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Present information to the audience in a straight forward manner.

IMPORTANT FACTS:
1) Informative ads are less common in television and print, because consumers tend to ignore them.
2)  Consumers who are highly involved in a particular product category pay attention to an informational ad.

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M&M's Commercial 2017 Faint Christmas Eve

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"Bored to Death" (Starburst commercial pun)

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A starburst commercial dealing with contradictions (contradictions that bore a dead man "to death") =P

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Lift the audience beyond the real world to a make believe experience.

IMPORTANT FACTS:
1) Some are meant to be realistic others are irrational.
2) Common fantasy themes include sex, love, or romance.

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The All-New 3-row 2019 Subaru Ascent SUV

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Introducing the all-new 3-row Subaru Ascent SUV. Love is now bigger than ever. Learn more at https://www.subaru.com/ascent

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Hair Cuts on Hardwood Floors | Swiffer Sweeper & Swiffer Dusters

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Swiffer Sweeper and Swiffer 360° Dusters help keep households clean by trapping dust, dirt, and even hair from your stylist's best haircuts. If you've got a stylist, you gotta Swiffer! For house cleaning tips, click here: https://www.youtube.com/watch?v=yovy748V3Us&list=PLN5oyufE0AVsMeYLdD0FPuZf9OV_GGSEp Subscribe to get notified when new videos are uploaded!

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Displays how a product works.

IMPORTANT FACTS:
1) Provides an effective way to communicate the products benefits.
2) Allows the business to illustrate how a product meets the needs.

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Proactiv "Free Brush Offer" TV Commercial (2015)

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Advertiser seeks to convince viewers regarding a brand's superiority.

IMPORTANT FACTS:
1) Advertisement employ a physician, dentist, engineer, or chemist to state the brand's advantages.
2) This approach works best on print ads, because buyers take the time to read the claim or findings presented in the advertisement.

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Meet Dr. Julie, a dentist, farmer, and Heritage Toyota Scion customer.

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A customer relating a positive experience with a brand.

IMPORTANT FACTS:
1) Offer an effective method for promoting services.
2) Testimonial can enhance company credibility.

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A 30-second movie with a plot or story suggesting the brand is more at the periphery rather than at the center of the ad.

IMPORTANT FACTS:
1) "Hard shell" approach which is when the ad directly presents a brands benefits or features.
2) Lets the consumer predict the ending.

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Provide solutions to the everyday problems consumers or businesses face.

IMPORTANT FACTS:
1) Protect & Gamble was the first to use this framework in the 1950's.
2) The most common slice-of-life format contains four components: encounter, problem, interaction, and solution.

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OREO Canada Wonderfilled Anthem (Full TV Commercial)

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is a framework that allows you to animate almost anything. You can define an animation to change any object property over time.

IMPORTANT FACTS:
1)  Many marketers viewed animation negatively, they thought it would only appeal to children and not business people.
2)  Rotoscoping: Facilitates digitally painting or sketching figures into live sequences, which makes it possible to present both live actors and animated charters in the same frame.

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defines how the ad is structured. Like advertising appeals, different frameworks are appropriate to different advertising contexts.