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Starbucks has a large global customer base. Starbucks has a strong brand awareness of good coffee and beverages. A strong name will also make consumers attached to the product being offered.

Starbucks charges prices quite high for the drink. However, with that, they offer a product that is valuable and not much in the market. In other words, Starbucks has uniqueness within its product.

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The company is very updated about seasonal events and follows the trend with new menus such as roasted white chocolate, pumpkin roasts, etc. All of which are driving the appeal to be trendy. With the pricing strategy they use, Starbucks provides many benefits to customers.
Customers can enjoy drinks with various menus with a uniqueness that are separate from other places or other cafes that do not necessarily have similar products like that.

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In addition, by using value-based pricing, Starbucks can identify future product developments to continue to meet market needs. This has to do with product quality. Therefore, it is not only about price, but also can increase the branding of the company itself.

Starbucks also offers different types of sizes on drinks’ cup at different prices which allows customers to choose and fit their needs without feeling too little or too much.

On the other hand, by using value-based pricing, Starbucks can provide customer satisfaction. Customers can feel the benefits even though they pay a particular amount. The ambience of Starbucks also helps increase customer's satisfaction. Therefore, it leads to Starbucks' customer loyalty.