# data[].attributes.body
-family component
-moving music
-emotional appeal - desire to live/ safety
-simulated car crash
-girl wearing wings like a fairy
-slogan appeals directly to life -pathos

# data[].attributes.body
Family turns into a seatbelt to protect the father as he got into a crash and then turns into them embracing once the crash ended. Emphasizes the message to embrace life.

# data[].attributes.body
The ad seems to be about a family pretending to be in a car crash. The rhetoric is purely pathos and emotion as the sad music instills sentiments of sadness in the audience. The girl and mother acting as human seat belts for the ad send the message to wear seat belts so you don’t have a serious accident that could lead to death as it is preventable. The exigence could be an increasing number of car accidents caused by not wearing a seat belt.

# data[].attributes.body
-music is somber and grows more dramatic
-instrumentals are important (volume control)
-Pathos (car crash)
-stirs the audience's emotions
-life can be fragile, and if your not doing it for yourself, do it for your family/loved ones
-sympathy

# data[].attributes.body
The soft music appeals to pathos, inciting an emotional response from viewers. Becomes increasingly dramatic as the ad progresses, taking the viewer on an emotional journey of sorts. The ad targets families, and encourages them to appreciate one another. If they do not wear a seatbelt, they may just lose their loved ones. This is conveyed when the family acts as a literal seatbelt, protecting the father, who would have gotten hurt if he did not have one.

# data[].attributes.body
The commercial is using emotional music to stress how sad it is: Pathos.
Embace life: emphasis on how wearing seltbelt keeps you alive (Ethos I think).
The family watching the dad get into the accident makes people think of how their families would feel if they didn't wear a seatblet and that happened.
The target is families.
Main messege is to embrace life to the fullest by wearing seatbelt.

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-pathos: quick change of emotion when car crashes, -Emotional, slow paced music, speeds up when car crashes, glass shatters- sad, tense
-"embrace life-as child and wife are embracing the father
-intended audience: families, parents, anyone who has a loved one
-message of seatbelt keeping you safe as a family would value the safety of a family member

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Major pathos appeal- tightly knit family with young daughter make people, especially those with a similar family structure, feel connected to the message and people. The music adds to the somber effect. The frozen smiles at the beginning suddenly transform into scared, nervous expressions, representing how things can change in an instant. This dramatic effect helps emphasize the message.
Audience: families, especially those with young children.
Daughter with fairy wings represents youth and embracing life, just like the ad's message.

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Family acts as a seatbelt because the father isn't wearing one... shows that family is always concerned about safety and wellbeing. Seatbelt ensures that an individual will come back to their family.
Emotional music, makes the pathos appeal stronger because the music changes and gets louder when the father gets into the car accident
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Scene turns a serious matter into a funny reenactment. The presence of the family in such a scene reminds people that there are loved ones out there to live for. The daughter and mother keep the father tethered to his seat but also tethered to his life. The seat belt isn't just a safety device, it is a tool that tethers you to the real world.
Music is dramatic, pairing the accident together with the casual setting of the commercial.

# data[].attributes.body
Appeals to pathos. Family watching the car accident. Very sad
Music is somber at first then becomes very dramatic
Family acts as seatbelt because Dad doesn't have one on
Targets families to wear seatbelts and protect your family

# data[].attributes.body
- somber music increasingly becomes more dramatic (pathos; music intends to be emotional)
- family experiencing car accident portrayal looks tragic (pathos)
- Targets families (message to wear a seatbelt if you want to protect your family)
- Main message: if you want to embrace life, where your seatbelt to protect yourself and your family (idea that if you don't wear your seatbelt and get hurt it doesn't just effect/injure you, but your entire families well-being).

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Sad music intensifies as he "crashes"
Aspect of family and children uses pathos to make the audience emotional -- pathos
"Embrace life" -- wife and child embraced him while being his "seatbelt"
People look at how the man's family  members felt when they saw him crashing  and do not want their own family to go through that.
Audience could be anyone with a family

# data[].attributes.body
- Slow piano music in the background --> creates a emotional mood
- Music changes and becomes louder when car crash happens and family goes from smiling to worried --> mood changes from happy to sorrowful and depressing
- Focus on family and hands
-  Family acts as a seatbelt to save father in car crash
- Catchy slogan at the end: "Embrace Life"
- Main message: Not wearing a seatbelt not only endangers your life, but affects others other around you