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Later is a visual content calendar, where you can easily drag-and-drop images to schedule them. It also has a free link tool that you can use on your Instagram profile to link to a shoppable Instagram feed or various websites and blog posts.

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Skype - Video/Voice communication software that is used by businesses for communication between employees over short to long distance.

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Tumblr - can be used for sharing text, photos, links, videos, audios and blogs.

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Google+ or Google My Business -

Everyone wants their business to show up on Google when a user searches for them. Creating a Google+ page for your business will help Google generate rich media search results for your business that includes: the name of your business, where it is located on a map, reviews, contact and location information, and even photos.

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Outlook - Email software that also includes a calendar that allows you to schedule meetings, events, deadlines, etc.

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Yelp - Yelp is not always the first app someone thinks of when they think of social media, but it is on this list because it does play an important role in maintaining your company’s brand and image!  Yelp has 145 million monthly visitors, and those visitors include people who want word-of-mouth confirmation of whether your business provides a positive or negative experience.  Due to the nature of Yelp, this gives your business the chance to keep up your reputation by encouraging strong reviews and responding to the negative reviews.

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Skype- This social network could be used by businesses because it allows the use of video and audio calls which business could use either for video conferences or also when some one is working away from the office.

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instant messaging - can be used to message colleagues, customers or other businesses

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youtube - to promote the business using advertisements

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For picture sharing FlickR, For video sharing YouTube

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Flicker- which is used for organising photos and videos and sharing them with other users.

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Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies. It’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads.

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Blogs, Wikis

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Pinterest - can be used for file sharing, photos, videos and blogs

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E-mail - used to send people information about meetings, promotions etc.

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Gmail to send notifications about upcoming deals for customers or to send work emails to other workers in the workplace.

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Types of Social Software and their Uses

1. Internet Forums
2. eLearning
3. Blogs

Reddit, Skype, Viber, Line, Pinterest, WhatsApp

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Google Plus - Google Plus, like YouTube, is another social media platform that is owned by Google. Unlike all of the other social media sites for business on this list, Google Plus can play a role in boosting your SEO rankings organically on Google.  Posting on Google Plus regularly will not only expose your company to its 395 million monthly active users, but is also helps Google get smarter at knowing what your website is about, and what it should rank for on Google!

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Google Drive as it can be used for filesharing/collaboration on projects in a business

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Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.

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Ryse - Ryse is social network designed to link business professionals with an emphasis on bringing new entrepreneurs together. The site has over 500,000 member worldwide in over 200 countries. There are over 1,000 independent organisations hosting "sub-networks" on Ryse. The site was founded in 2001.