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Group 6 Activity 3

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Group 6
Activity 2

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Group 6 Activity 1

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Group 6 Activity 2

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Group 1 Activity 1

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Group 6 Activity 1

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Week9_Group 3 Activity 1

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Activity 1

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Week5 Group3 Act 1

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Benefits：1.People can still identify the brand through a clean logo.
2.Not just coffee any more-sell other products(toys cups food)

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What strategy would appeal to these different consumers?

·      High time pressure vs low time pressure

·      High time pressure – put items on sale

·      Low me pressure – get rid of sale

·      Or maybe High time pressure, make incentive deals, but low time pressure can’t take away sale because that may be what the consumer is expecting

·      High time pressure – take longer to make decisions, better quality, electronics look at different levels and compare prices

What sorts of brands might these different consumers consider?

·      When it comes to items you can return, such as clothing it may be more desirable to purchase closer to Christmas

·      Low time pressure – products such as perfume, toys, big name products

Would these consumers be willing to pay “any price”?

How might this willingness to pay differ from what you would be willing when it is not Christmas time?

·      The expectations that there are sales on during Christmas time – but on the other hand if it is last minute they will pay anything

·      If you purchase earlier you can lay by

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1-Give some discount for first group and make some packages for a box or open for 24 hours on that day for second group.
2-For customers from second group, they might to choose their familiar brands. But for the first group.

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her lack of financial ability makes it unlikely that she will buy they bag but if she is motivated enough she will anyway

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-Save up her weekly income
-take a loan
-afterpay (pay
installments)

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·      Status symbol

·      Investment

·      Quality

·      Line pricing, be able to get a smaller one

·      Competition/ raffle

·      Start with a key ring

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Yes she can,Pay installments. Offer her a different model but same categories or early releases because it will be cheaper. Sarah can also get second hand bags. DFO

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Slogan - "Self esteem fueled by protein"
Visuals - Fit, strong gym people, beaches, girls running after gym
- skinny guy looking sad in the mirror and wants the strong man with a girl (drinks protein)