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Final cut was another important media technology I used in order to make my final music video. Before this project I hadnt really used final cut before and didnt know much about it I only knew a basic level on it. The same as photoshop in my own time, I read the final cut booklet and also watched videos on youtube on how to use each tools and what to do and how to do certain effects to make my music video the best it could be with many effects. This took a lot of pressure off on me as before this i was really stressed as I didnt know much about final cut and i was worried it would effect my work, so by going away and researching into wha different tools I could use and how to use them I felt a lot more confident when starting to edit my music video. out of my group I spent a lot of time doing the annimations for the shots. This took a while and was a very time consuming process and it wasnt easy however I got through it all. I took the leading roll in making sure the shots of the music were cut to the beat, I had to edit shots to make them longer by putting in extra shots, or by cropping them to make them shorter to make sure it all was to the beat. I created outlines and drawings that went around the aritst. this was used by creating many different frames in order to make the shot move and have an outline around it all. This amde it a lot more effective as it grabbed the taregt audience attention more as it hasnt really been done in most rap genre music videos, so it was different and effective.

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These are examples of final cut and the edits I used. These are example of using the annimations, frames of the outline of the body and artist, drawings and shapes. The drawings take a lot of time as you need to do a new frame for each cut aod make it seem like a live photo. The bottoms left picture is changing the shapes and is part of transitions at a different angle than the other shots. Overall i used many different effects, annimations and frames to make all of these effects. they all took a long time however I stucked to it all and now it looks good, effective and will grab the audiences attention.

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With photoshop a lot had to happen first before I could actually start to make my own creation of my digipak and album adverts. For example, I had to do my research into what album adverts and digipaks I liked and what inspired me. For example the album 'Damn' by Kendrick Lamer. I then had to look at others to think how I want to lay my out and what colours would my target audience be attracted to. After all this I drew out my first not detailed plan. This is seen in the top left corner of the pictures below. As you can see it wasnt detailed didnt really know where I was going but I couldnt start on photoshop until I knew exactly where I was going with my products and what I wanted them to look like. After doing my research into what I wanted it to look like, what the common conventions are, what colour scheme I wanted and what information and writing I wanted to include my album advert. As you can see from bottom left picture this is my final design on paper of what I wanted to produce onto photoshop. I then had to look up what tools I would need to sure for example Magic wand, and lasso tool in order to get the shapes I wanted and style I had chosen. I also had to take many pictures as you cann see from the top middle picture, and decide what ones are effecitve and would grab my target audiences attention and what ones wouldnt, and narrow it down to a few. Aftert this I asked my target audience ( as shown in previous blog tasks) about what picture they would like to see on my front cover, with there feedback i had chosen the one you can see on the top right picture. After gathering my pcitures, deciding the fonts, colours and layout I was now able to go onto photoshop and start the process of making the album advert and digipak. I start off with a plain whitr background and had to look at my design and research to see where I was going eith it all, along the way I went on DaFont.com to decide my fonts as I had already chosen my fonts however when I put it with the colours and pictures I didnt think it looked that great so I thought I needed to change it. Prier to this project I had basic knowledge of photoshop. To make sure I knew more I spent my free time looking over the booklet and watching photoshop videos on youtube on hwo to use certain tools and what they do, this was helpful and reduced wasting my lesson time. During this whole process of photoshop I felt that my skills improved, from basic knowlegde to being confident in using the software as I knew a lot about it. As mention before I also learnt how to use many tools for example magentic lasso tool where i learn how to cut images to make it fit in into my background amoung other pictures. I aslo learnt how to use mgaic wand and adding a layer mask and changing the gradient, to make my picture faded. This is seen by my digipak front and back cover and also by the album avdert, top right picture. By using the magentic lasso tool I can also move all the pcitures I want together and not seperate which makes it a lot easier and less time consuming for me. This is shwon in th top right corner, at the bottom og thr pciture with the social media platfroms of music. They were all seperate pictures however I merged them all together so I could move them all as one so none of them would go out of place.

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My digipak demonstrates how U used photoshop to learn to use columns to organise all my pictures and texts and the information at which I wanted. This is imporant that my text would all look neat and that it would be unfairly distributed and then not look right I used the magnetic lasso tool to insert my images and to merge them all together so that i didnt need to move each seperate layer, for example my soical media sings and my lyric texts. I also changed the graident to make my pictures seemed faded byt also so that i could use the colour red and that it wouldnt block out the main image. To make the shapes I used the rectangluar tool so I could get my diagonal shape on my front and back cover, i also had to learn how to flip all the images. As the bottom of my digipak is meant to be upside down, hwoever when making this all I did it all forward to make to make the process of doing it easier. the magic eraser tool was also used to delete back ground for example in the top left corner to delete the bottom part of the picture of my main images to make it more effective and only be shown in the red retangular part.

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Example of photoshop on my album advert;

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Example of photoshop on my album advert;

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My album advert there was a lot in the process of this and what I used. I used the magnetic lasso tool to cut the 'billbaord, nme and mojo' signs and stars, parental sign and soical media platforms in order to merge them into my product. I also learnt again how to use shapes for example uusing the star tool and rectangular tool. Again I changed the gradient to make it seem faded like I did with the digipak to give off a better effect and I saw this on other album adverts whilst I was doing my research. I also used the crop tool to cut all the starts out and the use the magnetic lasso tool to merge them together so I could move them as one in one layer and not star by star, this made it a lot more accurate as it was all inline and easier whilst doing it all.

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Photoshop and final cut was a huge part of editing my products to make sure they look good, professional and realistic. Photoshop was how I edited my digipak and my album advert, for example, adding text, colour, effects, writing and other pictures, for example, social media logos onto my album advert. Without photoshop I wouldn't have been able to make my digipak or album advert. I knew slightly how to use photoshop from my previous experience of using it, however I forgot how to do most, so I would have to look up how to do certain things but very quickly it all came back to me and I remembered how to do many things so it was a very easy tool to use. I had to research into what fonts were typically used on album adverts, and for the lyrics for the digipak to see what looked common and would suit my products. Photoshop let me try new things out and delete edits that after a while I felt just didn't look right. However final cut is what I used for when editing my music video, this helped me speed shots up, slow them down, reverse, edit them to have special effects, add effects and change colour and tone and a lot more. I used all different tools within photoshop, for example, the magnetic lasso tool where this allowed me to cut images to make sure they fit the space I wanted them to fit. Another one in which I used was the magic wand, I had to use the Photoshop booklet to help me understand how to use this tool, however, it gave me further knowledge on how I use all the other tools and what I can do. Final cut was a little harder to use than photoshop as there was just so much you can do the video and we wanted to try out a lot of different things to see what worked well, for example, drawing around our main artist looked amazing so we continued to do this for a few shots, whereas changing the colour of the shot didn't look good at all so we deleted that effect once we had tried it.
I had to look up how to do certain things within final cut, however I had my group with me to teach me new things and to help me whilst I edited. I also used Final cut, once I gathered all my audience feedback and I wanted to present it via a video, I used final cut to do so. one of the longest and more difficult things I did, which I learned how to do by a member of my team, was creating the animations as you had to start a new frame each time, which took a lot of time and you had to make sure it all looked good and fitted correctly. A lot of work went into our music video, with the effects and the creations of the animations, it was a good result when once finished. Here are some examples...

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Web 2.0 tools, was one of the main things when doing all my tasks, as I had to use a range of different tools, for example using Prezi, Canva, Piktochart, Powtoon etc. Using the Web 2.0 tools made my research and all my tasks more individual as I got to express my ideas through all different websites and my creativity was shown. I used these websites when showing my research, showing my ideas and showing my feedback that I got. Throughout this whole process, I have used web 2.0 tools to show all my work and made them as creative as I could. Using wed 2.0 tools, helped me to figure out how I would like to display my research and all the cools and effective ways I could do so, it took time learning how to use each tool, but quickly after I become easy and I could use it time and time again. There were many different tools I could use so I had to figure out and find, what ones best suited that tasks, for example, if I was going to use a lot of pictures then Prezi wouldn't have been the best as its hard to fit all the writing and images in it where you can use Canva which is quicker easier and your images can take up less space and still be visible and easy to see. Using these tools was very useful as all my blog posts look different and I could use a majority of different tools instead of using the same one and for it to become boring, dull and not creative. Blogger was also a huge part of these media technologies as Blogger allowed me to publish all my work to show via a blog. This made my work look presentable and easy to follow when looking at it.  Overall using all these different web2.0 tools allowed me to express all my hard work in a presentable and creative way.

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Click onto it to get the full focused picture....

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Throughout the process of my album advert, digipak and filming my music video, camera equipment, of course, become a huge part. I need the camera to take many photos of then which I would choose the ones I like for my digipak and album advert, with the camera equipment I needed to make sure that I had everything, for example, the SD card, tripod, lens hoods, hot shoe etc. Without the camera equipment, it would have been very hard to take pictures and be of very bad quality. Using all this equipment I got to take a range of pictures of my album advert and digipak, and then see what ones look the best and looked the most effective. With my music video it wasn't taking pictures it was filming. Using all the best camera equipment we got to shoot some really good shots and get the best angles. Without using the camera and the camera equipment we would have got very poor quality footage and it ould of all looked the same or wobbly as with the stands for the camera we got to alternate the height and angles of the camera to get the best shot we could. For example, using the tripod allowed me to make sure my images were still and focused and of the correct angle at which I wanted, it let me try out different angles to see what looked the best and how. We finally used a drone, this drone let us to all the high and bird view shots of the woods to get that sense of whats around through the establishing shots, you had to control the drone so this was a huge part as you could film what and how you wanted the area to look like for your audience, for example, we got a train track in one of the shots to give an overview of what was around in the area.

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Example of using the drone...

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Example of when I used the tripod to focus the camera and get the correct shot..

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Google was the main source of how I got all my information and research for my album advert, digipak, and music video. Using Google I had to research the common conventions of the digipak, album advert and music video. I also had to look into my genre to find out what they use and what they don't, for example, for my digpak the Rap genre don't use a page to say thank you like the pop genre, instead they normally have a page on there digipak about the production process and information about each song for example who produced it and wrote it. I found all this information out from Google and it was very useful to me. Another thing about Google is I had to research in the typical locations that would normally be shown in my genre for my music video and what clothing my main artist should wear. I got to see how popular each music video was to see if I should follow the outline of it if it worked, or the ones that weren't as popular and maybe not go with what they did, for example, colourful and bright settings. I used Google to research into what background images are normally used on my products to see what worked well and would ideas could spring into my mind and give me inspiration. Google also let me look at different designs, for example, digipaks, to see what I could take from it, did something look really effective? Did something grab my attention instantly? This all helped as I got to think about what popped out at me when looking through different digipaks and adverts to think about what I could use for my own.

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An example of digipaks I looked at, which I liked and could help me when creating my own.

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Youtube, Pre-production research into my artist and styles: 

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Youtube, Pre-production research into my artist and styles: 

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Youtube played a big part in gathering my research for my music video, seeing what other music vidoes within the same genre made there videos look like, for example, did they use effetcs, what settings did they use, how many shots did they use, were the shots long or quickly cut, was the main artist directly singing to the camera ect. Via youtube I found out that the artist normally sing to the camera and they arent long take shots, there are around 70-100 shots and they are mostly fast and have the odd few seocnd ones. This helped me and my group when drawing the Story board as we knew exactly how many shots we were going to aim at to make it be as much of a rap genre video as we could. Youtube also helped me to see the common conventions with the rap genre of music videos, for example, what kind of shots they used, what props they used, any vehicles included and what the artist was protrayed as. This all helped as we follow this scheme for example most of the videos we looked at a vehicle was included, this is why in our video we included a car and the mirror of the car. We also looked a props and saw that there was normally either weapons or cigarettes included, during our music video we have 2 shots of a group of boys smoking. This gave the real feel of our genred music video. Youtube was a huge help as I got to look up other videos of the rap genre and get ideas and inspiration from there video, aswell as helping me to see how a rap video comes acorss.

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overall media technologies have helped me a lot during the construction, research planning and evaluation stages, for example, going from how to find out what the common conventions are on a digipak and album advert to what my taget audience would like to see during a music video from looking at other videos of the same genre. All media technolgies have helped me a great deal for example without using the camera equipment I wouldn't of been able to film and take pics the way I wanted them to look, and at the same time look so good and effective, and with the interent for example, using Google I wouldn't of been able to research into my genre to see what normally goes ona digipak and album advert for example production process and not 'Thank You's". In conclusion I have loved using all the media technologies like, Prezi and Canva, ect, as I got to show my creative side and all the different things I could do to get my information acorss in a creative and interesting way. Using all my media technolgies has made my work a lot better and more effective for my audience to look at, as it attracts them rather than being put off and looking dull.