H&M, Zara)
- Not many environmental considerations
- Exposed to wrong doings in the business

# data[].attributes.body
Strengths:
- Innovative Products (Keeps up with trends)
- Loyal customer base
- Effective marketing strategy

Weaknesses:
- Highly dependent on outsourcing
- Links to forced labour
- Expensive products (only upper-middle class is able to afford $100 shoes)

Opportunities:
- E-commerce
- Global expansion
- Growing sportswear industry

Threats:
- Competition from Nike, Under Armour...
- Global economic uncertainty
-US-China Trade Tensions

# data[].attributes.body
Strengths
-Brand Value
-Innovative Products
-Wide Ranges of Products
-Design & Technology
-Financing Strength
-Expansion in Services
-Retails Stores
-Consumer Focus
-Marketing Strategy
-Brand of Choice

Weakness
-Expensive Products
-Decline in Market Share
-Limited Advertising & Promotions
-Limited Product Line
-Tracking Allegations
-Fewer Choices in phone's design
-Meeting Custom Expectations
-Incompatibility

Opprtunities
-Loyal Customers
-Widespread Distribuition Network
-Experienced Professionals
-Growing Reliance on Technology
-Lack of eco-friendly technology
-Accesories and Gadgets
-Globalization
-Employ AI

Threats
-Supply Chain Disruption
-Technological Changes
-New Competitors
-Imitation and Counterfeits
-Covid
-Lawsuits
-Market Penetration

# data[].attributes.body
Strengths
- Strong brand awareness and brand value
- Aimed for Sustainability
- Iconic Relationships
Weaknesses
- Poor labor conditions in foreign countries
- Pending Debts
- Several Lawsuits
Opportunities
- Emerging Products
- Innovative Products
- Consumer Direct Strategy
Threats
- Counterfeit Products
- Increased competitive pressure
- Trade Tensions