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Ted Baker as my chosen brand,
My aim:
For Autumn/Winter 2018/19!
*Evening wear for women
*20-30 years of age
*Elegant and trendy

Ted Baker:
*sophisticated and quirky british brand
*The brand opened their first store in convent garden, London, 1990.
*womenswear was launched in 1995
*succesful brand that sells products, clothing for all ages

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Through the start of the project,
Began to look at themes of Humanature and Vulgar. I created a mood board based on my best theme.
Vulgar stands out the most to me due to its politic view, with what's considered vulgar.

people would say, is it attitude or being rude?

is it the media, of looking a certain way or approaching plastic surgery?

Harming animals?

exposing the body?

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becoming a influence:
The Barbican Exhibition, visiting London and taking photography, looking for architectural buildings and artistic graffiti as a starting point. This has given me ideas towards what direction to take.
Researching into WGSN to give me ideas towards patterns and colour palettes-WGSN being one of my sources (featuring future trends). Looking at winter flowers for inspiration.

This collage board of my photography represents Britain, art and colours.

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26th February 2016
(Video shown On stick)
Designer of Tatum Jones S/S 2017 collection
-Trendy
-Floral
-birds and nature involved
-I found this inspiring and similar to Ted Baker in respect to the prints.

This is a current trend seen, floral, floral embroidery, fishnet, and denim.

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I've learnt the basics of sewing (construction), rules of health and safety.

being creative with my designs on Illustrator and expressing my ideas.

to not be afraid to speak up, voice my opinion.

construction:
Toile's being made,
3cm was taken off the hem,
Marked where zips would be
experimentation with pin tucks, pockets and samples also screen printing, which I wasn't a big fan off because of the risk to be taken and ruining the fabric.

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I had experimentation with hand drawings but decided I wanted to express my collection on Illustrator for a realistic outcome.

Creating a range of colours and silhouettes. Looked into synthetic and man made fabrics such as cotton and polyester, silk.

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Fabrics, spec drawing, customer board and final illustration.

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*Referring back to the group crits and taking on any feedback everyone has given me.

*expressing my drawing by hand and by program (Illustrator) I've seen that Illustrator works better for me and that's something I can continue to do over summer and experiment further with this.

*Also practicing the toile has been a strength, to see how my final outcome will look.

*Gathering research and exploring outside of southend, really analysing what's around me for inspiration.

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When Sewing or using machinery:

-Keep hair tied back

-No food or drinks

-Don't keep bags around, this is to prevent any trips or falls.

-don't sew with the pins in, this can break the needle on the sewing machine.

-always turn the machine off when changing the thread.

-don't place your fingers near the needle when sewing.

-Don't wear open shoes on the sewing machine as this can be dangerous.

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Crop jumper:
Fabric: Asset colour- 100% Polyester (Synthetic fabric)
Boat neck
flared cuffs
side zips (invisible)

High Waisted Pencil skirt:
Fabric: 100%Cotton (Natural fabric)
Waistband
centre back zip (invisible)
above knee length

Casual evening outfit.