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Following expected conventions of a  magazine advert, the title of the single is placed in large bold font. This ensures that it will catch the attention of the audience, more so because of the choice of red font. This bold colour stands out amongst the black background, suggesting the title is a very important aspect. The choice of the colour red relates to the title itself, as red is the colour of blood and the single is called 'Bad Blood' The colour red connotes danger, which also links to the image of the artist, who is using a sword as a prop. The sword being a weapon also implies danger. The font choice has slices on the letters which relates to the main image of the artist holding a sword, a weapon that most probably caused that damage.

The artist name is placed above the album title in white, a colour that also contrasts against the black background, making it clear to be seen. The artist's name being present is also a very important factor, as it is the artist who is also being marketed as well as the single.
The institution, record label or important people involved in the production of this media product is also always expected on these adverts. On this particular advert, the director's name is placed in the top corner, also in white bold font, which informs the audience of who played a role in the making of the single. If the director is well known, this may bring in a larger audience as fans of the director will always be interested in their work.

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The purpose of this advertisement is to make the audience aware of this new music that is soon to be released and therefore is expected to provide information about said music. Which is why the release is placed at the bottom of the advert, in bold font.

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The choice of image is colour is black and white. The colour black connotes darkness and danger which relates to the overall theme of the song and the title. They have used bold colours for the font such as red which makes it stand out and emphasises it importance.

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At the beginning of the music video Bad Blood, the title in the same font that is used for the magazine advert is also used in the video.

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The main image on the advertisement is the artist. This is expected on magazine advertisement as it is not only the single being promoted but also the artist. Also by having an image of the artist, in large print, on the advertisement will draw more people to view it, upon recognition of who the advertisement is about.

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This magazine advertisement follows the typical conventions as it has the artist's name in bold, clear, large font. Along with the artist's name, it also has the title of the album in bold white font which is clear to see in contrast with the black background.This advertisement also features / mentions a track on the album which also works as a marketing tool and is also expected on magazine advertisements. This helps market the album as there may be a particular single that is popular or favoured by the audience, by mentioning this particular single assures the audience that if they liked that one they will also enjoy the album.

The institution is also placed on the bottom corner, also in white so it can be identified and acknowledged.  And also the website to where the album can be purchased.

Phrases such as 'international smash' are one of the conventions of advertisements. Particular words are used in order to further persuade the audience to purchase the album, by quoting what other people have said about it, making it a recommendation and making the audience believe that they will not regret buying the album. Common phrases used on advertisements are 'BUY NOW' 'SMASH SINGLE' 'DEBUT ALBUM' etc.

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The colours used in this advert are black, gold and white. These colour all stand out against each other and are bold enough to catch the attention of the audience. The use of gold for the artist's name is to emphasise the fact that the artist and her brand is the most important aspect of the advertisement.

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One of the conventions of a magazine advertisement, is the main image being of the artist. The advertisement also does this, with a mid shot image of Jessie J positioned in the middle. This is the main aspect that will draw the audience to view the advertisement and also works as a way to also market the artist as a brand.

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The main image for this advertisement is also used as the album cover, which will make it easier for the audience to acknowledge the album itself on different platforms as well as in stores.

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The main colours used on this advertisement are black and white. The choice of these simple colours makes sure the audience focus purely on the artist herself and the album. The do not distract the audience from the main purpose of the advertisement which is to market the artist and her work.

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The main image of the advertisement is the a mid shot of the artist. This is the only image on the advertisement which is due to the fact that this will draw in her fans and audience members attention. The artists make up and costume is very also very simple linking to the simple colour scheme. The facial expression she wears is very serious, which suggests that her album will consist of songs that are very important and have a very significant message.

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Following the conventions of an a magazine advertisement, the artist's name is placed in large bold font. This is due to the fact that the purpose of advertisements is also to market the artist and create brand awareness, which done by putting the artist's name out there. Also this will draw audience members to the advertisement upon recognising the name.
The album name is written in the same cursive font as the artist's name. This relates to the title of the album which is I Care for You, as the cursive font looks handwritten as if the artist is writing a letter to her significant other. This makes the album seem more personal and suggests that the songs will  be about the artist's personal life and feelings.

Below the artist's name is the release date for the album, therefore following conventions and the purpose of this advertisement which is to provide the audience with information about the album that will lead them to purchasing it.

Also under the title of the album, the two singles from the album are featured giving the audience an insight to what songs the album will have on it. It also uses persuasive language such as 'LIMITED EDITION' 'PLUS NEW SONGS' to further encourage the audience to give the album a listen, by making it seem one of a kind and worth while.