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Value for Money: brand image, quality, customer service

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Internal growth- Some of the ways businesses can grow is through marketing a good marketing campaign can bring about a lot of new potential customers as well as that it makes people more aware about the company. Greater distribution of products is also good for growth as it allows your product to be more readily available in many parts of the world.

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opening new business locations

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Placement: opening new business locations - local or international

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marketing and promotion - raise awareness, persuade, remind, familiarity

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Franchising

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Capital expenditure – investing to improve productivity

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Lowering or Increasing Price

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can grow through new or improved products

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Diversifying products and markets

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Training and development: improving workforce quality

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Greater market shares
Economies of Scale

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Credit – buy now and pay later (instalments)

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Marketing/promotion: raise awareness and constantly remind/persuade

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vertical integration is the integrations between businesses in different stages of production.

There are 2 types of vertical integration.  Forward vertical integration is the process of a business that head towards the end stage of production. Backward vertical

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Training and Development to improve work force

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Horizontal : Merge with company at same level of competitiveness / same stage of production
Vertical: Different stages of production

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Merge - Joint venture or Strategic Alliance
Takeover

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External Growth: Franchising, Merger, Takeover