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It is the interaction of two or more products which show a distinctive similarity, whereby that makes the effect of the two greater than the two products separately. This element is very important in the music industry, as it helps to sell an artist and their product(s). It is a form of advertisement or an visible element that is present in all their products. Making it easier for the audience to recognise their artist. It could either be a colour scheme, a font, the artist themselves or something their wear or do.

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Do you think your target audience would be attracted to the synergy I have portrayed?

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Do you think your target audience would be attracted to the synergy I have portrayed?

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My target audience I believe would be attracted synergy that I have portrayed as they have said it is constructed as being abstract and eye catching and not look bland and boring.  Also they would say that the ancillary products really makes the artist look like a grime artist and also I believe they would obviously establish the connection between the main product that it has conventions of a grime artist and it also is very unique and it has an obvious theme of grey reddish theme running though it.

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Overall, I believe that the synergy (e.g. Logo, red, black and white colour scheme and similar costumes.) is
effective as they evident in all three products in some way.
From the audience feedback I have received, I can deduce
that the theme can also be easily identified, therefore
making the synergy in all three media products effective.

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From all the audience feedback, we can see there was a clear relation between each media product and it was clearly linkable.

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Throughout the music video, ancillary and website; we had a consistent colour theme of black, grey, white and dark red. These colours helped connote the Castelano character as they portray power, sophistication and mystery.  This allowed the colours to work well together and are eye catching and appealing Castelano's target audience.

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In our ancillary and our video we have the same Jacket
which is expensive but yet urban which follows the main theme to our music video of being from not a privileged background buts still having wealth. This is because we want to show the
audience that you can make it out of the hood or you can be hood and rich which is uncommon.
Following this we wanted our artists to show the pain emotion and struggle in which they go through on a day to day basis as they strive for success. This can be shown in
the CD cover and some of the music videos for when the artist in has his head down as well as the magazine advert in which he has a serious facial expression at a close up which also connotes pain and struggle but also sophistication and seriousness.

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The initial synergy between the artists Fredo and our artist Castelano was through the the performance. For example Fredo carries himself assertively but at the same time street. We tried to follow along with this synergy as well as possible through using a wide range of movement when I was lip syncing to connote confidence. This can be seen in our music video and our website in which had a glimpse of the music video on the home page of the website.

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In Nines 'cant blame me' video our group was influenced by Nines especially since he has the same type of clothing as many other grime artists. We decided to go for the costume and logo aspect since in Nines's music video involved using expensive chains and cars in which we couldn't afford. However we did use the North face Jacket which was very remember-able since it was big and navy and it was shown many times in the shots throughout the whole music video and the ancillary texts.

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For the synergy in the music video and the ancillary text, a same costume (North Face parka) and same logo were used as it relates strongly to the grime/street theme of our products, its also distinctive. Other artists from similar genres inspired us to use the similar costume and logo is Krept and Konan and Mist.

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How effective is the combination of the main product and ancillary ?

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How effective is the combination of the main product and ancillary ?