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Other than the issue of my use of colour which was previously evaluated, there were not many other improvements suggested by the people who took the questionnaire. The only other thing that people suggested was possibly manipulating the images a bit more. During my construction these two products, I was wary about deviating away from the genre as photo manipulation is not a common feature of indie digipaks. Consequently I stuck with the minimal technique of keeping the clothing in colour and the rest of the image in black and white which I think works quite well. I do however, understand that the images needed something extra to improve the quality of the productions as this pointed out by a couple of participants.

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During the production of the ancillary tasks, I have changed my ideas many times and thanks to audience feedback, I was able to develop assured pieces of work. My original idea was to use an old paper technique and after showing/ asking others, I quickly realised that this wasn't right, clearly demonstrating the importance of audience research as they have a completely different perspective to you.

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Response from this question was positive and was probably the most important. Suggesting that this would stand out above other examples shows that both products are engaging and would catch the eye of a receiver. Getting people to listen to the music is the main reason why these two products are distributed so for everyone to say that it would stand out from the rest is reassuring because it means that people will notice the branding and consequently look into the artist and the album.

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This was an important question to put in my questionnaire because I was unsure weather this suited the genre. Half of the people I asked said it was connected to the genre whilst the other half said that it wasn't which shows that there are mixed views on its links to genre. The main reason for uncertainty could possibly be my use of colour which was pointed out by a few people when asked about improvements. Even though the colours of blue and red link to the indie sub genre of brit pop, they are possibly a bit too vibrant for the genre and have stronger links with pop. Having said this, elements other than the red and blue colour do suggest links with the indie genre although the initial focus is on this element which is possibly why half of the members said that it doesn't suit the genre.

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The chart above demonstrates an average of how people rated the two products in terms of quality. The ancillary tasks I produced received about 8/10 which I am fairly happy with because I have tried to use as many techniques as possible which I developed the skills for through YouTube videos. Because of this, I believe I have developed a high quality product.

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Audience feedback during the editing stage of our music video was crucial as we constantly asked our peers for their opinions on a certain shot or effect. By doing this quite frequently, adjustments and improvements could be made whilst we were still editing which was a good way to quicken up a lengthy process

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The people who took the questionnaire identified some improvements for the video although they were only minor. A few people said that the editing was too quick at time but this was almost out of our control due to the fact of the well expressed beat and I don't think this is an issue. Additionally, one of the people suggested that all of the shots in the studio could have been filmed off tripod and I think this is one of the main areas where we could have improved because we only shot one run through of the song off tripod and a lot of this footage features in the video. When we asked other people after obtaining the footage, they thought that it looked good so we used this in our video. However, if I was to change anything this would it because the off tripod shots looked a lot better and also suited the genre.

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When asked what the best element of the video was, the audience were torn with all of the options getting a vote. This was unexpected but shows that everything we included was clearly done to a fairly high standard. However, the audience identified editing and acting as the best which were arguably the two areas we spent the most time on. The editing was precise and to the beat which could have been the main reason for its appraisal and the song suited this type of editing with a strong beat all the way through. Our actors performance was also a highlight because he was engaged with the song and he could have realistically been an actual artist.

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For my second question, I asked which was the most engaging part of the video and the majority of the people thought the performance section had the edge. This was our aim before we produced the music video because we wanted to make sure that the audience weren't lost in the narrative and were instead focusing on the song. Including lots of shots in the studio, allowed us to do this with our artist heavily involved with the camera and performance of the song and props featuring in the shot. Consequently, the performance section was much more planned and thought out as we knew that this would be the main area due to research of previous indie music video examples.

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As predicted, everyone thought that the genre was clear from just watching the video which was a specific aim that we wanted to achieve as understanding the genre straight away allows the audience to focus more on the song itself and in the Indie genre focus is placed heavily on the music. We also made sure that lots of genre conventions were contained within the video. Costume, locations, editing and acting all enhanced the identification of the genre and this feedback shows that we have thought about this and constructed the video well.

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To aquire this data, I used Survey Monkey, an online survey programme that is used for mutliple reasons. This device was effective due to its easy to use structure and opportunity to include hyperlinks and image which enabled me to insure that the member taking the questionarie had seen the productions. This site was also good as results were gained quickly and statistically which was ideal for this evaluation. Simple charts that demonstrate the results made it easy for me to make conclusions.

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A2 MEDIA STUDIES VIDEO- Wall Of Glass- Final Product

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This video is about Wall Of Glass- Full Edit