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what video does well (LM)

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Agenda

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Update and Follow-up letter (proposal) LM

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Update and Follow-up letter (proposal) LM

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Dear Anna-Wendy,

It was nice to see you in our 2nd of October  train video conference, even if it was intermittent. Based on that short conversation, your follow-up 3rd of October email to Bryan and your video, we are gaining a better sense of what you are looking for in a video.

We believe your target audience are prospective students–musicians who find neither the “traditional” music college nor a completely “online” degree  meet their needs. If you have more specific demographics, for example age, that would be useful.

We believe the goal of this film is to attract accomplished musicians to the Applied Music BA (Hons) degree program. Primarily speaking this would be new students, but a compelling video may also attract practitioners, lecturers and guest speakers.

We would like to arrange a video conference to share some initial idea and to make sure we are on track. The sooner the better. Would you be available Monday 6th November around 13:00?

We would like to present our concepts, our class final presentation, the week of 27th of November.

Kind regards,

BA film second-year students

Roberto, Molly, Shannon, Oskar, Johanna

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We have come up with an idea to send second email to Anna Wendy, complementing the one we have already sent but trying not to rush AW.

Dear Anna Wendy

We are looking forward to your email answering our initial questions – please refer to our previous email -

In the meantime, we have been researching the subject and have come across the following material from other music courses. We hope you find them useful even if it is to identify what you don't want from a video

Here are the inks:

https://www.pointblankmusicschool.com/courses/online/

https://www.youtube.com/watch?time_continue=1&v=LC4tMGpNR6k

https://www.youtube.com/watch?time_continue=1&v=7KhY0Phh1KM

We look forward to hearing from you.

Truly yours

The second-year students

*** (please read and let Roberto know if it's ready to be send to Anna Wendy) ***

Thanks Roberto

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https://thetab.com/uk/2017/10/19/the-results-are-in-these-are-the-most-boring-unis-in-the-country-51229?utm_source=professionalxpost&utm_medium=national&utm_campaign=xpost

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This had some interesting stats on video length. Could be useful in presentation. Don't hesitate following the links to the original sources for the most up-to-date stats (LM).

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Video Production Washington DC - MiniMatters

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Online video has long been associated with short video (hence our company name, "MiniMatters"). Yet the 30-minute long Kony 2012 video surprised us all by getting millions of views, and more and more people are becoming accustomed to streaming TV shows and full-length movies online. What length plays well for YouTube videos these days? And how does the appropriate length differ for the different types of videos your organization may be considering putting online?

What's the best video length YouTube allows?

When you first sign up with YouTube, your account will be limited to videos under 15 minutes, until the account has been "verified." (To see how, read through to the end of the post.) Once "verified," you can post any video that doesn't exceed 20GB. Practically speaking, this means that hour-long keynote speeches and training sessions from your annual conference are well within reach! If encoded properly, the videos will still look excellent even if not at the absolute highest quality resolution.

Some YouTube statistics on best video length

On an average day when we were drafting this post, we found that in the top ten most popular YouTube videos, the shortest was 42 seconds, and the longest was 9 minutes and 15 seconds. The average video length was 4 minutes and 20 seconds. ComScore reported that in January the duration of the average online content video was 4.4 minutes. Basically, it seems like short video still rules the day on YouTube, but that there is a range of lengths.

In fact, YouTube has seen fit to acknowledge these different lengths, especially those at the edges of the spectrum by offering viewers the chance to filter their video search by duration. You can search on whether a video is "short" (less than 4 minutes) or "long" (greater than 20 minutes).

What does this mean is the best video length for you?

The best video length for your purposes

Here's what we think about the best length for different videos on YouTube:

Favor short videos. If you can make it shorter and make all the same points, do so.

Make sure to start off energized, and get the important stuff in. Your audience will start to disappear over the length of your video. Wistia reported that for a video of 4-5 minutes, fewer than 60% of your viewers will still be with you-against 75% for a 1-2 minute video.

Don't hold your call to action to the end, especially for longer videos. Consider a clickable annotation that appears in the first few seconds, like this one for SOS Children's Villages - USA.

Think about breaking your longer videos up into digestible bits. Training in particular lends itself to this. Instead of making a single video that shows a long process, make a playlist that links pieces of the process for a coherent whole. That makes it easy to learn your process in digestible chunks suited to current attention spans. A speech that is clearly delineated into sections with different subtopics will break up well into smaller pieces, too. Side benefits to this break-up are an increased number of video assets and most likely an increased number of views for videos on your channel.

On the other hand, don't ruin a great speech by breaking it up. If a speech has been designed as a single continuous speech, keep it as is and allow the audience to sit back and experience the full impact.

Need to upload a video of this length but don't yet have a verified account? As we promised, verifying your account is relatively easy, as long as your are in "good standing" with YouTube. Once logged in to Google, go to Once you've uploaded the file to your root directory-a file sharing program like Filezilla might be helpful here-click the link to check that it worked, and click verify. You'll also be able to link your own website directly from our videos once this is complete, www.youtube.com/verify and follow the directions that appear on the screen to download an html file. as we described in a recent post.
If MiniMatters can help you with business video, fundraising video, association video, or other video production needs, we'd love to provide an estimate through our online form, talk with you at 301-339-0339, or communicate via email at videos@minimatters.com. We serve associations, foundations, nonprofits, and businesses primarily in Washington, DC, Maryland, and northern Virginia.

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The Best Video Length for Different Videos on YouTube

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Online video has long been associated with short video (hence our company name, "MiniMatters"). Yet the 30-minute long Kony 2012 video surprised us all by getting millions of views, and more and more people are becoming accustomed to streaming TV shows and full-length movies online. What length

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I looked over Anna-Wendy's transcript (in shared documents), her brief and our notes:
She want's to replace the long video. We can get clarification, but she seems to want as stated in the transcript, "I’m going to give you an overview of the degree program and how it works."
Problems that shouldn't be repeated as I (Liz) see it:
----outdated references to 2013 residentials
----maybe some unnecessary duplication of Tab info clearly and
succinctly stated on Applied Music landing page (i.e., Content tab:
all 4 years modules, Career tab lists all the career opportunities)
----Use of jargon which a viewer may not know "blended learning"
----too lengthy (besides personal experience of watching see
video length post-it)
----no POV from student, graduates, teachers or practitioners. Web page
his two text testimonials from students, no other voices.
----canned music, if a highly is multi-genre, should
probably get an audio sense of that.
-----no video of performers, locations, equipment, tools, you get the idea.

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This is one Oskar liked (LM).

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Tosin Abasi: Atlanta Institute of Music Alumni Spotlight

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In this video, "Animals As Leaders" guitarist and AIM grad Tosin Abasi discusses how he found AIM and how it helped him as a musician; gaining endorsements; and landing on the cover of Guitar World Magazine with Steve Vai! www.aimm.edu

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Molly, Johanna and Shannon all looked at with different opinions on its success (LM).

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Studying at the Royal Conservatoire of Scotland

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We spoke to some of our graduates about their experiences of studying at the Royal Conservatoire of Scotland.

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Both Molly and Shannon liked this one (LM)

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DJ And Music Production Online Learning From Point Blank Music School

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Recently awarded a prestigious Webby award for their Interactive online DJ, Music Production, Ableton Live, Logic Pro & Native Instruments courses. Point Blank