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Coming of age films do not always use Billboards as a form of advertisement as they have such a low budget. However if the film has become sponsored by a larger conglomerate it is easier for that films advertisement to be distributed. Majority of billboards, no matter from what genre have the same conventions. The only difference between genres can be the difference between animation and real life cinematography. The conventions of billboards are as follows:
The top of the billboard including the actors names across the top, this is similar in both posters and billboards. To help create that sense of familiarity for the audience members.
A main image - this is where the difference between animation and real life films can change. With real life films, there s normally a main image of the main characters so that it is easy to identify for the audience members. However for animation sometimes there can be instead of an image of the main character, could be a picture of a significant object or something that you would associate with the film. For example the Simpsons movie only used homers donut to symbolise for the film, which is something all audience members associate with the animated family.
A release date - most films use billboards as a sense of a teaser poster, and do not include as much information or text because it is hard to see even though the poster will be of a large size. The audience normally see billboards on a commute to somewhere, therefore cannot read all the information, therefore it is a good idea to include only the main text. The release date is one of them as the audience can then remember the date of the films release, instead of reading the credits for example.
A slogan - sometimes billboards will give you something to read to reflect, for example a question or a statement which will make you remember that film as it is associated with the slogan.

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As the coming of age genre is very commonly targeted for younger generations, such as teenagers and young adults, majority of institutions use mediums such as trailers and posters to attract their audience. Instead of using magazine's as coming of age films have a small budget and do not have a lot of money to create advertisements such as magazines.
Key conventions of a coming of age trailer are as follows:

Voice overs or a narration throughout. This can create a personal relationship with the audience members as it feels the character is talking to the audience.
Variety usage of inter titles such as review inter titles and credit titles. This helps to give context to the film and can help give more persuasion to the audience, making them want to come and see the production.
Various different shots, focusing on medium shots. Using different shots can help make it visually pleasing and exciting for the audience as it seems as if there is something going on all of the time.
A uplifting and bouncy soundtrack. This is common in coming of age films as you need to feel uplifted and excited to watch the film, this is one of the main aims for most coming of age films.
Various different characters to flow the speed of the narrative. Different characters helps to create a personal identity for the audience as they can see similarities within their lives, persuading them come and see the film.

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http://www.hollywood.com Submarine is a captivating coming-of-age story with an offbeat edge. Cast: Craig Roberts , Paddy Considine, Noah Taylor, Sally Hawkins, Yasmin Paige

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ME AND EARL AND THE DYING GIRL: Official HD Trailer

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The Perks of Being a Wallflower Official Trailer #1 (2012) - Emma Watson Movie HD

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As coming of age genre films are under the genre of Indie films, there not particularly put into the light when it comes to publicity. This is because coming of age films are normally of such a small budget with upcoming directors, it can be difficult to find real examples to take influence from and to understand the conventions of. However, majority of film related magazines have similar key conventions, which are easier to influence from. Independent film magazines have only two examples, but not exactly of Indie / coming of age films but the company themselves are independent. The two examples are filmmaker and moviemaker magazines. Key conventions of this type of print product are as follows:

A clear view of the masthead - which normally is named after something related to the film industry. This is normally located at the top centre of the page.
A heading to do with the main article of the magazine, for example 'HOLIDAY HOME PREVIEW' - Which is then normally followed on by anchorage text. This text supports the main heading, to make it easier for the audience to understand.
A main image of normally the main character of the film, looking similar to how they would on the poster for the product, this is to keep a common perception of the character throughout. In some occasions, it can be seen that the image is of the actors that are out of character, who would normally wear something completely different to their character to make a visual difference. The image always has a direct mode of address so grab the readers attention.
Subheadings or coverlines which link towards different articles within the magazine, to give the audience a sense of what would come if they were to buy the product.
DATE/ ISSUE NUMBER/ BARCODE/ PRICE
Potentially a slogan for the magazine.

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Movie magazines - This will not always be linking to the coming of age genre. 

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Movie magazines - This will not always be linking to the coming of age genre. 

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Coming of age genre follows similar conventions when it comes to the print product, than you would find on any other print product poster. However due to the quirky-ness and individuality of the genre, there are some conventions in which are included in coming of age print products that I have identified. I have used real life examples of existing media products from coming of age films such as Boyhood, Nick and Noras infinite playlist and Ferris Bueller's day off.

The similar / majority of conventions used are as followed:

A comic style / hand written font for the title of the film and name of the main actors who star in the film. This helps to give a childlike approach to appeal to the younger audience as the films normally address audiences by adding narrative that appeals to only them.
An image, which does not always need a direct mode of address, of the main characters, giving a hint to what their personality may be like, as well as an insight to what the film is about, if it is not partially obvious from the title of the production.
Occasionally there will be a slogan to relate to the film, which will be catchy and appeal to the reader.
A reference to the actors name somewhere on the print product. Either of the main character or multiple principle characters.
The credits to the film, as these always need to be referenced.
Occasionally (especially with more recent films) a review quotation or a reference to a review given by a company that will look beneficial on the print product.
A reference to the release date of the film.