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ABS (Australian Bureau of Statistics). 2011. Census QuickStats: Greater Perth. Canberra, ACT: ABS. http://www.censusdata.abs.gov.au/census_services/getproduct/census/2011/quickstat/5GPER.

Calgary Radio. 2014. “Radio and Television.” Q107FM  Calgary Radio. Accessed May 26, http://www.q107fm.ca/syn/98/33123/radio-and-tv-working-together

CityNews. 2015. “The Thai Food & Cultural Festival coming back in 2015”. CityNews. Accessed May 26, http://citynews.com.au/2015/the-thai-food-cultural-festival-coming-back-in-2015/.

City of Perth. 2016. “Eat Drink Perth – A festival of foodie fun.” City of Perth. Accessed May 26, https://www.perth.wa.gov.au/newsroom/featured-news/eat-drink-perth-festival-foodie-fun.

Good Food Month. 2015. Come and explore Perth Night Noodle Markets| March 18 – 29. YouTube Video, 0:15. https://www.youtube.com/watch?v=Z85uvutkx9E.

Gordon Ramsay Restaurants. 2016. “2016 Food Trends: From Cooking with Fire to Inspired Ice Cream.” Gordon Ramsay Restaurants. Accessed May 26, https://www.gordonramsayrestaurants.com/inspiration/2016-food-trends-from-cooking-with-fire-to-inspired-ice-cream/.

Jensen, Jon, “Street food, #Zanzibar style. Cooking grilled octopus at the Forodhani night market in Stone Town. #tanzania #streetfood #food #art #foodie #travel culture #africa,” Jon Jensen(blog), August 18, 2014, http://www.jonjensen.com/2014/08/18/street-food-zanzibar-style-cooking-grilled-octopus-at-the-forodhani-night-market-in-stone-town-tanzania-streetfood-food-art-foodie-travel-culture-africa/.

Look At WA. 2017. Look At WA. http://www.lookatwa.com.au/Entertainment/radiostations.htmlmelbournefoodandwine. 2016.

Love Letchworth. 2016. “Food Festival-005.” Love Letchworth. Accessed May 26, http://loveletchworth.com/galleries/#.

Melbourne Food and Wine Festive – Saturday 5th March 2016. YouTube Video, 1:12. https://www.youtube.com/watch?v=s4JTgEYL9Eg.

Meld Magazine. 2011. “What’s on: events taking place this March.” Melbourne Food and Wine Festival. Accessed May 26, http://www.meldmagazine.com.au/2011/03/whats-on-events-taking-place-this-march/.

Metropolitan Redevelopment Authority. 2015. “Night Noodle Markets.”. Governement of Western Australia. Accessed May 26, http://www.mra.wa.gov.au/see-and-do/perth-cultural-centre/events/night-noodle-markets,

Stuft Pizza Bar And Grill. 2016. “5 Whiskey Drinks to Keep You Warm This Winter.” Stuft Pizza Bar And Grill. Accessed May 26, http://www.stuftpizzabarandgrill.com/blog/pizza/5-whiskey-drinks-to-keep-you-warm-this-winter/.

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Contribution: Facilitator of activities involved in the Festival.
Research and develop an Activities brief as well as a short film Competition brief as part of the event.

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Discipline: Photography and Illustration Design.
My role on this project was to create drafts of posters to promote our Community Arts project; a cultural food festival called Community Foodies. I included all the details people would need to know about the event, such as location, date and time, and cost. The pictures used are ones that I had taken previously that I thought would suit our event.

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Possible Dialogue for radio advertisement

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Possible Dialogue for radio advertisement

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- "Like what you hear? Come join us at Hyde Park this Saturday for multicultural foods. Search Community Foodies Perth."
- "Community Foodies multicultural food festival. Take in the atmosphere at Hyde Park this Saturday.

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Example of Oudoor cinema screening short films.

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Example of Oudoor cinema screening short films.

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Image courtesy:http://news.curtin.edu.au/wp-content/uploads/sites/13/2013/11/cinema.jpg

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Image courtesy Womadelaide 2016.https://www.womadelaide.com.au/gallery/albums/womadelaide-2015-colour-of-time-parade

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A screenshot of what the Media Pack will look like via email!

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A link to the official Instagram page for Community Foodies!

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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Official Community Foodies Media Release for distribution to all key stakeholders!

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My Contribution - Social Media & Publicity

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My Contribution - Social Media & Publicity

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This event is all about bringing the community together with a common interest of most - food! What better way to celerbate the multiculturalism of Australia, and in particular, Perth, than with an awesome Food Festival that will not only entertain but hopefully, inspire!

My contribution as far as social media is concerned has seen the generation of an Events Page on Facebook. More often than not nowadays, Facebook and all forms of Social Media for that matter, are super easily accessible via mobile phones. For this exact reason, it's crucial we use Social Media as a major platform for advertising, marketing and publicising Community Foodies. The Events Page is public and tagged with a range of appropriately themed tags to aid in its shareability (food, community, festival etc.) The details of Community Foodies are current and updated accordingly. Each of the visual advertisements appear on the page and as new information, ideas, and reveals come to light, we are able to use the Community Foodies Events Page to keep everyone up to date.

The second aspect of Social media that has been engaged is Instagram. A Community Foodies page has been created so that we can actively promote and tease the event itself in the lead up to 21st October. Instagram is a really great 'currency' form of Social Media. I anticipate we will use this a lot more, closer to the event and on the actual event day itself. Posts of the set up, food stalls, food itself, drinks, entertainment etc. We can hashtags via Instagram to tie together our ideas and increase engagement. Hash tagging tracks activity involvement and ensures the content posts are easily accessible to everyone with similar interests.

My contribution as far as Publicity is concerned has seen a Media Release written and a Media Pack put together for distribution to key stakeholders. This ties in nicely with the work Aznita, Jason & Meagan have been doing on the marketing of the event and will hopefully encourage some advertisement and interaction to further spread the message of Communit Foodies!

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A link to the official Facebook Event page for Community Foodies!

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Come along and check out this one day, multi-cultural food extravaganza event! With entertainment for the whole family and FREE entry, it's certain to be a wonderful experience for all! DISCLAIMER - This event page is purely for a University Assignment and this event is not actually taking place.

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A screenshot of what the link to the Facebook Event Page looks like!

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A screenshot of what the Facebook Event Page looks like!

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Possible sounds to include in the radio advertisement

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Possible sounds to include in the radio advertisement

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- Laughter/chatter
- Clinking of glasses
- Cultural music beats
- Grill sizzling
- Drinks being poured
- Frying sounds
- Fire being ablazed sounds
- Scraping the grill sounds

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Not wanting to disturb the listener's listening experience from the radio, I wanted to minimise the dialogue included in the advertisement and instead play different atmospheric sounds that one would hear at our festival. The only dialogue included would be at the end of the advertisement that would provide details for the event.

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Figure 1: Calgary Radio, Radio And Television. 2014, Illustration. Available from: Q107 (Calgary Radio 2014).

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These images are a visual idea of the kinds of shots I had in mind for our television advertisement. It would be in slow motion to have a sort of calming effect while also showcasing the atmosphere, food, activities, and the enjoyment people are experiencing.

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Drinks being poured
Image courtesy: http://www.stuftpizzabarandgrill.com/blog/pizza/5-whiskey-drinks-to-keep-you-warm-this-winter/

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Chef preparing and cooking food with a friendly face
Image Courtesy: http://www.jonjensen.com/2014/08/18/street-food-zanzibar-style-cooking-grilled-octopus-at-the-forodhani-night-market-in-stone-town-tanzania-streetfood-food-art-foodie-travel-culture-africa/

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Fire smoke grill, food being prepared
Image courtesy: https://www.gordonramsayrestaurants.com/inspiration/2016-food-trends-from-cooking-with-fire-to-inspired-ice-cream/

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People laughing and enjoying their food
Image Courtesy: https://www.perth.wa.gov.au/newsroom/featured-news/eat-drink-perth-festival-foodie-fun

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Kids and families taking part in festivities
Image courtesy: http://citynews.com.au/2015/the-thai-food-cultural-festival-coming-back-in-2015/

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The people having a good time
Image courtesy: http://www.meldmagazine.com.au/2011/03/whats-on-events-taking-place-this-march/

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Friendly service
Image courtesy: http://www.mra.wa.gov.au/see-and-do/perth-cultural-centre/events/night-noodle-markets

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Steam and food aroma
Image Courtesy: http://loveletchworth.com/galleries/

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The community of Perth - different cultural groups and ethnicity. It can also generally include people who love multicultural food who might not necessarily be apart of these cultures.

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These radio stations could also be contact for potential sponsorships for our event.

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6EBA and SBS National are multicultual and ethnic stations. Their target audiences would be similar to the audience of our event.

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List of University Radio Stations in Perth

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List of University Radio Stations in Perth

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- Curtin Radio (100.1FM) : Curtin University's radio station
- 89.7FM (89.7FM): ECU based radio station, community radio station for the north of Perth.

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List of Perth Radio Stations And Their Content

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List of Perth Radio Stations And Their Content

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- ABC News radio (585AM): covers news and current affairs
- 720 ABC (720AM): news, current affairs, talk-back
- Magic FM (87.8FM): home of relaxing easy favourites (music)
- Oz Urban Radio (87.8FM): Urban music and radio shows
- Radio National (810AM): open learning, news, and current affairs
- 6PR (88.2AM): discussing news
- RTR FM (92.1FM): specialist music and talks
- Hit 929 (92.9FM): focuses on nineties and today's hit music
- NOVA 93.7 (93.7FM): plays the latest hits and radio shows
- Mix 94.5 (94.5FM): known for playing a variety of music from different eras and genres
- 6IX (1080AM): plays easy-listening classic music
- 6EBA (95.3FM): Multicultural Radio
- 6MMAM (1116AM): classic hits
- 96FM (96.1FM): radio shows and music
- SBS National (96.9FM): Ethnic radio
- TAB Radio (1206AM): country, metro, and eastern states races
- Coast FM (97.3): classic and new rock music
- ABC Classic FM (97.9FM): classical music
- Sonshine FM (98.5FM): Adult contemporary music
- Triple J (99.3FM): alternative youth radio
- 100FM (100FM): interviews, music, sport, and ethnic affairs
- Capital Community Radio (101.7FM): music and information to the Seniors of the Greater Perth area and beyond.
- Noongar Radio: a radio station for the Noongar community

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Possible local television stations to contact:
- Channel 7
- Channel 9
- Channel 10

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Short Film Brief  for Community Foodies Festival

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Short Film Brief  for Community Foodies Festival

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Purpose: screening of short films for festival the theme around Food – “The most wonderful food experience”

Recommend involving a competition in the local area  as a community project, encourage people of all ages to participate and tell their story about food.

Possible ideas:

·     Memories of cooking with my grandmother , mother and her special recipe.

·     Dad’s best vegetable

·     Pasta sauce day

·     Home made meats and preserves

·     The best feast.

Duration: between 3-7 minutes.

A variety of formats accepted.

A group will be set up to firstly handle the entry process and standardize the film formats for screening.

A separate panel from the community will judge.

The winner announced on the day. All films will be shown at the event.

There will also be a general audience award voted by the festival goers.

All film to be G rated.

Sponsors will be found to donate prizes.

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In order to create a variety of experiences, dedicated spaces will be set up for specific activities to encourage interaction and appreciation of the community gathering, .

I have researched the various nominated Perth communities in regard to the type of events, performers and activities that they participate in as well as extensively researched various cultural festivals held in Australia. These ranged from local community initiatives, commercial events and national celebration days.

Interestingly, for a number of communities, in particular those groups, which are new to Australia, do not have a strong representation. Some of these are supported by charities and churches so a lot of performances are church based.

Advanced networking is required to gain a greater understanding of what is available performance wise as well as representative of the group. This would involve making contact with specialised music and community groups for guidance.

The draft incorporates a variety of spaces, including a music based stage , performance including dance displays  - dance seems a common activity in displaying uniqueness of the culture in all groups. There will also be a demonstration stage with the focus on cooking from various chefs and cuisines.

A family/children’s section will be set up to encourage interaction with games and activities.

Lastly, a film screening area for short films produced by the members of all communities will also be incorporated into the activity areas.

Roaming street performers, lantern walkways and a variety of visual props to draw the crowds to different areas.

In regard to the music choice, I am considering a mixture of styles as well as some groups or ensembles that mix various influences and members from different cultural areas with a contemporary style, to appeal to the teenagers as well as displaying unity and benefits of combining talents and influences.

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1. Bombay knights

2. Pasta truck

3. Banana leaf modern Filipino Street food

4. Guzman Y Gomez

5. Maison St Honoré

6. Jumplings Tasty Dumplings

7. Zambrero

8. Las empanadas

9. Meast Middle eastern street food

10. Yahava mobile expresso bar

11. Saigon soul food

12. Jesters pies

13. Mama Jo's dessert truck

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This gives us a general idea of the different cultural backgrounds of the people in Australia. This would help us in determining what cultural foods we can include in the event, as well as the target audience for our advertisements.
(ABS 2011)

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Melbourne Food and Wine Festival - Saturday 5th March 2016

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Uploaded by melbournefoodandwine on 2016-03-05.

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Here are some excellent examples I have found that show the atmosphere of community food festivals that have already happened. I believe our television ads should be similar. This will also help give some inspiration.

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Come and explore Perth Night Noodle Markets | March 18 - 29

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In association with Eat Drink Perth and WAtoday, the Night Noodle Markets will be held over 12 magical nights from Wednesday, March 18 - Sunday, March 29, 2015 at the convenient location of the Perth Cultural Centre in Northbridge. For more information go to goodfoodmonth.com

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Discipline: Creative Advertising & Graphic Design
CAP Role: Promoting and Marketing
-- in the form of television and radio advertisements

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An example of  style of performers  for the event.
Stimela - the Gumboot Musical 2017.Courtesy Adelaide Fringe Festival •https://        cdn.eventfinda.com.au/uploads/events/transformed/532506-234914-33.jpg

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India Tv. 2015. Samosas.
http://www.indiatvnews.com/lifestyle/news/indian-foods-with-no-indian-origins-3775.html

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BBC Good Food. 2017. Paella.
https://www.bbcgoodfood.com/howto/guide/perfect-paella

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Dim Sum central. 2017. Dumplings.
http://www.dimsumcentral.com/

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The blissery. 2014. Macarons.
http://www.theblissery.com/2014/08/french-macarons-recipe

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Traditional food which will be served at the event.

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Traditional food which will be served at the event.

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1.  United Kingdom: fish & chips,roast beef,cornish pasties, scones, apple crumble

2. New Zealand:lolly cake,Hokey Pokey ice cream, colonial goose, whitebait.

3. China:dim sum,egg custard tart, noodles, rice.

4. India:samosas,roti bread, jalebi, different type of curries, tandoori chicken.

5. Italy: pizza, pasta, gelato, tiramisu, risotto, cannoli.

6. Vietnam: bum bo hue, stir-fry hard clam, Hanoi chicken, Vietnamese square.

7. Philippines: chicken adobo, lumpia(spring rolls), tapsilog, puto.

8. South Africa: potjiekos, malva pudding, pap.

9. Malaysia: nasi lemak, murtabak (pancake), banana leaf rice, nasi goreng.

10.  Germany: apple strudel,German sausages and deli meat, sauerkraut, sauerbraten, pretzels.

11. Ethiopia: injera,kitfo, ayibe,dabo kolo.

12. Syria: kibeh,Fattoush, kebab halabi,mahshi.

13.  Turkey: Borek,dolma,baklava, Turkish delight, basbousa.

14.  Indigenous Australia:Rosella jam, damper, Kangaroo tail.

15. Australia:pavlova,Anzac buiscuits, bbq, meat pies.

16.  Spain:paella, empanada, Churros, tortas.

17.  Mexico: burrito,tacos, salsa, enchiladas, tortillas, nachos.

18.   France: macaron, crêpes,  milles feuilles,French sandwiches.

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Discipline:History
This event will help to bring the community together. Australia is a multicultural country, people will understand more about others food needs. It will bring greater respects between cultures. Food trucks and cultural groups & associations are participating in this event.
My contribution
Research on:
- the ABS census website for  statistical information about the largest migrant communities in Australia.
-traditional foods.
-cultural groups & associations & food truck owners.

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Stage 1. Music Performance
Opening ceremony  starting with Welcome to country .
Various musical performers each set 40 min duration.
Performers including :Italian Womens Choir/Filipino Kapamilya Singers/Gamelan Performance/Chamber ensemble/West Australian Youth Jazz Orchestra/The Burundi Band /Dj's

Stage 2. Free Activities/Dancing
includes Free  dance classes
Bollywood Performance
Chinese Lion Dancers
Turkish Dance troupe
SegaLoya Dance Crew

Stage 3. Workshops
Cooking Demonstrations includes guest celebrity chefs.

Family/Children Corner
Variety of  activities include puppet show,
Games from around the world

Short Film Screening  of local short films based on food and stories around food.

Throughout  the venue, street performers.

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Cultural groups & associations participating:

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Cultural groups & associations participating:

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1. United Kingdom- Australian British society,
2.     New Zealand- Manawa MaiTawhiti Maori Cultural GroupPerth Wa.
3.     China-Australian Chinese Community Association,
4.     India-Indian Society of Western Australia.
5.     Italy-The WA Italian Club.
6.     Vietnam- Vietnamese community in Western Australia.
7.     Philippines-Filipino Australian Multicultural Association Inc.
8.     South Africa- African Community Groups in Australia.
9.     Malaysia- Malay Association of Western Australia.
10.  Germany- Rhein Donau Club.
11.  Ethiopia- African Community Groups in Australia 12.  Syria-Australian Arab Association Inc.
13.  Turkey- Turkish Australian Culture House Inc.
14. Indigenous Australia- Noongar culture.
15. Spain- Spanish Club of WA Inc.
16. Thailand-Thai Australian Association.
17. Mexico- Friends of Mexico Western Australia.
18. France- La maison de France, Perth