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Make your mark on our digital whiteboard and tell us how you feel about the following questions.

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Veronica Adu, Ashley Diaz, Drew Hess, TL Nguyen, and Daniella Orcuilo

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"At Holiday Inn Hotels & Resorts® we pride ourselves in delivering warm and welcoming experiences for guests staying for business or pleasure.

Whether it’s time with friends, family, colleagues or clients we have a breadth of hotels from urban centers to beach resorts offering environments, services and amenities that make it easy to work, rest and connect. "

- Via https://www.ihgplc.com

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Our research will be accelerate the Holiday Inn's plans to open a new location in Hudson Yards, New York in the year of 2022.

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The hospitality industry has seen record lows since the emergence of COVID-19.

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The Holiday primarily targets business travelers and families. Amenities that our target looks for are:

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Competition in the Hudson Yards, New York Area

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Competition in the Hudson Yards, New York Area

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Estimated Total: $65,000- $80,000

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Method- Individual Virtual Interviews
Interviewing those who are based in the Tri-State Area and frequent visitors/ business travelers.

Sample Size (200)
Gen-Z: 65
Millennials: 80
Gen X: 55

Sampling Frame
Interviews being conducted during the first three months of 2021.

Timing coincides with:

1 year mark since the initial Covid-19 outbreaks

1 year since it was declared a pandemic by the World Health Organization.

All participants will be required to fill out an NDA, where the details of our research will be outlined.

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11 Survey Questions

(2) Demographic- based Questions

(2) Occupation related

(2) Previous/Recent Travel Experience

(5) Future Travel Plans

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Please answer the following questions regarding your upcoming visits and trips.

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(Primary Data)

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Due to the coronavirus pandemic more than half of the respondents are either unemployed or working remotely and do not have to travel for work.

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Key Findings:

48.2% of the respondents have not book a room in over a year

26.5% have in the last 0-3 months

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Doblin Deloitte - The Hotel of the Future 

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Doblin Deloitte - The Hotel of the Future 

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Research Report conducted by Doblin
(Secondary Data)

Emphasis on making our plan about the people.

Finding new ways to add a human touch and implement new roles that will enhance the hotel's environment.

The Curator (An Integrator of experiences)

Matchmaker (An Integrator of people)

Neighbor (An Integrator of cultures)

An Architect (An Integrator of Spaces)

Choreographer (An Integrator of Processes)

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Future hotels will be (even more) about people

Hospitality will always be centered around customer experiences and connecting with people. Even as new technology, evolving customer preferences, and new competitive threats change the hotel experience, outstanding hospitality will still require a thoughtful human touch.

The hotel of the future will be an integrator with a new role to play: offering guests a memorable hotel experience uniquely tailored to their expectations for every stay.
Five types of integration guests expect from the hotel of the future:
Curator: An integrator of experiences

The curator integrates external partnerships to keep hospitality fresh and make guest experiences relevant. As curator, hotels can offer a variety of environments that support the mood and mindset guests want, delighting guests through choice and the ability to explore new hotel experiences.

Matchmaker: An integrator of people

The matchmaker reimagines guests as having an equal role in building personal connections with the hotel brand and between guests. A matchmaker extends and deepens relationships with guests by creating a culture around the brand and allowing the brand to be defined by the network of guests. Matchmakers draw on the current strengths of hotels-like space and hospitality-to build a compelling network of guests that attract more business.

Neighbor: An integrator of cultures

The neighbor expands the hotel into the community and engages locals. It's a destination for hotel guests and locals, but it's more than a portal to the local culture-it's an active participant in the community, a good neighbor that fits into its surrounding context. The neighbor integrates by merging global brands with local cultures. This requires adapting to context while maintaining an overall branded experience and service.

Architect: An integrator of spaces

The architect uses and repurposes spaces and assets. Rather than thinking of a single building in a single location for a single purpose, the architect maximizes space and resources to think outside that box-quite literally. The architect integrates multi-purpose spaces within and outside the single hotel to offer a completely new level of flexibility to guests, while serving new customers. It's reimagining hotels beyond heads and beds.

Choreographer: An integrator of processes

The choreographer focuses on everything but physical space and real estate assets. It's the virtual concierge and the logistics guru. The choreographer integrates services and businesses to act as the nexus of the travel industry-and delivers a seamless and convenient experience for the business traveler.

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The hotel of the future: New experiences, new opportunities | Deloitte US

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Hospitality will always be centered around customer experiences and connecting with people. Even as new technology, evolving customer preferences, and new competitive threats change the hotel experience, outstanding hospitality will still require a thoughtful human touch.

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Top 3 Reasons:

1. Visit family and/or friends - 63.6 %

2. On Vacation - 44.2%

3. Work Trip - 9.1%

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