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Genre, which comes from the French word for 'type', is important for both consumers and media producers. Consumers can make choices about media texts they wish to consume and media producers can create a media text for a specific audience.

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A media audience may be as small as one person reading a magazine or as large as billions of people around the world watching events, like 9/11, unfold live on television. Audiences have a complex relationship with the products they consume.

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Music video institutions are companies who help produce and fund music videos for their signedmusic artists, in which we as an audience watch these music videos nearly everyday as we areintrigued to see what new music videos are starting trends on YouTube.

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Vladimir Propp's narrative theory is often an aspect of music videos showing a;

Hero

Princess

Helper

False hero

Villain

etc.

Levi Strauss' theory is also shown in music videos when the narrative shows either;

Good & Bad

Rich & Poor

Love & Hate

etc.

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It is often that music videos will cut between narrative and performance, the performance often consists of a carefully choreographed dance routine which fits in to the songs beat and lyrics.

Sometimes the artist will be part of the storyline and the narrative, often acting as a narrator and participant at the same time.

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Music videos tend to only focus on some aspects o the lyrics, and tend o only suggest a storyline.

By using miss-en-scene in your music video it adds authenticity to the singer/band. It's also ver key txt you identify the setting and relationship

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Narrative is the media term for story telling.  Narrative is the way the different elements in a story are organised to make a meaningful story. Some of these elements can be facts as in a documentary, or characters and action as in a drama.

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men are perceived to be wealthy, dominant, and powerful. This is to show that the men have control over the female 'objects'.

They are often shown as muscular and of a high status this is to make the artist a 'icon' who women desire and want to follow them and their career. a lot of music videos contain a competitive scenario, this is o show their dominance. They often show characteristics such as drive, motivation, ambition, etc.

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In the media it is often that women are sexualised this also occurs in music videos, this is shown by their provocative clothing, the way in which they dance and how they touch their own bodies and other dancers.

Laura Mulvey says that women should become an object of desire, and are positioned for the pleasure of a male viewer.

some female artists challenge these representations and the stereotypes, such as;

Adele

Megan Trainer

etc.  These artists get viewers by having empowering lyrics and great vocals to join them.

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Media representations are the ways in which the media portrays particular groups, communities, experiences, ideas, or topics from a particular ideological or value perspective.