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The factors a consumer considers before making certain purchases include:

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The factors a consumer considers before making certain purchases include:

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1. product quality,

2. free shipping,

3. easy return,

4. customer reviews,

5. visual search,

6. easy navigation,

7. checkout ease,

8. multiple options,

9. special size,

10. new product

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In other words, consumers take into great consideration the overall look and impression of a product, whether it looks like it will be worth their money, and they will also look at the various things surrounding the purchase, such as what others have thought of the product. Impressions of the company itself also play into a consumer’s decisions— the more sophisticated and put-together, not to mention customer friendly, a company is, the more likely they will get business.

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“Companies spend billions of dollars annually studying what makes consumers “tick.” (Pg 2)

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“Companies spend billions of dollars annually studying what makes consumers “tick.” (Pg 2)

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Advertising can impact the consumer’s reflection of buying certain things in many ways.

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One way is that clever advertising campaigns can alter your perception of the product or item by making it appear more useful, extravagant, or desirable than it really is. Another technique used by advertisers to impact your decisions is that companies will go lengths to delve into what really draws your attention and feed off of that.

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“Studying people’s buying habits isn’t just for big companies. Small businesses and entrepreneurs can study the behavior of their customers with great success.” (Pg 3)

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“Studying people’s buying habits isn’t just for big companies. Small businesses and entrepreneurs can study the behavior of their customers with great success.” (Pg 3)

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For instance, they might look into your general location, browsing history, past purchases, and coupon usage.

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“Everything from the product being sold to the ease of navigation and the colors that are used can affect a company’s ability to convert visitors into customers” (pg 3)

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“Everything from the product being sold to the ease of navigation and the colors that are used can affect a company’s ability to convert visitors into customers” (pg 3)

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Advertising affects almost everybody in the modern world at some point.

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Advertising affects almost everybody in the modern world at some point.

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A purchase I had decided to make was buying a ukulele off of the internet. I had done a lot of research on types of ukuleles, price ranges, material, and quality. Since I don’t have a credit card, I told my mom about wanting to buy a ukulele and she was on board with it. A few hours later, I saw that she’d sent me a text that showed an advertisement of bright, multicolored standard ukuleles displayed in a line. At the top, it said BEST UKULELE FOR BEGINNERS FOR THE BEST PRICE!

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This ad had lured her into thinking it was the best choice with its attention-capturing quality and selection of persuasive words. I can tell this was the case because a little research of reviews of the certain brand told me that they were cheaply made and almost toys, rather than authentic instruments. Anybody who had NOT been fooled by the advertising would have realized it right away. I was sure to tell my mom, then showed her my choice of ukulele, which was a more quality wooden pineapple uke with good reviews all around the internet and half off at the moment. That was the one we purchased, and when it arrived, it was absolutely perfect- the sound quality was rich, the tuning held up great, and the build/structure was flawless.