# data[].attributes.body
1.       What makes the words/phrases memorable/ powerful?

Yes. I think that people rarely write letters anymore and it would make someone feel appreciated and important when we take the time to write them a long heartfelt letter

2.       Are the words persuasive?

Yes. Because it convinces the reader the write a letter to someone rather than a text messages as texting takes little time and could come off as not genuine as it is easier to read and understand what the writer intended as messages in letters are much longer than those in texts.

3.        What is the intent?

To make people write a letter to their love ones rather than text messages as sending letters to people are like giving them a piece of the writer as everyone has a unique way of writing and the bits and pieces of the writers handwriting gives the illusion that the writer is there with the reader.

4.        Does it influence you to buy the product?

Yes it does influences me to write letters to my loved ones if I want to make them feel as if they are important to me

# data[].attributes.body
1. What makes the words/phrases memorable/powerful?
In my opinion, the slogan in the advertisement is powerful as it indicates the special perfume which can make someone addictive to the perfume. The slogan tells us to live the life more interesting. Those phrases in the advertisement tells us that the perfume smells really good where it can make someone become so addictive.

2. Are the words persuasive?

Yes. The words are persuasive as it instill the interest to buy and try the product. Also the phrases used in the advertisement shows that the perfume is from France. Buyers will be more interested to buy this product because of the phrase ' The fragrance of French romance '. This is because France is known as the city of love and everyone admires France as it is very famous among the married couple and also the love birds.

3. What is the intent?

The actual intent of this advertisement is to promote the product and convince the customers to buy the product. The phrase ' Live the Fascinating life ' says that life can be more interesting with this product. Also from the ' A fragrance that wraps him around your fingers ' shows that this product will make a guy to fall easily to a girl with this romantic fragrance. This will make youngsters to buy and give a try to this product.

4. Does it influence you to buy the product?

Yes, it does.

# data[].attributes.body
1. What makes the words/
phrases memorable/  powerful?
- In my opinion, I think the words that used in this advertisement are memorable because this slogan has stood the test of time that reflect break time. The tagline itself 'Have a break, Have a Kit Kat' worked because of its association as recognising life's small defeats, rather than glorifying its triumphs.
2. Are the words persuasive?
- Yes, because the phrase that used in this advertisement which is "Have a break, Have a Kit Kat" is the flexibility of the phrase became the key to its longevity. The benefits in taking a break from something could be applied to all manner of stressful situations. So I believe that people will want to try the tasty Kit Kat to release from stress
3. What is the intent?
- The actual intent of this advertisement is to show and convince people that the tagline ' Have a break, Have a Kit Kat' here helps you to release stress because it can recognise life's small defeats, rather than glorifying its triumph.
4. Does it influence you to buy the product?
- Yes, it does.

# data[].attributes.body
1. What makes the words/phrases memorable/ powerful?
- I personally think the words used in the advertisement are memorable instead of powerful because it is really creative to make use of phrases 'Rock, Paper, Scissors' and relate it with a really interesting choice of picture in the advertisement.
2. Are the words persuasive?
- Yes, because if we take a look at the advertisement itself, the advertisement is actually using a phrase from our childhood game which is "Rock, Paper, Scissors" and I believe after seeing those words, people will want to find out more about the product in the advertisement.
3. What is the intent?
- The actual intent of this advertisement is to show and to convince people that the product showcases in the advertisement are actually good and quality product.
4. Does it influence you to buy the product?
Yes, definitely.