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Design thinking methodology - Human centered

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Design thinking methodology - Human centered

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We are always thinking about the person at the center of the design i.e. Accessibility, ease of use, DEI/Cultural language considerations, mobility different devices...

Also considering the human touch behind the scenes, that have to maintain it. - Is it something we can scale and keep up on for longevity and a continued great UX?

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Meet them where they're at, providing meaningful learning at the right time

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Meet them where they're at, providing meaningful learning at the right time

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Backwards design (Clearly defined objectives with content that clearly aligns and supports) 

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Backwards design (Clearly defined objectives with content that clearly aligns and supports) 

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Take out the extra fluff where we can to stay focused on content that supports clear measurable (Blooms) objectives.

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Well-designed visuals that feel professional and polished.

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Well-designed visuals that feel professional and polished.

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Demonstrating the difference professional designed makes.

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Smart, well-made design that’s easy to use and feels simple and natural.

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Smart, well-made design that’s easy to use and feels simple and natural.

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Elevated design that enhances usability and creates a seamless, intuitive user experience

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Expert visual & instructional design solutions

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Expert visual & instructional design solutions

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We combine instructional design with expert graphic, video, photo, and UX skills to create polished, user-focused visuals. As a nimble, cost-effective team, we offer a professional alternative to expensive vendors and non-designer solutions—delivering clear, purposeful design that meets the needs of the business.

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We frequently collaborate with leaders as subject matter experts and talent, and we strive to be known as a team that’s exceptional—and enjoyable—to work with.

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Learner-centered

Scalable

Collaborative

Attention grabbing Visuals

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Well designed visual solutions utilize design principles to solve design problems and effectively communicate a message in an engaging way

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Well designed visual solutions utilize design principles to solve design problems and effectively communicate a message in an engaging way

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Balance, contrast, emphasis, alignment, repetition, consistency, white space, hierarchy, unity - they'll feel elevated, intuitive and intentional (although this has already been noted here!)

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Have a process in place (how they reach out, who they reach out to, who owns what part of the process, where they can go for resources, etc) that's easy to understand when partners want to work with us, a skeleton that's easy to repeat every time (but maybe details can be filled in depending on the project)

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People know our faces, know who we are

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They know they can explain their problem and we can put something together using design thinking/design problem solving (even if it's just to give them something to react to)

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Show them that what's possible is usually less impossible than they think :) 

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Show them that what's possible is usually less impossible than they think :) 

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Expanding their horizons on what's possible may spark new ideas, future growth and innovation - showing the power of collaboration!

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Pitch our services in a way that focuses on the design thinking and design problem solving and not just making things pretty - it's so much more than that!

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Pitch our services in a way that focuses on the design thinking and design problem solving and not just making things pretty - it's so much more than that!

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Incorporating visual design, or making things pretty, is important because it makes content and messaging clearer and easier to read or understand, which in turn makes it more engaging - an impact that is often overlooked by leaders without a design background (EX: incorporating hierachy to fit more information on a page in an organized way rather than just making text all the same size and shrinking it down)