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I would like to know more about how organic listing affecting SEA. How quality score can affect SEA. How smaller companies can take full advantage of SEA in comparison to larger companies. How could ethics affect SEA.

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I would like to know more about how smaller companies with fewer resources and capital can budget and contribute to sea in comparison to larger businesses with a higher level of available resources

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In regards to SEA issues, I think that it would be interesting to see how companies that may not have the resources to pay for an AdWords campaign compete with larger organizations. I think it would also be beneficial to us to learn about how we could use deep linked pages through keywords and how these work in favor of the organization running the campaign.

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I am interested to know more about the emerging trends in search and how they will affect how businesses will take advantage of them. For instance, with the new customer journey that is much more fragmented, I am curious how that will affect the strategies companies use for search advertising. I’m also interested to see how much more significant it will be to be the top search result with the emergence of voice search. The search environment is ever-changing, and I would like to see how people are able to adjust or take advantage of these trends.

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One of the SEA issues that I would be curious about is how to fully highlight the benefits of a more complex product or service. With limited amounts of text it can be hard to promote a product or service that is not easily explained. I would also be interested to know more about tactics smaller businesses could use to improve their SEA strategy if faced with a smaller budget than some of the larger businesses they are up against.

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As SEA is a very competitive market, I would like to know more about how small companies can compete with the greater companies of todays world. Lastly, I would like to know how to lower cpc rates and if there is any ethics surrounding SEA.

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As SEA is a very competitive market, I would like to know more about how small companies can compete with the greater companies of todays world. Lastly, I would like to know how to lower cpc rates and if there is any ethics surrounding SEA.

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18434076 sean lundberg

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I would like to know more about what is considered in the quality score so that the right keywords can be picked. I would also like to know more about what is considered in Google’s historical ranking, and also in split testing the factors that makes ad A superior to ad B

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In terms of SEA. I would firstly want to be informed on how a smaller company can optimise their campaign effectively using generic tools and general marketing tools. Secondly I would like to be more informed how they can maintain a high score quality score in terms of the keywords the structure of their content

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Given the discussion that we had in class today, I would like to know more about how Google can thrive with a lack of transparency. As mentioned in the lecture 25% of some companies Ad budget is pumped into search. This money then monitored via ROAS. That being said, Google’s lack of transparency, causes a diminishing total for companies who are using their services. The only way Google can be this successful with this lack of transparency is because they are operating in an oligopoly or close to a monopoly.

With that being said, can Google do this in foreign markets beyond the EU and US? Is this one of the reasons why they are not as successful in other markets where they do not have as strong of control?

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I’d like to explore more about landing pages and how critical they are in a marketing campaign. Would a campaign who did not use a landing page see significant more success than those who didn’t.

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I would like to know if businesses need to pay and how much for add extensions such as snippets. Also in relation to key words if words such a short “in” “and” “or” count in key words.

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SEA is highly competitive as I understand. I would like to know more about how smaller companies compete with larger companies with bigger budgets. I would also like to know more about Amazon advertising in more detail. How to get a high-quality score, lower your CPC rate and balancing organic and paid search advertising also in more depth also.

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What are the limitations of using split testing?

Can the effectiveness of using split testing be affected by factors such as time, demographic or other dynamic variables? How can we be positive that the success of one campaign is due to a change in words rather than the previously listed factors? This could potentially be countered by using a larger sample group.

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How advertising success can vary statistically depending on advertisment layout per platform

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I’d like to learn more about how to achieve a higher quality score and how companies with the same quality score are listed should this arise. I’d also like to look more into how a landing page should be presented and why transparency, is a significant factor in the success of the landing page

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I would like to learn more about how to target the groups that you are selling too. How companies directly target their audience and use segmentation to adapt their advertisements towards their target audiences.

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I would like to know a little bit more about how does a company predict how much other companies are budgeting towards key words. Does there be cases where companies overpay for keywords and also cases where a company does not budget enough and end up losing out on sales.

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How to deal with the situations of your cost per click being greater than the maximum amount the ad would pay

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How to get a higher quality score with google ads than competitors and how to calculate cost per click rate.

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After today’s lecture there are a couple of SEA issues I would like to know more about. The first one being misrepresentation. The company providing the service may not know or be familiar with your business or industry, which in turn can result in your website having major issues with the site targeting non-effective keywords and attracting unqualified visits.

The second issue, ties into my first point, I’d like to know more about is, results. It’s an obvious issue that we discussed a little about today, but what if the company providing the service can’t guarantee results due to the possible competition in an industry and also for start up companies and the intro of google ads, and how to obtain a high score in order to boost sales and performance results.

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An SEA issue that I would like to know more about is predictive spending for google ads and company’s predictive spending in terms of their costs per clicks and how their businesses set their budgets around their SEA strategy . I also would like to know more about how staring companies may obtain a high quality score, or if this is even possible, with them needing to have an expected cost per click rate and good historical performance or if they still maintain a strong quality score regardless of them being a start up or not.

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18367023
How to build a credible site that users will trust. Most efficient way of using Google AdWords. How to improve your quality score to track your keywords and ads. Also learning more about the tips to use when using text ads.

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where are the ethics and and moral boundaries encountered when using cookies and other stuff like this in the search engine algorithm

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Given our discussion today regarding SEA I would like to know more about how paid and organic search engine optimisation can be used together to create an even stronger campaign and what would be a good strategy to use to go about this. I would also like to know more about the issue regarding the lack of transparency as to how Google Ads allocates funds and whether advertisers should have a right to view how their money is allocated.

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Yes I would like to learn more about the extent to which older companies have an advantage in gaining a higher quality score because of their historical ranking. Im also wondering  the extent to which historical rating impacts quality score compared to the other factors.

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18414786- Are there SEA issues you’d like to know more about 

How to obtain a high quality score to help with introduction to google ads. How to boost performance on historical ranking as a new site. The most efficient way to build credibility. 

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18414786- Are there SEA issues you’d like to know more about 

How to obtain a high quality score to help with introduction to google ads. How to boost performance on historical ranking as a new site. The most efficient way to build credibility. 

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I'd like to further explore how AI will help and be used in SEA. I'd also like to find out more about the links used in the advertisement and the risks of the different landing pages appearing.

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I would like to know about wrong referrals and why do websites recommend website etc your way when it has nothing to do with you or your interest and what your search history is. How does google analytics allow ghost referral spammers to send fake traffic to your site and show these traffic data in your analytics reports. I know these spam can be blacked but that means they spam that you could be interested in will be blocked aswell.

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What are the conflicts between position 0, and position 1 on paid search, and then organic listings. Out of CPC and CTR, which is more of a priority for google?
Also, how to link your ad copy to the landing page e.g keywords

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I would like to know more about how keywords get “quality scores” and how advertisers can better get the quality scores to tigger ads in a higher position and at a lower CPC.

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How to calculate cost per click rates.

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Some SEA issues I would like to know more about include how to use paid search alongside organic search and juggling the two.

Another issue I would be interested in, is how to stand out from the crowd. Within this I would like to know how to encourage clicks and increase your click through rate. What should you focus on when studying competitors’ ads in order to win the consumer over, such as use of capitals in text ads, using Google Ad Words site links etc.

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Search engine advertising. The SEA issues I would like to know more about are why the highest keyword bids don’t get the top ad positions. It seems illogical to me that the most popular keywords aren’t the most expensive. The quality score is the reason for this and seems complex therefore I would like to know more about it all.

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I would like to get more of an insight into the factors that influence Google’s quality scores that impact the positioning of ad rankings on search.

This lack of transparency is especially important given the market share of advertising spend held by digital search which is now about a quarter of all spend.

I am interested to learn more about the psychology of Google’s decisions and how they affect companies decisions about where to place their budget for advertising spend. As we know, some companies are starting to threaten to stop using google ads unless transparency levels start to increase. It will be fascinating to see whether this pressure will result in google being more clear with results to improve relationships and trust with customers.

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I would like to know more about the factors that give keywords their high quality score. More information on the geographic performance and targeted devices sections would be interesting.

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I am satisfied with my understanding of SEA.The way in which google auction their paid ads on their SERP and even the idea of the click through rate and how companies want their customers to end up through search.Paid advertising is really quite fascinating and the way in which ads are no allocated by by the highest key word bid but on their quality score with factors such as geographic performance and expected click through rate influencing the quality score

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I would like to know more about how businesses new to SEA can improve their quality score in other areas given that one of the elements google base the quality score on is historical performance. Again relating to quality score I would like to know how businesses with low budgets in a competitive market can improve their quality score to compete against competitors with big budgets who are able to pay higher prices for CPC.

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How to effectively manage and use split testing to give yourself an advantage over your competitors. What are the limitations of using split testing when trying to grow your website. Is split testing affected by other variables such as geographic or demographics? And if so what is the overall affect of these variables on the outcome of split testing

Also how to improve the historical record of a site that is new

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Whether in the age of GDPR can Google continue to obfuscate how they are using companies data to design their Google Ads Auction. Also, Will there be a motion from the EU or USA to break up the monopoly that Google has on SEA. Will that give Amazon and Microsoft the ability to quickly grow their operations

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In terms of demographics and “who you are selling to” the points to be considered in the decision making process for the target audience at a given time which are variable as outlined in today’s class. How are these measured and what is the most relevant tool? advertisers use?

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From our discussion today and reading this weeks case study I would like to know more about the use of SEA in combined with complimentary products from competitors. I believe the cross selling strategy on reseller sites shown for example by Bose is interesting as it opens up new dimensions and/or avenues to SEA. I would alos like to know more about advertising in general on Amazon. I found it suprising that 25% of Amazon's sales come from advertising and would like to learn more about their SEA

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18349193

Is the issue of not knowing how the campaigns are ranked and measured by google something that will become more of an issue in the future.

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One of the SEA issues that I would be curious about is how to fully highlight the benefits of a more complex product or service. With limited amounts of text it can be hard to promote a product or service that is not easily explained. I would also be interested to know more about tactics smaller businesses could use to improve their SEA strategy if faced with a smaller budget than some of the larger businesses they are up against.

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The one issue that became apparent to me regarding SEA was that of the budget for smaller companies who decide to engage in the strategy. It is clear that utilizing concepts such as AdWords is very expensive for a firm, and I am curious as to how smaller firms attempt to improve their overall quality score and influence ranking without sacrificing too much of their overall advertising budget - 18369343

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While interesting as an overall topic I would like to see more of how automation is going to affect the creation of ads, given emerging trends in AI it would be interesting to see how this develops. Would also maybe like to see a bit more in detail about how Google ad campaigns are run on other platforms other than Google, for example how are picture adverts bid for on other sites.

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I would definitely like to know more about target audience segmentation. Being able to pin point and understand how to effectively target your audience will be very beneficial and how to choose which aspect of your market to be segmenting. Possibly some more case studies might help to understand the area better.

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The advertisers security against bots and competitors wasting their spend budget by clicking on their links eating up their search budget? This must be an issue somewhere. If you're click is 60$ per click and your product cost is 360$, what is to stop a competitor clicking multiple times or organising a bot to repeatedly click to eat up your budget and slowly slow down your marketing activity as your marketing budget is finishing while your competitors are still going strong.

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I would like to know more about the methods they use to grade different advertisements and specifically how an advertiser can optimise their campaign in the eyes of the search engine. Specifically tailoring campaigns to apply to search engine requirements will help maximise the effectiveness of it and is increasing in importance

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I would like to know the how to know wether you should focus solely on SEO or SEA. For example, If there are certain business models are more suitable to either and which business models certainly need both. Perhaps a vetting process in which you can go through certain characteristics to come to a decision of where to focus the efforts.

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There are actually multiple issues to do with search engine advertising that I didn’t know of before especially to do with pay per clicks and advertising/cost to do with. I would like to know more about “quality scores” and the target audience aspect of search engine advertising because I think that would probably be the most difficult part to achieve and how to structure the ads to do with SEA. Other than that I feel like I’ve gotten a good understanding about all the other aspects and issues of SEA.

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I would like to know more about how cost per click is never in a decline and is always rising over time. More in-depth information about the factors contributing to this would be appreciated.

Learn more about the other networks that AdWords allows for messages to be delivered over.

I’d like to see what other factors aside from the number of clicks Google’s quality score is based on so that ads in the auction model get chosen.

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I would like to understand how certain companies use SEA to benefit from, i.e. companies that provide urgent services such as plumbers and electricians and how they might prioritise ranking high in search results as they know it will be harder to build long term relationships with clients. I would also like to understand how important mobile SEA is as most people tend to search for services and products on their phones.

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18322701-

I feel that I have a relatively basic understanding of how SEA works.

I feel that I have a good understanding of the Google ads auction model and the manner in which they operate to maintain a stable market through implementation of game theory values. i.e. Top bidder pays bid of second highest bidder plus 1c to ensure stability.

In addition to this I believe that I understand the importance of CTR, especially in relation to sales driven sites such as amazon where 25% of all clicks lead to sales.

The price of the keywords however is not the sole factor that impacts on the placement of the ad, expected CTR, landing page and targeted devices are all factors that go into SEA placement.

Furthermore SEA has opened the door for campaigns that be pulled quickly or split to maximise potential of the campaign.

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I believe the discussion today on SEA has been comprehensive and has covered the key elements of search engine advertising. Considering the rise of Amazon in recent years, as we have discussed in previous classes, I would have liked more time devoted to their paid advertising. Does it have a quality score like the a Google paid search? Is their cost per click calculated though a similar auction method to Google? Some more time devoted to voice search could also have been interesting however with the low usage of voice search in comparison to other search methods I understand the lack of time spent on this topic.

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I’d be interested to know more about the keywords aspect of SEA and how it’s so important. I would like to see whether voice search is relevant to come up with keywords and do businesses and marketers analyse voice search to come up with key words for their ad to get more clicks (such as Alexa and Google Home). I am also interested in how specific the keywords have to be and if I search “bakery in Dublin” can an ad alter to my exact wording.

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The topic I would like to know more about with regards to search engine advertising is keywords. It was interesting to learn that not all keywords have the top ad position and the highest quality score. I would be interested to learn about how google rate keywords on their quality scores and what factors influences this decision.

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I would like to know more about split testing and  how to improve the less performing one. I would like to know more about bidding for keywords as well and how to use algorithms to increase the chances of the ad being higher up in the searches and how to minimise the costs of doing this.

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18441574

SEA issues I would like to know more about includes:

1.) GDPR -What information are search engine strategy creators entitled to access and use and which information is deemed confidential and thus not useful towards the strategy.

2.)Demographic targeting- How to optimise your resources in this realm and put them towards  individuals deemed as potential customers.

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I believe that SEA (search engine advertising) is a trend on the rise for generating sales for business e.g 25% of Amazon sales with generates through SEA. I think that one of the SEA issues in which I would like to explore more would be how the company who is using SEA would compete in device bidding whilst also upholding a high quality score