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IMPROVE CUSTOMER EXPERIENCE ON HOME LOAN CATEGORY PAGE

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IMPROVE CUSTOMER EXPERIENCE ON HOME LOAN CATEGORY PAGE

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Existing customer home buying and investing experience

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Existing customer home buying and investing experience

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Integrate calculators in customers' product discovery experience.

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Integrate calculators in customers' product discovery experience.

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(Snippets in category and product pages)

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Review customer journey for lead generation

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Review customer journey for lead generation

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Validate the need for Benefits Blade in Category Page

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Validate the need for Benefits Blade in Category Page

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Building out the website cross sell experience

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Building out the website cross sell experience

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Integrating Find My HL specialist across the Home Loan sections

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Integrating Find My HL specialist across the Home Loan sections

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Utilise the HL Category page HERO by adding in CTAs to include enquire/chat

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Utilise the HL Category page HERO by adding in CTAs to include enquire/chat