# data[].attributes.body
Lewis has set his music video for Viva Brother in Bury St Edmunds for the street scenes, and in what appears to be a garage for the band scenes due to the darkness that can be achieved. The costuming is fairly simple with all three of the band members wearing bland shirts and denium jeans, this helps to ensure that the video doesn't appear over vibrant and matches the light brown colour scheming that he has picked.

# data[].attributes.body
After watching Lewis's music video I have come away with several ideas that we could implement into our music video to give a professional look that Lewis has achieved. The first is that colour manipulation and effects are crucial, you can make up for the quality of your equipment by ensuing that there is a constant colour balance, which in our case for Arctic Monkeys it would be dark and black. The second is that slicing up existing clips after filming can be a very effective way to bulk out our music video but to also make it in time with the rhythm/beat of the song. The third is the slow motion effect that is achieved at the same time as lip syncing is taking place, this creates an effect where the lips are moving at a normal rate but everything else is slow (this is likely done by singing faster than usual so its normal speed when slowed down) this is a technique that we should definitely try to incoperate into our music video.

# data[].attributes.body
Lewis's music video for Viva Brother Is mainly performance based with a mixture of concept thrown in. He makes consistent use of clips of the band playing throughout the video. Lewis has also chosen to reuse his clips by filming the first half and then getting to mid way through the music video then reversing it. This has created a very consistent and coherant music video that appears very professional.

# data[].attributes.body
To create an effective and professional looking music video Lewis has used several different editing techniques.

The first is that he uses a 'cut up' effect to make the video look like it is stuttering sometimes, as this is a common feature of most music videos.

The second is that he uses several different filters and effects to provide a coherent appearing footage throughout the length of the video.

The third is that he uses colour manipulation to apply a light brown tinge to the entirety of the video, thus giving it consistency and a professional look.

# data[].attributes.headline
Past Student Example : Viva Brother - Still Here

# data[].attributes.subject
Past Student Example : Viva Brother - Still Here

# data[].attributes.attachment_link.description
This is the third export of my A2 Media Coursework for the Music Video Project. I feel that this is now close to the finished product.

# data[].attributes.body
Lewis has created both the title of the band and the song name in two aseptically pleasing fonts, which he has then layered over the first few frames in the opening clips. He has also layered the MTV logo over the entirety of the music video, which further adds to the professional looking style of the music video.